Mid Autumn Moon Cake Luxury Packaging Repair Fade Out Stage &Nbsp; Creative Packaging Low Carbon Blessing

"Buy"

Packaging for "tattoo"

In recent years, China has issued a number of policies to contain the phenomenon of excessive moon cake and luxury packaging, and has achieved remarkable results.

As early as 2006, the mandatory national standard has made explicit provisions on the volume ratio, cost and factory price ratio of the moon cake packaging, but businesses have made a lot of mistakes in the measurement units such as policy formulation, and there have been some luxurious moon cake packages on the market.

Last year, the implementation of the circular economy law provided a legal basis for overpacking.

In the same year, AQSIQ once again released the "rules for the measurement and inspection of packaging for moon cakes" (Trial Implementation). According to the mandatory national standards, the procedures and methods for determining the volume of moon cakes sold were refined, and luxury packaging gradually withdrew from the market.

In April 1st this year, the mandatory national standard "restrictions on excessive packaging of food products - Food and cosmetics" began to implement, clearly stipulates that the cake (including moon cake) packaging layer below 3 layers, the porosity is not more than 60%, the packaging cost is not more than 20% of the selling price.

Under a series of regulations, the luxury moon cake gift box that once wore "gold wearing silver" and "climbing wine and tea" has vanished this year. The moon cakes in the boutique gift boxes have also taken the real route: the iron box is recyclable, the proportion of the repeated use of the packaging has increased greatly, and the package like the box has begun to "go all the way."

The gift box is full of cakes.

Reporters visited the Tianyi Plaza, Tesco supermarket, Sanjiang shopping mall and Carrefour piano shop, found that the cheapest twenty or thirty yuan moon cake gift box this year, most of which is 100 yuan, 200 yuan, such as abalone, shark fin or bird's nest, and other valuable food, a gift box will climb 300 yuan.

Compared with the previous years, the biggest feature of this year is the obvious reduction of high-end products.

Reporters in a few supermarkets did not find thousands of luxury gift boxes, five hundred or six hundred yuan a box is the most expensive.

Reporters opened all kinds of moon cake gift boxes to see, most of the moon cake packaging layers are two layers, that is, in addition to independent packaging, plus small boxes and large boxes.

Moreover, moon cakes are packed in gift boxes.

Creative packaging

Although the packaging is strictly restricted, the moon cake manufacturers still play a lot of tricks on the packaging. New packaging materials, low carbon packaging concepts and blessing words full of cultural charm become new tricks to snatch customers.

In the supermarket gift box promotion area, recyclable and reusable iron box packaging is like the return of heroes.

In a shopping mall in Sanjiang, a moon cake gift box was added to a small package made of bamboo with strong reproducibility. In Carrefour's Qiao Qiao shop, a famous moon cake brand used the microwave oven's fresh box as a small box for moon cakes, which attracted many customers to take turns to play.

"Lucky fortune, good luck..."

Some moon cake packaging skillfully conveys holiday appeal through blessing words.

One of the gift boxes is equipped with 10 moon cakes. The blessing words in the small package of each moon cake begin with numbers, from "one thousand benefits" and "two people concentricity" to "nine world cohabitation" and "all the riches and riches". They are unique and full of traditional culture.