Step By Step, The First Chinese Street Wear Came To The Top Of The Competition By The Top 70.

Recently, reporters learned that step by step show.

Step by step supports China's streets

"The purpose of this competition is to enable our young friends to fully feel the product connotation and appreciate the charm of street culture.

This is not only a symbol of the street style image of the brand, but also a step by step inheritance and development of street culture.

Lin Qinghong, general manager of Jinjiang, said he would invite some onion players to participate in the new product conference held in Jinjiang in September after the end of the contest. In addition, a "street culture college tour" event will be held in some universities in the country.

At that time, all the winning entries will be made into huge posters, displayed on campus, and further set up the status of street dress culture in the hearts of consumers, especially young people, and disseminate the mission of "step by step" to promote the progress of street culture in China, focusing on building the first brand of street style sports.

According to the introduction, step by step show, step by step, the first Chinese street wear competition was co sponsored by the magazine and the Chinese street culture research center.

At the same time, the organizers also invited southeast China TV and other well-known media in China to create the hottest and most fashionable street wear this year.

To this end, since the start of the competition in late April this year, it has been concerned by the majority of netizens and contestants.

By the end of the preliminary race, the organizing committee has received nearly 4000 entries from all over the country.

Among them, Fujian, Sichuan, Shandong, Shaanxi and Hunan are the five provinces, accounting for more than 80% of the total number of entries.

"These provinces and cities are the key regional markets of" step by step ". They are highly targeted and practical. They are a good communication for the brand.

Of course, this is also related to the focus of the competition. "

Zhang Ming, director of the brand Department of Bu Zhi Ba, told reporters.

In the interview, a shortlisted contestant from Fujian who was registered as "Xiao Mu" told reporters that she was a student in the art department. She usually noticed and participated in the competition more. But the street wear was first seen in the contest. She thought it was very meaningful for the organizers to hold such an activity in the whole country.

"For example, students of our art department usually study clothes very much, like to highlight their personalities and characteristics, but basically they imitate the styles of Japan and Korea, or the prevailing fashions in Europe and America.

Such activities organized by Bu Zhi Ba not only promote the development and inheritance of street culture in China, but also set up a banner for Chinese street culture and street clothing, which is of special significance in itself, Xiao Mu told reporters.

The Organizing Committee of the competition also said that in the next stage of the rematch, the organizing committee would re evaluate all the shortlisted contestants in the preliminary stage, so as to finally produce nearly 10 awards, such as "the annual tide man Award", "the annual award for the year of the year", "the annual sharp prize" and "the annual award of the year". Each of the four winners will have the opportunity to get a new wave of prizes such as apple notebooks, and have the opportunity to take part in the "step by step show" sponsored by southeast TV.