Zhejiang Yiwu: Shirts Can Also Be "Vending"?

On the left side of the west gate of Yiwu International Trade City on the afternoon of 7, Mr. Deng, a customer from Shenyang, bought a shirt made in Yiwu from a curiosity, through a "vending machine".

It is understood that this machine is developed by Backman, a big town shirt manufacturer in Yiwu, and the self-service shirt sales model formed by this enterprise as a carrier is still the first in China.

Buy like coke.

Mr. Deng originally wanted to buy cans of coke on the coin operated automatic beverage dispenser, but when he found the shirt next to the beverage machine, it felt quite new.

After a little look at the vending machine, Mr. Deng quickly realized that customers could buy goods only by pressing their buttons and brush cards according to their shirts size.

"With this machine, buying a shirt is as convenient as buying a bottle of drink."

Mr. Deng said he pressed the key, and finally he bought a uniform shirt with a price of 79 yuan by credit card.

It is understood that the developer of this machine is Backman, a large shirt manufacturer in Dachen Town, Yiwu.

"Last year, we launched this kind of machine."

Hu Xugang, director of e-commerce at Backman group, said that its creativity stems from a visit to Japan by group chairman Li Xinglin last year.

In Japan, streets, shopping malls, etc. are concentrated everywhere in the vending machine, customers only need to draw a credit card can buy the required items.

Inspired by Li Xinglin, many universities and research institutes in the United States have successfully developed an intelligent business paction platform for Backman's Internet of things and a "shirt vending machine".

A sum of

Since then, the company has put this kind of machine in the pilot market.

Among them, 21 Yiwu International Trade City, more than 200 crowded Shanghai shopping centers, hotels, hotels.

This self-service shirt sales mode soon aroused concern in the market.

Near the intersection of Jinsha River road and Dadu River Road in Shanghai, there is a hotel called "KBO business".

In February this year, a group of guests attended the conference.

During the meeting, one of the delegates found the "shirt vending machine" on the aisle.

He tried to buy one and put it on it immediately, very much.

During the chat with the representative, a leader of the conference organizer found the changes in his clothes.

After two people chatting, the responsible person came to interest, decided to dial the national sales hotline of the shirt manufacturer, ordered 200 shirts, and presented them to all the delegates.

An unexpected order flew to Backman Shanghai company.

And there are many sales stories like this.

Hu Xugang said that this "vending machine" has become a weapon for them to open up the market.

Shirts sold for 3 days will be profitable.

"Using this machine to develop sales is not only the innovation of sales channels, but also the innovation of cost control mode."

Hu Xugang said that since the financial crisis, since last year, Backman has abandoned the idea of pure foreign trade and attacked the domestic market.

Up to now, the company has opened more than 30 stores nationwide.

However, the company noted that there was a relatively high cost of terminal selling mode based on specialty stores, and the expenses to be paid include rent, utilities, labor costs, taxes and fees.

The above vending mode can solve this problem effectively.

"We have calculated that a self-service machine in downtown area can sell three shirts a day, and the cost of its operation can be recovered, or even a profit."

He said.

More importantly, the company has to invest a certain amount of money in the promotion of the image every year, while placing this technology in the downtown area, the enterprise can also improve its own image on the basis of the relative reduction in the cost of publicity, as well as the product.

Hu Xugang also said that all the shirts terminal machines of their company are connected to their backstage control system digitally, and once the shirts inventory in the sales machine is insufficient to a certain extent, they will make the logistics distribution team make up one time.

This also allows them to further reduce costs in the operation of such sales mode.

Telephone charges can also be charged on future machines.

"Now, we can simply call it Backman's" shirt vending machine ", but in fact it is just one aspect of its many functions, it should be said that it is a veritable" intelligent business terminal ", and it will play many convenience functions in the future.

Hu Xugang said, such as telephone payment, water and electricity gas payment, air tickets ordering, etc., these additional functions are still in the testing stage, if the progress is smooth, it will not be long before it can be realized.

It is conceivable that when a machine is placed in a residential area, residents will have to brush their credit cards at home and press a few buttons to complete the above matters.

Hu Xugang said, "Backman" has chosen sales channel innovation and service mode innovation, believing that this intelligent terminal service machine can become a part of people's daily life in the future.

Backman will also adopt a new development mode of the Internet of things, that is, the integrated network development mode of traditional entity stores + new e-business + self service business.