Nike Invites Liu Xiang To Shoot A Publicity Blockbuster.

Liu Xiang's new AW77 advertising blockbuster

Liu Xiang: more than flying people.

As the champion of Athens Olympic Games, the former world record holder and the first Asian three champion, Liu Xiang is a household name and a legend of China.

But Liu Xiang is not only a flying man, not only speed and rhythm, but also a cartoon fan. He is an imaginary dreamer.

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Summary of the activity interview:

Q: how long have you been working with Nike for your experience?

A: This is my first time to shoot an AW77 commercial. I was shocked to see that I had such a huge advertisement for the first time.

Personally, I like this group of photos very cool. It also shows me different aspects.

Q: this advertising blockbuster is creative. It's on the edge of a lake, and there is a white background plate behind the characters. Would you like to explain this idea to everyone?

A: I talked to the director before filming. I remember 02 years in Lausanne, Switzerland, when I was very young, only 19 years old.

There was a lake on the edge of the hotel where I stayed. Before the competition, I took a walk in the lake and breathed fresh air, and then the people felt very relaxed.

I was also very good at that match. 13 seconds 12 scored the Asian record and the world youth record.

At that time, I felt that I was more enlightened and broke through a hole.

Actually, I also like to be close to nature. I think there is a connection between sports and nature.

The director also approved of my idea.

Q: so what did you do at the lakeside in Lausanne?

A: there are a lot of swans around the lake. I'm feeding the swans. I'm in a good mood and good spirits.

Q: this time

A: I am usually seen on the playing field and closely related to my sports.

In private life, I have many other things like ordinary people. I like food and tourism, and I like to stay with my family.

I will play a lot of roles. On the playground, it is Chinese hurdler. I am their son before my parents.

I now regard the competition as a tour. Although I have visited many places, it is all a competition. I can only take a look at it and have little time to really travel.

Now I'd like to look around the country, but it's a little hard.

Actually, I didn't know who I was before I went shopping.

But since 2004, I have never visited the street in the country anymore. Sometimes I go to the supermarket at the front of the training base early in the morning. At that time, there are many grandmothers in the supermarket who are shopping for vegetables. When they see me, they will ask a lot of questions very much, and they will also make me sign their names and chat with them very happily.

Q: now Nike's clothing and shoes are not only functional, but also fashionable and fashionable. What do you think?

A: that's right.

Just like AW77 Hoodie, it is very comfortable and well matched, so I usually wear it after the end of general training and everyday life.

It can also be paired with many single products, with T-shirts, jeans and board shoes, and winter vests can also be equipped with vests or jackets, or even a formal dress and a hat.

Nowadays, there are so many people in the tide that we can try out many different styles to make people feel better.

AW77 is more than sportswear, it is also closely related to the trend of clothing.

Q: what's your impression of AW77 Hoodie?

A:77 means 1977, and AW is the abbreviation of Athletics West.

Nike was founded in 1972, which is also a classic Nike style.

Many excellent athletes have worn this Hoodie, whether in training or in life.

AW77 is actually not just a hoodie, but there are many meanings in it.

Except for its history.

I also see many new details of the new AW77 introduced this autumn. I also like warm, fleece, rainproof (coating), waterproof zippers and so on.

I think clothes need not only look good, but also comfort and functionality.

I hope you can live healthier and more exercise, and you can run in AW77 when you get up in the morning.

Q: some people think running is a boring sport. What do you think?

A: sport depends on equipment, and Nike will be very good in mood, so it will fall in love with sports.

Q: as a national idol, Liu Xiang has been winning glory for China. What do you want to ask about your recent injury?

A: I have just returned from the United States, where I am training and recovering physical fitness. I am good at everything.

Q: how are things going on in the Asian Games recently?

A: Yes.

The Asian Games recently prepared for November in Guangzhou.

This is my third time to participate in the Asian sports, and I hope to win the championship.

In fact, I did not regard the Asian Games as a very high goal. After all, I have won two championships, and the Asian Games have not attracted me very much.

But this is a competition in our country. I also hope to bring you a wonderful match.

In fact, I have aimed at the World Championships next year and the 2012 Olympic Games. After all, I am 27 years old. I can not go on running. I hope I can seize the opportunity and train hard to prove everything.

AW77, a daily sports jacket that is full of historical heritage.

In 1977, Nike and Jeff Hollister founded the Athletics West to strive to reverse the track and field situation in the United States and provide training platform for athletes.

Members of the running team of Jeff Hollister's West track and field association were trained in standard sweater.

However, like Nike's R & D personnel, Hollister believes there must be a better way to improve the sportswear.

So he improved the Hoodie. He changed the full length zipper into a half length zipper, which not only increased the air permeability, but also reduced the seams of the clothes, which could better resist the bad weather.

The advent of Nike AW77 also marked the beginning of Nike's efforts to create a perfect sweater for athletes.

In the fall and winter of 2010, the challenge faced by Nike design team is how to innovate the already classic shape.

According to the characteristics of autumn and winter, they reused the proportion of the original and increased the modern design elements.

The "Western track and field association" pattern will be presented in this season, with a new combination of fleece, laser cutting, gluing and slit aiming to reduce friction, as well as detailed design of waterproof zippers.

Full zipper and semi zipper styles are available this season.