Practice And Harvest Of Building A Healthy Eco Circle Pu Yuan Sweater Market

In recent years, China's textile and garment specialized market is facing the complex situation of urban structural adjustment, consumption environment change and business competition intensifying, and has entered an important juncture of pformation and upgrading and high quality development.

Facing the new environment with opportunities and challenges, the professional market actively reinventing new positioning and setting up new advantages, and has emerged a number of benchmark markets for pformation, upgrading and innovation.

Among them, the origin type professional with strong industrial cluster background.

In the new round of pformation and upgrading, it shows a strong accumulation and more competitive competitiveness, and has been increasing the trend.

Puyuan woolen sweater market is an outstanding representative in the specialized market of origin type. In recent years, it has actively explored the innovative mode of the coordinated development of industrial clusters and specialized markets, and achieved a breakthrough through the two wheel drive of the government led and the main body of enterprises.

In May 21st, the first China Textile and clothing circulation awards ceremony was held, and the Pu Yuan sweater market was awarded the honorary title of China Textile and clothing circulation award.

Pu Yuan woolen sweater market was built in 1988 and covers an area of 1.7 square kilometers. After thirty years of development, 14 sweater clothing trading areas and 5 supporting markets have been built, with an area of about 1700000 square meters, 10900 business shops and 20 thousand passenger trips per day.

In 2017, the market realized a turnover of 38 billion yuan, and the turnover volume of goods was 43.5 million tons.

Relying on Pu Yuan woolen sweater market, PU and its surrounding areas formed a cluster of more than 7000 knitting enterprises. The total value of industrial gross output was 45 billion 567 million yuan in 2017, and the value of export delivery was 7.54 billion yuan.

Walking on two legs to create a benign ecological circle

Pu Yuan woolen sweater market has formed a new pattern of benign growth and innovation and development, mainly due to the coordinated development of professional market and industrial cluster.

The Management Committee of the Puyuan sweater market focused on the top-level design, set up relevant leading groups, and promulgated relevant policies on promoting the pformation, upgrading and innovation development of the entire industrial economy, laying the foundation for industrial upgrading and development; and set up a professional advisory group for industrial development. Through regular seminars, it provided decision consultation for the development of knitted sweater industry in terms of thinking, strategy, direction, major projects and public key technologies, and pointed out the direction for industrial upgrading and development.

In recent years, according to the principles of "government guidance, scientific planning, social investment and standardized supervision", the Management Committee of Pu Yuan and the town government have promoted the creation of "Pu Yuan sweater fashion town", constantly integrating resources, optimizing layout and improving functions, focusing on "market malls, diversification of formats, functional support, entity business, asset intensification and industrial clustering", and strive to build "China's sweater capital and fashion city".

The construction of "fashion town" has laid a more solid industrial foundation for the Pu Yuan sweater market, provided a more modern business environment, and become a new growth point for market pformation and upgrading. The upgrading and development of Pu's woolen sweater market further promotes the research and development of industrial clusters, improves production efficiency, and improves the popularity and influence of "fashion town" in the whole country.

Market and cluster promote each other and develop together, forming a benign ecosystem.

Regarding this, Su Weiming, director of the Party committee secretary of the Pu Yuan town and the director of the market management committee, said: "at present, the development ideas of Pu Yuan walking on two legs through the market and industry have formed a benign interactive situation that the market drives the development of the industry and the industry boosts the prosperity of the market.

With the support of the government, market players and market traders as the leading role and cluster enterprises as support, Pu Yuan has formed a healthy development ecosystem, which is an inexhaustible driving force for the upgrading and development of Pu Yuan.

Taking innovation as the core to form "industry + service" mode

Xia Lingmin, vice president of the China Textile Industry Federation and the chairman of the circulation branch, proposed that in the new era, the professional market for textile and clothing should achieve high quality development. The most important thing is to realize the pformation of new and old kinetic energy, and the core of the pformation of new and old kinetic energy is "innovation".

In terms of innovation and development, Pu Yuan woolen sweater market has been at the forefront.

Pu Yuan attaches great importance to independent innovation, and gradually develops a typical "industry + service" mode on the development mode.

Pu actively set up various organizational systems that are conducive to industrial innovation, strengthen resource integration at the industry level, organize enterprises to link with universities, research institutes and technical intermediary service institutions, strengthen technical exchange and cooperation and joint tackling problems, do advanced technology import, digest, absorb and innovate, guide enterprises' independent innovation and development, make full use of existing industrial foundation and conditions of Pu Yuan, attract international and domestic well-known brands with good design and research capabilities to open branches and R & D centers, and continuously introduce new products with high added value to promote the scientific and technological progress and industrial development of wool knitting industry.

