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    Jiayuan CEO Gong Haiyan: "Impulse" The First Matchmaker

    2010/9/6 18:58:00 125

    Century Jiayuan CEO Business


    "I never thought I could go that far."

    In

    Gong Haiyan

    In the concept, entrepreneurship is not and "

    Jiayuan

    The most likely link is "opening a store, making a flower shop or a Book Bar".


    In October 2003, under "impulsive", Gong Haiyan registered "Shanghai thousand trees".

    science and technology

    Mdt InfoTech Ltd, which is the predecessor of Jiayuan, is now the largest dating website in the country. It has 21 million registered members. Behind the sweet photos of the office walls, the success rate is 4 million.


    The birth of "chance"


    In October 2003, Gong Haiyan, who was also studying two at Fudan University, enrolled 1000 yuan in a register.

    website


    But the motive is temporary, and it is also to solve his own life events.

    Gong Haiyan, who is 28 years old, is anxiously searching for the right people in the rush of his family. The newly rising dating website has become an important channel for her.


    But after paying several fees on several dating sites, the information received varied from pen pal to one night stand.

    And her impulse to make a "better website" is another dating website with a number of "Diamond old five" information. "She sent 12 e-mails without a reply"; the so-called "Diamond old five" information is not true, even if there is no need for marriage.

    In front of the customer service of this website, Gong Haiyan became "unreasonable because others refused her".


    "At that time, I put down a harsh word and said that I could make a website better than them."

    However, Gong Haiyan, who studied media management at Fudan University, didn't even know that the registered website needed to have a domain name and need to purchase a server. The earliest version of the Jiayuan page was the result of her temporary assault on how to make Frontpage after more than 20 days of learning.


    She also did not know that with the expansion of the website, it would be such a matter of burning money.

    1 months after the operation of the website, some members said it was too slow.

    And the money to buy an independent server, Gong Haiyan still clearly remember that "17600 yuan", but she has no money to invest in this website.


    Where is the demand? Gong Haiyan is also ignorant about it. "I hung up the information of a junior high school girl who was studying at Tongji University, even if the website was opened."

    The first 1000 members of Jiayuan were found by word of mouth, and even Gong Haiyan himself was among them.


    Even after the website has already had a lot of influence, Gong Haiyan has no definite intention, but "make it a social practice" so that he can give himself extra points when he is looking for a job.


    Escape temptation


    However, the idea of "bonus point" is just the opposite.

    In 2005, Gong Haiyan was faced with employment, but almost all the interviewing agencies offered to turn off the website.

    Some people say, "why don't you do it yourself instead of letting others do it?"


    But even today, the website still does not make money, not to mention in 2005. At this time, Gong Haiyan received an e-mail from across the ocean. An American couple wanted to buy Jiayuan by 5 million yuan.

    In retrospect, this is still a very big temptation, even though 5 million, even then, Shanghai was only a good place with a 100 square meter house.

    Gong Haiyan even dared not agree to the interview. "I dragged the mail directly to the blacklist.

    "If you can't resist temptation, stay away from it, and don't let yourself have the chance to make mistakes."


    Soon after he refused to buy, Gong Haiyan met Qian Yongqiang.

    Qian Yongqiang was concerned that the company founded less than 3 years was found to have surprised him by the discovery of Jiayuan in Shanghai. "Before queuing up to see Gong Haiyan in Shanghai, he registered a user name on Jiayuan, and tested its traffic and effectiveness.

    "We talked for 1.5 hours." soon, a 2 million investment hit Gong Haiyan's account, when there was not even an agreement between them.

    "Qian Yongqiang is a teacher of New Oriental School. I always feel that such people are more reliable."

    Since then, Qian Yongqiang has brought two other colleagues from the New Oriental era to the investment of Jiayuan.


    This state of "no profit pressure" is out of balance with the entry of Qiming venture capital.


    "After all, VC is not a philanthropist, but also accountable to their investors."

    Gong Haiyan said that the arrival of Kai Ming also made the "paid service" put on the agenda.

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