US Brand Clothing "Wear Now" Strategy Postpones Autumn Listing

If you bought clothes at the Abercrombie&Fitch brand store at this time last year, you would think of looking for shorts at the back of the store, clearing up, leaving only a few sizes.

You will be luckier this year: shorts are displayed in front of you, in full price promotions, for customers, and for lots of goods.

Such a change is not a coincidence.

It reflects the so-called "current wear" strategy, because retailers from Abercrombie to its rival Aeropostale and DELL are striving to better connect customers with shopping malls.

Eric Keni, a spokesman for New Albany, a Ohio based company, said that in Abercrombie, shorts, skirts and women's clothes were mixed with jeans, and sweater as a part of the classification of the company's return to school season, giving customers more choices.

Keni said, "more and more signs of" on the wear "can be seen in stores, and are more suitable for climate requirements.

When you start shopping, you think of jeans and sweaters.

But there is also a high temperature of 32 degrees Celsius outside.

We hope to have goods that are more suitable for the climate.

Growing retail is becoming more and more focused.

This is a big trend. "

Mindy Meades, chairman of Aeropostale, said in an interview that Aeropostale started earlier this season with short sleeved shirts.

"Our sales are very" worn now, "she said." this is very important to us. "

These days, especially the recession has led to a reduction in the consumption budget, and customers are more inclined to buy according to demand.

Analysts say retailers are trying to cope with this situation and deal with outdoor weather.

Part of the idea is that today's strategy is changing the traditional way - - retailers hoarding good goods one or two quarters before - helping to increase profit margins.

Analysts said that when they put on their coats and sweaters in the hot summer, they meant less space for shorts and so on. This is the period when hot weather clothes are in great demand.

Ironically, in the past, those goods that were adapted to demand were always cleared up and evacuated to the back of the store.