Nike Signed A Sponsorship Contract With China Football Association For Black Gold Trading

September 18th, a few days ago, Shanghai media first took the lead.

Big contracts cause big trouble.

According to the reporter, Li Tong was investigated this time. The only possibility is that Nike signed a $two hundred million Chinese Super clothing sponsorship contract in early 2009 with the Chinese Football Association.

At the beginning of last year, Nike submitted an intention cooperation plan to China super company, hoping to sponsor all the clothes of all the teams.

Before that, the Chinese Super League has been responsible for contacting clothing sponsorship, including

Before the opening of the Super League last season, Nike finally finalized the sponsorship contract with China super. The company will spend 15 million dollars a year on all the clothing sponsorship of the 16 super teams, and increase the sponsorship fee by 10% annually. The shortest contract is 5 years and the longest is 10 years. The maximum amount of the contract is expected to reach two hundred million dollars.

There is no doubt that this is the largest amount of super contract in China Super commercial development.

In this contract, every super team is expected to receive about 5 million yuan of clothing equipment each year and 1 million to 1 million 500 thousand cash support.

After signing the contract, it also encountered resistance from other sporting goods companies. Finally, Beijing Guoan and Dalian Shide continued to play in Adidas in the last season. Several teams including Chengdu Sheffield United have also retained their own clothing sponsors. However, the Chinese Super League still reached the terms stipulated in the contract "at least 12 teams are in the battle of Nike".

It is worth mentioning that all the teams in the top league of the country wear the same brand of clothing, and it is very rare that the contract was made in a very short time.

However, in view of the low season of the Chinese Professional League and the signing of a super contract by an international brand such as Nike, its positive significance temporarily obscures the doubts behind it.

Now that Li Tong has been investigated, this question has been mentioned again.

Li Tong is not the initiator.

On the 15 day, the reporter tried to get in touch with Li Tong, but the mobile phone had been pferred to the Secretary's desk.

Nike's Public Relations Department refused to respond.

However, Nike's public relations department issued a public statement later. "Our company employee Li Tong has not been to work since September 8th, and my company has no further comment on this progress."

The implication seems to have been corroborated. Li Tong was asked to consult with Shenyang before September 8th.

Reporters learned from Nike company that although Li Tong was the director of China sports marketing department, he had little direct contact with the Chinese Football Association, and he focused more on the field management center.

At the same time, a senior official from Nike told reporters that Zhang Jingsong, who was the sponsor of the Chinese sports marketing department in 2009, was the manager of the Chinese football market of Adidas company. He was also the main person in charge of the cooperation between Adidas and China.

In 2007, when Nike was dug up, its purpose was to break the monopoly position of Adidas in sponsoring Chinese football, and Zhang Jingsong's first big move after joining Nike was to draw up a comprehensive contract for sponsorship in early 2009. At that time, Lv Feng, who was the general manager of China super company, was in direct contact with him, and this gentleman was arrested in February this year.

As to why Li Tong was investigated, it is obvious that because of his position as director of the Nike sports marketing department of China, he knows the relevant sponsorship matters, and at least assumes leadership responsibilities.

Any words of Li Tong will be of great significance to those who are now in prison, such as Nan Yong, Yang Yimin and Lv Feng.

Even the newly fallen Xie Yalong, who had officially left the China Football Association in January last year, has been secretly brewing for months before the big contract between Nike and China super. It is hard to say that Xie Yalong will not be involved.