With the goal of building "the Chinese sweater design capital and the Chinese sweater designer's national team", the Pu management committee focuses on enhancing the pformation and development of the industrial clusters, establishing 320 creative squares, leading the qualified leading enterprises to separate the design institutes, establishing independent operation design companies, speeding up the application of new materials, new technologies and new technologies in products, developing various new spinning technologies and processes that meet the requirements of fashion, environmental protection and light requirements, speeding up the opening and application of information technology in garment design, printing and dyeing and knitting machinery manufacturing, and gradually promoting the application of computer information systems such as ERP (Enterprise Resource Planning), CIMS (modern integrated manufacturing system) and CRM (customer relationship management system).

Through a series of specific measures, the "industry + service" mode will be implemented to a greater extent to benefit market traders and cluster enterprises.

Promoting platform construction with service as the foothold

There are still a large proportion of small and medium-sized enterprises in the market of the Pu Yuan sweater market, and the production enterprises gathered by industrial clusters. The service of SMEs is always one of the key tasks of the CMC.

In view of the common problems that these SMEs can not solve individually, the CMC has focused on promoting the construction of public service platforms in recent years.

Su Weiming said.

It is reported that the Puyuan woolen sweater Market Management Committee, relying on the advantages of the knitting industry, has realized the accumulation of all kinds of resource elements, and has successively established public service platforms such as wool knitting technology, product testing, modern logistics, creative design, e-commerce, financing services, etc., so as to realize the sharing of resources between the larger scope and more participants, providing more business opportunities for enterprises and operators, and playing a positive role in promoting the healthy development of the market and industry.

　　濮院建設了浙江省級毛衫產業科技創新服務平臺，先后與東華大學、浙江大學以及浙江理工大學等科研院校合作，組建形式多樣的技術服務體系和科技信息化平臺，帶動產業的技術升級;建立國家級羊毛衫質量檢測中心，為企業和毛衫經銷商提供權威的產品技術鑒定、認證和技術咨詢，提供質檢報告，逐步引導企業走標準化、精品化之路，應對國際市場技術壁壘;以濮院物流企業為依托，加快發展以信息化為支撐的第三方物流、倉儲配送系統，目前已建成占地3.1萬多平方米的集卸貨、運輸與倉儲于一體的專業物流中心，擁有109條托運線路，基本形成覆蓋全國的物流運輸網絡;構建電子商務服務平臺，以世界互聯網大會·烏鎮峰會為契機，通過氛圍營造、政策支持以及構建服務體系，推動毛衫企業和毛衫市場等實體經濟“觸網”，實現“電商換市”;構建融資類平臺，

We will vigorously introduce various financial services institutions to set up sub branches or offices in Pu Yuan woolen sweater market.

Strengthen brand building and enhance brand value

The benign ecosphere of Pu Yuan woolen sweater market is also reflected in brand building.

After years of continuous investment, Pu knitting sweater industry cluster has become one of the most influential textile and garment industrial clusters in the country.

In terms of regional brand, "Pu Yuan sweater" was recognized as a regional brand in Zhejiang province by the Zhejiang Brand Strategy Promotion Committee in 2010. In 2013, under the guidance and participation of the industry and Commerce Department, the brand guidance Station of Pu Yuan woolen sweater market was established. The market management committee allocated special funds to support the brand guidance station to promote the brand cultivation project; smoothly passed the "national famous brand creation demonstration zone" argumentation demonstration link, and promoted the overall brand of Pu Yuan sweater; the market management committee further expanded the impact of Pu's woolen sweater market and sweater industry through the activities of Pu Yuan International Wool Knitted Garment Fair in Shanghai, and formed the brand effect of "boutique sweater, Pu Yuan manufacture", "Pu Yuan sweater, warm fashion".

Through a series of specific work, the CMC promoted the popularity of Pu Yuan sweater, thus making "Pu Yuan" gradually become the pronoun of knitted garments, realizing the great union of sweater industry in the whole country, and creating a new economic mode of "Pu Yuan", which is a benign interaction between commercial agglomeration and industrial clusters.

Released by the national regional brand evaluation, "Pu Yuan sweater" brand value reached 7 billion 501 million yuan, the national top 100 regional brand list, the potential value of 31 billion 713 million yuan.

In terms of market brand and enterprise brand, the CMC combines the brand creation with the introduction of brand to realize the strategy of "brand building" in the Pu Yuan sweater industry.

On the one hand, through the implementation of incentive measures, enterprises and owners have been encouraged to create their own brands, and more than 800 independent brand sweaters have been cultivated. A large number of well-known brands have emerged in the sweater market and enterprises. Local brands such as Asaaki, Chu Lao Da, pure love, Bai Yi bird, San Di ou, Qian Shengxi and Fei Hu have come to the fore and become well-known trademarks in China.

