After 80, Chinese American Sisters Spend &Nbsp; Sydney'S First Feature Store.

A casual visitor makes a repeat customer.

Every day, there are crowds of tourists from all over the world gathering in Australia's big beaches, and for a pair of post-80s Chinese born Sydney sisters, there are opportunities everywhere.

"Entrepreneurship must start from zero, and entrepreneurial ideas and inspiration are the most important. At the same time, we must have the spirit of dying and growing.

"This is the opening speech of the sisters in the interview. The words reveal the pioneering spirit and intelligence of the post-80s entrepreneurs.

Sister Lin Kaka and her younger sister Lin Sasa immigrated to New Zealand with their parents in their early years. In 2010, the family came to live in Sydney, Australia. This became the first stop for their entrepreneurial career.

When it comes to the original idea of starting a business, Sister Flowers say with one voice: "open a hundred yuan shop in Japan.

"After that, the two sisters laughed together in a tacit understanding.

"We two sisters were in Japan once.

In the evening when the hotel was at rest, the two sisters sprouted the idea of opening a Japanese department store in Australia and decided to carry out the preliminary investigation work on the second day.

On the second day, they visited several hundred stores in early hours to find out the relevant situation.

This relaxed tour turned into a pre - business visit, but they were very happy.

Until the plane back to Sydney, the two sisters are still discussing some information and planning the future shops in general.

But they always remind each other: "you can not leave yourself too many wonderful paths. The hardships you need to start in your business is successful.

Early start: parents and sisters

"Although Australia's retail industry is very developed, it does not have many special franchised stores like Japan.

"Sasa's voice is full of confidence.

"After discussing with our parents, we decided to open the first Japanese characteristic shop in Australia, and our parents were very supportive of it, giving us the first start-up capital to start our business.

"

A pair of sisters at the age of more than 20 had experienced the hardships of starting a business at the beginning of their business.

Because of the zero start, they can only make slow progress in market research, pre planning, shop location and sourcing.

"In the early days, we could not start. When others were pointing, we collected some notices for opening stores.

Specific problems need to be run in small shops.

"Lin Kaka said.

The most perplexing problem is the supplier and the purchase channel. Because of the particularity of the goods, all goods need to be imported from Japan.

The two sisters immediately began to take action, in the shortest time, the process of import goods to understand, and communicate with the relevant departments, and ultimately ensure the timely arrival of goods.

"I didn't think that it would be difficult for us to link up the purchase only. The relevant logistics knowledge is completely unknown, and we can only ask a little bit, and finally learn slowly.

"Sister flower" is full of sense of accomplishment when it comes to the early stage of entrepreneurship.

Next is the location, the location of the ideal shop is hard to find.

"At that time, we found three or four alternatives in the newspaper, but in the end we had no fruit.

In order to ensure adequate passenger source, we require shops to be on the main street with an area of 200-300 square meters.

"Lin Sasa said, finally, after a month's investigation, they chose a shop with an annual rent of 150 thousand Australian dollars in Bondi Beach.

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According to the two sisters, the shops were chosen on Bondi Beach. On the one hand, the rent was cheaper than the city center. On the other hand, the environment was good, and the shops there were not too concentrated.

After the rest of the business was settled, the store opened in late April 2010.

"We call the store the name of the house, the real benefit and the service.

On the first day, I was very excited about the business, but I was also prepared to face all kinds of difficulties in the future.

"Lin Sasa said that although he saw the right house opened, they were still nervous and prepared for a few hands at any time.

Developing ambition: open chain for wholesale

After the opening of the housing estate, many tourists patronized, and gradually, the good mouth beer attracted many customers. The daily turnover of the store also reached more than 2000 Australian dollars.

"All our products are imported from Japan.

From ordering to shipping, it will take two months to reach the port of Sydney, and the hot commodities will be sold out in a few days.

In the seven weeks after opening, we faced product failure.

"Lin Kaka said that he wanted to hide the hot products under the shelves so that other products could be sold.

After a few weeks' opening lessons, they advance the corresponding commodities, shorten the time difference of the arrival of several consignments, and appropriately increase the quantity of the goods in view of the customers' favorite degree, so as to have enough goods to solve the sales trend which is in short supply.

According to Wang Hongjia, a Chinese student who frequented the house, "their products are all imported from Japan and are very popular with overseas students.

"

In the past few months, most of the existing housing estates are random customers, but most of them are repeat customers. Many restaurants even come to the shops to purchase cutlery.

"People often come over and buy a lot of goods, such as people from Western restaurants to buy bowls, dishes, etc.

These dishes sell for 10 Australian dollars in Australian supermarkets. Our store only costs 2.5 Australian dollars, and the style is good.

"There is joy on Lin's face.

The house has attracted more and more attention by virtue of its high quality and low quality. Many urban businesses ask them to ask for business cards to purchase goods from their stores and sell them to other commercial areas.

"The development of small stores is getting on track. We are planning to make several chain stores and wholesalers.

At present, the website is also being planned, and all kinds of special products can be bought online.

"Sister flower" is now planning for future development.

Sister flower's "warning"

One yuan shop, two yuan shop, five yuan shop...

Such a small shop can be seen everywhere in China, but in Australia, such a small shop is not common.

Walking into Australia, this is a beautiful house for Chinese American sisters. In the nearly 300 square meters of double decked shops, there are all kinds of merchandise, each with a $2.5 Australian dollar.

Sister flowers rely on the Japanese positioning and price advantage of the products to be recognized by many customers. But what they feel most deeply is: the importance of innovation, "this is the driving force for development".

"There are many Chinese businesses in Australia, but many of them are losing their attractiveness. We find that they are too conservative and not good at innovation.

If you want to succeed in business, you can't repeat the same mistakes.

"Sister flower" gives an expert judgement on the current situation of Chinese retail industry, highlighting the unique perspective of the 1980s.

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This unique perspective is a warning to Chinese businessmen in Australia and even to the world.

In the past, overseas Chinese businessmen relied on the traditional development mode to do business, but the times were developing.

If we want to develop, we must take innovation as the guidance from the root. No matter from product to management mode and operation environment, we must introduce innovative mechanism actively, so that we can have new breakthroughs.

The sister flowers we interviewed are just the tip of the iceberg among many Chinese entrepreneurs. However, the pattern of years, dedication and dreams shows us that success is not far away from entrepreneurs.

Synchronizing with the times, strategizing and greet our own sky in a foreign country.