Quanzhou Sports Brand Launches Cross-Border Cooperation And Realizes Diversified Development.

Recently, Quanzhou brands have launched cross-border cooperation, seeking pformation, integrating multiple resources and realizing diversified development.

Clothing brand crossover vehicle enterprises

Innovation is the survival of enterprises, and Quanzhou brand has always attached great importance to innovation and scientific research.

Anta sports pays tribute to NASA, the online e-commerce platform, offering products with NASA as the theme, making the brand more international and technological, while PEAK continues to expand its overseas territory; HOSA international intends to buy Chinese fitness clubs from its controlling shareholders; the 31st degree and QG Club cooperate in depth to launch the strategic layout of electric games; and the great bird will cooperate with the famous tennis brand PRINCE.

Recently, Quanzhou brands have launched cross-border cooperation, seeking pformation, integrating multiple resources and realizing diversified development.

More international norms

Anta sports pays tribute to NASA, the online e-commerce platform offering products with NASA as its theme.

In May this year, the NASA successfully launched the Mars probe, which marked a great step forward for the vast sky.

Anta sports to salute NASA, the online business platform to sell NASA theme SEEED seed program series products, triggering craze fans rush.

The industry believes that the cooperation with NASA enables Anta, a local brand, to have an international sense of technology and technology.

Anta believes that as long as goods are innovative and technological, they will surely win consumers' love.

In order to achieve product upgrading and create a series of online high sense of goods, Anta e-commerce launched the product line named "SEEED seed plan series" early this year, through joint or cross-border theme IP, to launch a variety of themes.

Anta electric business cross-border NASA is not only a specific action to implement the group strategy, but also the first shot of Anta's online high-end product line - "SEEED series".

In fact, as the leading supplier of sports goods and clothing industry, Anta electric business has been concerned and followed by the industry in cross-border marketing and joint IP building.

Whether it is the early crossover of small yellow people, star wars, Justice League, or recently loli and designer RICO LEE, who have joined hands with British Museum and net red shop, have become a classic case of the industry.

Every cross-border cooperation, Anta electric business will be in-depth layout and marketing, mining the most essential characteristics of each IP, and fully integrate into Anta products DNA, so as to develop diversified consumer goods to meet consumers.

PEAK has always been most familiar with its layout in basketball.

However, in recent two years, besides basketball, PEAK's tentacles have also extended to football, running, campus, children and so on.

Shortly after the launch of 3D printing shoes triggered a heated debate in the industry, PEAK recently bought another road on the way to buy and buy.

A few days ago, PEAK sports CEO Xu Zhihua announced in a letter to all PEAK colleagues that he bought sports outdoor brand OZARK.

This is the third brand takeover action in the six months of PEAK group after the acquisition of the brand name king and the children's clothing brand.

Some media analysts believe that PEAK's frequent acquisition is paving the way for the return of A shares, and no matter whether it is returned or not, the acquisition is of great significance to PEAK.

In from June 8th to 10th, Xu Jingnan, chairman of PEAK sports, went to Bangkok, Thailand, to inspect the development of PEAK PEAK market and meet with local dealers in Thailand.

In June 11th, Tenth PEAK stores in Pakistan were officially opened.

Since its inception in 1989, PEAK has set the goal of "creating an international brand" as an objective of the enterprise.

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Seeking pformation

360 degrees and QG club in depth cooperation to start the strategic layout of the competition, launched a series of new products.

In the evening of June 11th, HOSA international issued a voluntary announcement, "a legally binding letter of intent on the proposed acquisition of fitness clubs".

The announcement shows that HOSA international executive director Shi Hong Liu and Shi Hongyan have entered into a legally binding letter of intent to confirm the intention of the group to purchase the Chinese fitness club to the controlling shareholder, and the final agreement is necessary for the purchase.

Fitness clubs will become an important part of group sports.

If the proposed acquisition is implemented, it will become an important element to realize the new retail strategy and the integration of online and offline layout.

Recently, the carnival night hosted by the 31st degree competition was opened in Chengdu's wheat field competition hall.

As the first sports brand to support the competition in China, 31st degree specially invited the members of the QG Club of China's famous champion competition team to take part in the live broadcast activity, wearing the first series of competing series products that were listed on the market, and ignited hot love with the young people in the name of the king.

It is noteworthy that the products of the QGhappy team wear and live broadcast are all new products of 331 degree competition.

At the same time, we also set up a collective display area of 360 degree competition series on the second spot of the event.

There are 15 models of the first series of competition, including

And accessories.

Starting from mid July this year, you will cooperate with the famous tennis brand PRINCE to open the first brand retail stores. By the end of 2018, the number of stores in China will reach 30, and the first stores will open in mid July.

It is reported that in September 2017, PRINCE announced the acquisition of the trademark equity of the PRINCE Sports in China and Korea.

Through this paction, the bird seeks to pform from the traditional clothing retailer to the sports industry.

In order to achieve the strategic upgrading of the company, you can actively expand the "multi brand, multi market and multi-channel" operation mode. The company's establishment of a wholly owned subsidiary to operate AND1, PRINCE and its own brand helps to enhance the company's comprehensive strength and competitive advantage, and is in line with the company's long distance development plan.