12 Perceived Values Of Customers

Value is the choice of customers and a barometer of their loyalty.

Customers who plan to buy a product or service will look at their choices and find out all the brands and products they may consider buying, and establish an alternative collection.

Finally, customers will buy products that he feels most likely to offer.

Value is determined by the customer rather than by the enterprise. It is the Customer Perceived Value (CPV).

Therefore, when designing, creating and providing value for customers, enterprises should start from customer orientation and take customer perception of value as the decisive factor.

Value is all I can give.

Some customers take account of their value when they describe their value (time, money, effort) and their benefits.

1, the value of price

This is the most basic source of value.

It is characterized by the flow of customers to a particular supplier at a lower price.

Customers who value the same price are the traditional price seekers.

This is why long-distance phone services and financial products such as mortgages are usually competing at the price level.

2, the value of convenience

If the company makes it easy for customers to get the products or services they need, and can easily trade with them, this form of value is created.

Convenience or convenience can be created through the time needed for customers to do business, the convenience of location, and the availability of multiple access services.

3, the value of choice

Adding more options or more options to customers in their choice is to create value for them.

Customers can continue to interact with the company and be able to choose from a variety of options.

This saves customers time, energy and psychological cost.

Whenever we allow customers to choose how to deal with us, choose how to pay for the purchase, choose which way to pport the product, or choose how they will get information, the value will be created.

4, the value of employees

The value of this form is related to the company's reception of customers.

High quality services often enable customers to become repeat customers, and this quality is often attributed to employees' behaviors and attitudes.

The general definition of services includes many aspects of the service process, such as reaction time, queuing time, service speed, humility and politeness.

5, the value of information

Providing more information to customers can add value to them.

If customers get this information, they can make choices based on knowledge, which will enable them to make decisions more comfortably.

Many customers do not fully understand the full effect of the technology they use, and they will be very willing to learn new ways to use the technology.

Understanding the functions of technology and mastering its full potential can reduce customer anxiety and increase their value.

6, the value of relevance

Customers sometimes derive happiness and a certain degree of comfort from the association with a particular service provider, which brings positive contributions or values.

Some customers will proudly claim that they are customers of a company, because others are highly valued by the company.

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7, the value of function

Many service providers receive high praise not from core products or services, but because of the possibility of such products or services.

Call centers enable parents to know where their children are at any time.

Focusing on the impact of the service rather than the service itself, the company may also increase the value of the customer.

8. The value of the relationship

If a company feels better if it feels that it is trading with it, it will create that value.

This type of value is not directly related to the price of a company's product or product, but it has to do with some of the more subtle aspects of customer interaction.

In fact, companies that are related to it can be used to enhance affinity and sense of belonging.

If they ask customers what kind of companies they like to deal with, they always mention those companies that give them special reception. They seem to know them very well and value their business very much.

In the end, because of the efforts of these service providers, customers will feel very close to these enterprises. He will describe the personalization as "my beautician" and "my lawyer".

Customers feel that they have become a part of this organization and have great feelings for it.

9, personalized value

If the company attaches importance to their individual differences when they receive customers, they can create this form of value for their customers.

By tailor-made services to a single customer, the company can send information to show how much value it attaches to customers.

This information indicates that the customer is understood and valued, and his business is valuable to the company.

10, the value of surprises

This value refers to the customer's unexpected gains from good news or special treatment - the kind of "wow" experience.

This requires service providers to look for opportunities to use unexpected actions or plan to impress customers, sending information that the company has noticed and has truly concerned about their needs.

If employees use unique ways to help customers solve problems or get information, they will impress them.

11, the value of memory.

This value creation takes place in scenes and experiences that have been kept in his memory for many years.

Create the first experience for customers: taking children to Disneyland is not because of the environment itself, but to share an experience that has become part of family conversation and will last for many years.

They note that this value arises from the heart of the customer and will remain there for a long time.

It is closely related to creating the concept of experience value and memory value for customers.

Entertainment is only a part of experience. Once customers are involved, experience will be created.

Companies can create experience value for their customers by adding certain forms of entertainment to the services offered or value proposition, such as boating trips and whale watching adventures. Enterprises can also achieve this goal by turning service experience into a commemorative experience, and providing this special service will make customers never forget and introduce this experience to their friends and colleagues.

12, community value

Sponsorship, employment and public interest.