Peak Explores The Long-Term Development Plan Of Family Shoe Enterprises

Recently, a seminar on "private enterprise" and "private enterprise" was held in Fujian. Leaders from the United Front Work Department of the CPC Central Committee, all China Federation of industry and commerce, China Private Economy Research Association, family business inheritance and Education Committee, and representatives of Fujian young entrepreneurs attended the forum. They discussed and had a dialogue on "how to adapt the strategic management of family enterprises to the competitive environment of market economy" and "how to realize leapfrog development". In the afternoon of the same day, experts also inspected peak group, a representative of Quanzhou family business. ?

Family management: freedom in the United States and shackles in China? ?

In the process of China's reform and opening up, Quanzhou's private enterprises are becoming more and more mature in the process of reform and opening up. Quanzhou has now become a brand base of sports equipment, but also an industrial city where family enterprises gather widely.

However, in China, family enterprises often have various management defects, such as management loopholes caused by nepotism and restricting the development of enterprises. However, at the same time, family enterprises also have their own unique development potential. Among the top 500 enterprises selected by fortune weekly, most of them are family enterprises; among the large enterprises listed in the United States, family holding enterprises account for more than half.

Looking forward to the next five to 10 years, Chinese family enterprises are in a new stage of development, facing a series of challenges such as the alternation of the old and the new, the handover of enterprises, and the problems of how to carry out management innovation, integrate the governance structure of modern enterprise system, realize the education of the second generation and the smooth inheritance of family enterprises.

In this regard, the leaders, guests and peak conducted extensive and in-depth research (investigation, research and discussion → research, discussion and inspection). Xu Jingnan, chairman of peak, discussed with experts how to develop a healthy and scientific mode of family business with the development example of peak.

Long term development: Democratic innovation, scientific management

At the meeting, Peak Xu Jingnan, chairman of the group, introduced the management and innovation of peak group in detail. "Peak has gone from being a shoe factory to becoming an international company," he says Sports brand In the process, it has experienced a difficult second start-up and transformation. In the face of the traditional characteristics left over by Chinese history, the potential and disadvantages coexist. In order to inherit and develop better, family enterprises should first clarify the equity of the enterprise, and make good use of the ownership and distribution rights, so as to make more contributions to the enterprise and the society; secondly, to clarify the farsighted and feasible strategic objectives of the enterprise, and the process of inheritance and development of the enterprise Finally, the successor must have a common strategic goal with the inheritor, the tactics can be negotiated, and the development mode can be innovated, but the development goal and enterprise culture must be firmly implemented. Only in this way can we better inherit the family business.

For Xu Jingnan's point of view, Xu Lianjie expressed deep sympathy. "On the basis of clarifying the property rights, Heng'an separates the property rights from the management rights. The property rights belong to the family, while the management rights can recruit talents. Only if HengAn can continue to develop its excellent talents for two years, can HengAn develop its culture better. However, this must be based on the sound control system of the company. HengAn's professional manager is not a person who can be "appointed". He must pass the examination, written examination and interview of the human resources department before he can take office. "

It is understood that, Peak The group was founded by Chairman Xu Jingnan. At present, his eldest son, Xu Zhihua, serves as the CEO of peak sports. He is committed to promoting the peak brand and striving to build the first brand of basketball equipment in China. Xu Zhida, the second son, served as the chief operating officer of peak sports. After entering peak, he was responsible for market expansion and channel construction. According to the performance report of peak in the first half of 2010, as of June 30, 2010, the company achieved a net profit of 347 million yuan, an increase of 29.6% over the same period in 2009, and the net profit rate reached 19.2%.