Retaining Consumers And Capturing The Market: Marketing Strategy Of American Brand Cowboy

China not only has 1 billion 300 million potential customers, but also has the fastest growth in the world.

Levi's decided to launch its launch in China

Terence Tsang, head of Denizen, a new global brand, said Levi's was the first to launch a new global brand outside the US.

Tannin (Denizen) will face 18-29 year old consumers in China, Singapore, South Korea and India.

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But new jeans don't just cater to Chinese consumers on price.

Terence Tsang said that tannin town (Denizen) will also compete on the print version - a problem that Chinese people often encounter when buying American jeans.

Lei Xiaoshan, an China Market Research Group, said: "Chinese consumers complain that, compared to ordinary Americans, their crotch is narrower, their buttocks are smaller and their legs are shorter."

Tannin town (Denizen) may reflect the trend beyond jeans: multinational consumer goods companies are increasingly required to enter the low-end market.

These companies have been selling high end brands to Chinese consumers who are obsessed with brand names to get huge profits.

Adidas (Adidas) recently said it would launch cheaper products for China's "rich poor" and expand in small cities in China.

Chinese and foreign consumer company executives like to quote a creative report from McKinsey, which predicts that by 2025, the number of Chinese urban residents will reach 1 billion.

Pay attention to the needs of these people - it may decide what consumers in other parts of the world want to buy.