Exclusive Interview With Mr. Niu Yongchang, Head Of BGG Brand
In recent years
online shopping
The growing popularity of pactions, the expansion of the scale of pactions, online shopping
market
It has gradually become one of the fastest growing industries in the network market economy.
It can be found that more and more enterprises, whether Internet companies or traditional brand enterprises, are paying more attention and attention to B2C e-commerce.
At present, the fast developing BGG brand is one of the star enterprises that rely on e-commerce platform to grow rapidly.
This industry is being watched by more and more people. What is the underlying reason?
BGG
Enterprises, and Mr. Niu Yongchang, the head of the enterprise, discussed how the BGG brand manages the electronic commerce aircraft carrier to achieve the dream of the shoe industry empire.
BGG
brand
Mr. Niu Yongchang, the head of the Office
With the growth of the new generation in China, especially 80 and 90, it has gradually become the dominant force in the society. This is a huge market opportunity for enterprises that are conducting e-commerce as the leading marketing mode, and at the same time, it will usher in a fast developing high peak.
As a post-80s cow, we will see the future development of e-commerce, and then set up BGG brand, relying on e-commerce platform, determined to create a truly cheap, suitable for young women who love beauty fashion snow boots brand.
When it comes to brand creation, cattle always give a perfect interpretation of why BGG is chosen as the brand of an enterprise. BGG is the English abbreviation of "baby go go", which contains the meaning of "brave pursuit of happiness".
The combination of brand culture and corporate culture encourages employees and enterprises to grow together and pursue a happy life together. At the same time, it is also an encouragement for entrepreneurs from 80 to 90, and encourages more 80 and 90 years to rely on e-commerce platform to start their own business and pursue their happiness bravely.
At the same time, Niu also told reporters: when the enterprise has developed to a certain extent, has certain strength and accumulated a wealth of corporate culture, the core concept of the enterprise is "care". It will set up the "post-80s entrepreneurship foundation" and cooperate with many peer enterprises in the industry to share resources and encourage more people to start their own businesses.
In order to continuously expand the BGG brand's network channel, Niu also actively carried out deep strategic cooperation with some well-known B2B and B2C e-commerce platforms in China, expanding its sales channels, and successively worked strategically with the well-known e-commerce network platforms such as Alibaba, global shoe net, Taobao net and Tao shoe net. At the same time, in order to enhance the popularity of BGG brand, take the express train in World Expo, Shanghai, and bring BGG brand publicity into the "private enterprise hall" of Expo Park, so that more women's friends who love snow boots can further understand the BGG brand.
Finally, Niu sum reporters talked about his future development of e-commerce. Why do he want more 80 or 90 after choosing e-commerce platform to start a business? In the final analysis, the reason is very simple. E-commerce can bring tangible benefits and benefits to consumers. People who really understand have to admit this fact!
"Any business operation must be one step at a time. Although the products sold by e-commerce now account for a large part of the sales of the entire company, we are constantly increasing Internet publicity, recruiting online agents, and investing more resources and manpower to do well in the construction of online stores.
Next, we need to extend our selling points to related fields, such as down garments, gloves, scarves and so on, based on the main products of snow boots, because modern consumers are becoming more and more intelligent. They choose online shopping, not only for their convenience and benefits, but also for their diverse choice of products and genuine feelings.
Therefore, only for customers to consider, wholeheartedly, and thoughtful service, can we break the bottleneck of network marketing - suspicion and estrangement, and effectively push low-cost marketing to shoe marketing.
Twenty-first Century is a glorious century. We are faced with all kinds of crises and challenges. E-commerce also provides people with many wonderful opportunities, especially to provide young entrepreneurs with a strong platform for entrepreneurship.
Today, our life is changing with the development of e-commerce.
Electronic commerce itself has unlimited development space. As long as you have dreams, willing to change, willing to pay, willing to work hard, you will also like to play a great role in this industry to realize your great plan.
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