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    Lining Is Committed To Brand Remodeling And Long-Term Development.

    2010/9/20 11:09:00 80

    Lining'S Brand Remolding Strategy

    In addition to China's trend (3818), most sportswear enterprises achieved strong revenue growth in the first half of this year, and net profit increased by more than 20% over the same period last year.

    On the whole, sports apparel business is growing steadily, but they are generally cautious about revenue growth.

    In the 2 quarter of 2010, Li Ning Co's same store sales revenue increased by 0.4%, while the orders for the 1 quarter of 2011 increased by only 11.8% compared with the same period last year.

    Anta

    Sports (2020) and

    XTEP

    International (1368) grew by 23% and 22% over the same period.


    According to Lining (2331) management, orders for orders will reach double digits in the 1 quarter of 2011.

    In the first half of this year, Lining's sales revenue increased by 11% over the same period last year, and net profit increased by 23% over the same period last year. The company's operating condition and net interest rate have been improved continuously, and the gross profit margin has remained stable on the basis of product price increase.

    Orders for the 3 and 4 quarter increased by 20.3% over the same period this year. On this basis, the company expects growth in the second half of this year to exceed the first half of the year.


    Besides,

    Lining

    The company will continue to focus on brand remolding strategy and take it as a part of long-term development, and the two or three line city will become the main market of its sales channel expansion.

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