The Brand Name Of "Cool Shoes" Is "Eurasian Movement".

Prior to Su Jinbing, the two brands of children's shoes, such as "happy mouse" and "strong Dance Troupe", operate at the same time. "These two brands are all on the low side, and the price has never been raised. Moreover, for some time, the dance troupe is still easy to let people have some negative associations."

Su Jinbing said frankly that it is precisely on this basis that he resolutely decided to give up the two major brands, and then chose the "high-end shoes".

It is understood that the newly identified Bi cool brand is mainly located in 8~14 year old Chinese children. The brand connotation is identified as "Eurasian movement", which means "leading the European style of elegant life in Asian children".

Reporters can see their differences from the recent cool shoes, not too much red and green color, more simple and stable black and white.

The reason for such a big change is that Su Jinbing believes that the consumption mode of children has gradually moved closer to adults.

He gave an example: a friend often wore NIKE shoes. One day, his 10 year old son wanted to buy some sports shoes. Suddenly, he jumped out and said, "my sneakers must be the same as my father."

"10 year old child, he knew he wanted to be the same as his father. It can be seen that parents' consumption style and brand consciousness are affecting children.

Su Jinbing said.

As a result, the more compact and stable style in the design is also based on this consideration. It also opens another product differentiation route for Bi cool.