National Sports Goods Brand 361 Degrees

361 degree International Limited is a comprehensive sports product company integrating brand, R & D, design, production and distribution. Its products include

As a national sporting goods industry

Over the years, with the global vision and forward-looking thinking, the 361 degree people have continuously driven the breakthroughs in the development of enterprises. In November 2006, in the tendering of "CCTV 2007-2008 sporting events live partners", they knocked out huge sums of money to beat the international brands, broke the international giant's monopoly of top resources in the sensitive period before the Olympics, and achieved a landmark breakthrough in the national brand's confrontation with international brands. In 2008, the 361 degree signing became a designated supplier of CCTV5 host and reporter's clothing, marking the beginning of a highly integrated sports marketing mode, and 361 degrees, with the important window of CCTV5's external exchange, to fully display the image of brand internationalization and product specialization.

Brand advantage

361 degrees has a leading brand awareness and reputation in China. Through continuous focus on brand building and marketing, combined with various promotional resources, including sports sponsorship, advertising, public welfare activities, interaction with consumers through the Internet and spokesperson sponsorship, the 361 degree has become the most competitive strength and value of sporting goods leading brand in the Chinese market, and has played a significant role in promoting the development of China's sports industry.

Resources superiority

As the leading brand of China's sporting goods industry, the 361 degree has always fully supported the development of China's sports industry, fully excavated the relationship between the major resources and the brand, and sponsored a series of major sports events with strong social influence in China.

In 2009, 361 degrees further enriched the brand resources, constructed the three-dimensional brand resources matrix, and prospectively formed the Guangzhou 2010 Asian Games senior partner, the 361 degree CUBS Chinese University Basketball Super League, 361 degree entertainment basketball, the Chinese Table Tennis Club Super League, the national water jump tournament, the Zheng Kai International Marathon Race, the Golden Gate marathon and other competitions resources pattern, and formed the CCTV5 clothing designated supplier, the Tencent strategic partner and other media resources pattern.

Channel advantage

Network layout: the establishment of 361 degree market network, through comprehensive and in-depth market analysis, combined with scientific and advanced industry operation experience, has established ten core markets, namely, northeast Shenyang, North China Beijing, Shijiazhuang, Ji'nan, East China Nanjing, Shanghai, Wuhan and Zhengzhou in the central region, Southern China Guangzhou, West Nan Kunming and Chengdu market as China's market strategy; and actively looking for strategic regional blocks, and continue to promote market construction.

R & D advantage

Relying on brand value as the business oriented advanced business philosophy, combined with the reasonable experience of international high level R & D experience, 361 degrees have set up three major business centers of shoes, clothing and accessories, and imported talents with rich R & D experience in China to participate in R & D of core product groups.

At the same time, we will integrate the world's leading R & D resources, set up a world-class R & D platform, build an international R & D team with innovative technology to enhance product performance, and build a high standard, continuous innovation and world synchronization product development system to meet the needs of consumers.

At the same time, 361 degrees are always pursuing the product quality, from the raw material procurement to the finished product delivery stage, follow the international standards, and test the products strictly, and finally form an excellent 361 degree product.

Production advantage

Integration of production scale

361 degrees headquartered in Jinjiang, Fujian, which is known as the "shoes capital of China", it has a large garden factory building with 4962 employees. It has invested heavily in the introduction of the most advanced and largest production line and specialized production equipment in the world, and has set up a set of advanced and standardized process and intelligent production and operation system. It has the world's first-class quality. It is a multi-element chemical plant that integrates modernization, standardization and specialization. It produces tens of millions of pairs of sports shoes and clothing annually.

In April 2007, the municipal capital of the "brand capital" laid a grand foundation for the 361 degree science and Technology Industrial Park.

After completion, the 361 degree science and Technology Industrial Park can accommodate 15 thousand people. It consists of administrative office area, R & D center, shoe factory production area, garment factory production area, warehousing logistics center and supporting living areas.

Associated fees for franchising:

1, business margin: 20 thousand yuan must be paid before the signing of the contract.

There is no breach of contract during the contract period, and the deposit will be refunded after the expiration of the contract.

2, one-time franchise fee: 20 thousand yuan must be paid before the signing of the contract.

3, franchise royalty (plaque fee): 20 thousand yuan to fully reflect the brand benefits, achieve resource sharing, achieve the goal of win-win, franchisees must pay royalty to the company (brand owners) every year.

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The location requirements of franchised stores:

1, franchise area should be guaranteed at 60 square meters.

2, there is a large independent store with large passenger flow in the bustling business district of the provincial capital city.

3, located in densely populated large upscale living district shops (there are no other sales outlets within 5 kilometers of Beijing's operating area).

4, enterprises and institutions are relatively dense, convenient pportation, convenient for customers to arrive at the street shops.

Conditions for business premises:

1, the facilities used in the shops are fully functional, including water supply, power supply, lighting, waterproof, fire prevention and other functions. After operation, the safety of personnel and goods can be ensured.

2, the decoration scheme inside and outside the shop is provided by the company with a unified image design.

Basic conditions for franchisees:

1, the franchisees voluntarily join the "chain up" chain system, recognize and comply with the company's chain management code, voluntarily accept the company's business guidance and supervision.

2, require the franchisees to be honest and trustworthy, have certain retail management and management capabilities, and be able to strictly implement the business activities according to the requirements of the "internal franchising management manual".

3, pay attention to brand management, have certain investment ability, have enough confidence in chain store's market cultivation process, and expect no huge profits in return on investment.

Company support for franchisees:

After the two sides have formally signed the franchise contract, the franchisee can receive the following support from the company:

1, the franchise operation management manual provided by the company is executed according to its terms.

2, the image design scheme of "chain up" chain stores, including electronic documents and written materials.

3, the company's historical and cultural materials, such as: photos of the great men wearing leather shoes.

4, training of franchisees, training of salesmen, training of commodity knowledge, etc.

5, the company provides relevant information for the franchisee, and the franchisee will process business license, tax registration, health permit and other procedures.

We believe that strong brand influence and good reputation are the best support for franchisees.

In addition, take 60 square meters of pavement as an example, about 100 thousand worth of goods, half a year's rent plus shop decoration fees, probably needs 5 "100 thousand yuan".

(decoration image design and store promotional CD provided by the company free of charge)

Tel: 05512656361

Fax: 05512629361

Address: Yaohai Industrial Park

Mailbox: wangjiak361@163.com

QQ:57591824