On the other hand, famous brands such as Pierre Cardin, Armani, crocodile, Ordos, Heng Yuanxiang, deer king and other famous brands have settled in the market of Pu Yuan or set up production bases, and sweater products have been further upgraded. At present, Pu Yuan owns 8 well-known trademarks in China (judicial recognition), 5 famous provincial brands and provincial famous brands.

Su Weiming thinks: "brand market construction promotes sales of brand products, and sales of branded products promote brand market upgrading, which is the key to promoting branding development."

Cultivate leading enterprises to increase the proportion of high-end products

At present, Pu Yuan woolen sweater market has basically realized the pformation from single wool knitted products to all kinds of four seasons garments, forming a product structure featuring wool knitting products and all kinds of garments.

Faced with a new round of pformation and upgrading, the Pu Yuan sweater market will promote the pformation and upgrading of the wool knitted garment manufacturing industry by structural adjustment, focusing on developing high-end fashion products and improving the proportion and influence of high-end products.

Pu Yuan will further strengthen the cultivation of leading enterprises, focusing on key enterprises such as autumn dress, Lan Sheng cashmere, San Diego, pure love, sparing chemical industry, flying tiger machinery and so on in the industrial chain links of garment, dyeing and finishing machinery and knitting machinery, etc., and encourage enterprises to integrate small and medium-sized enterprises through joint, acquisition and merger, expand the scale and extend the industrial chain, and guide high-quality assets and resources to gather into leading enterprises and superior brand products, and provide products with higher added value, thereby promoting the efficiency improvement and technological upgrading of other enterprises in the industrial cluster.

Taking the project as the starting point to open up the industrial pattern

Pu courtyard sweater "fashion town" has already begun to take shape. Pu Yuan will take this opportunity to focus on the project as a starting point, further expand the connotation and extension of the industry, and open up the industrial pattern of PU, sweater industry production, sales, tourism, creativity and cultural co prosperity.

According to the general requirements of the government, enterprises and market operation, Pu Yuan focuses on the construction of Pu Yuan sweater.

6 items: apparel and world sweater Expo Center, Pu Yuan Light Textile City, Pu Yuan fashion center, ancient town sightseeing area, ecological holiday resort, fashion culture and creative area.

Among them, the construction of the Pu Yuan sweater fashion world and the world sweater Expo Center will build "one center, one platform and two blocks", that is, the world sweater Expo Center, the fashion industry release platform, the sweater fashion brand cultivation area, the sweater fashion clothing manufacturing upgrading zone; the Pu courtyard Textile City project aims to create the professional clothing accessories market and the building economy; the Pu courtyard fashion center project will set up the new market benchmark for the Pu courtyard; the organic renewal project of the ancient town aims to create an ecological leisure area integrating natural ecology and leisure and vacation.

Fulfill social responsibility and realize green development

Pu Yuan sweater industry vigorously develops the integration of various resources elements in industry and market development, optimizes the allocation of resource elements, and realizes green development.

And idle land has increased the level of intensive and economical utilization of land, scientifically and rationally coordinated and controlled major infrastructure projects and major industrial projects, and implemented overall planning. In accordance with the general requirements of "industrial agglomeration, rational layout and intensive land use", the industrial park has completed the regulatory detailed planning, strictly enforced the enterprise access standards, and actively guided the enterprises in the industrial park to carry out the integration, pformation, upgrading and pformation development. In accordance with the principle of "reduction, recycling and reuse", the enterprises have speeded up the construction of energy conservation and reclaimed water reuse projects, vigorously developed the circular economy, and carried out thematic research on the low carbon construction of industrial parks, low energy consumption development, environmental protection, and other aspects, and enhanced the quality and efficiency of various industrial projects. We have actively implemented the work of "returning to the low and advancing high" in the industrial parks and market areas, and carrying out the "two pioneering work" to improve the quality of the stock land and revitalize the stock land.

Through a series of strong measures, the energy consumption and emission reduction of industrial clusters have been continuously improved, and resources have been effectively saved.

Pu Yuan woolen sweater market has never stopped on the road of pformation and upgrading.

In the past thirty years, the market has changed from the open market trading to the indoor trading. The product has changed from low-end agglomeration to high-end agglomeration, which has changed from the majority of foreign brands to the creation of independent brands. The market management has changed from the key market to the provincial key market and the star market; pformation and upgrading have been pformed from the upgrading of the visible market to the expansion of the invisible market; the service mode of the market is from the original agglomeration of commodity flow, cash flow and logistics to the innovation and accumulation of information, design, fashion and experience.

Su Weiming stressed: "Pu Yuan woolen sweater market has won the honorary title of the first China Textile and clothing circulation Award", which is affirmation and encouragement for our work at this stage. It also puts forward higher requirements for us to push forward the new round of pformation and upgrading, and brings greater impetus.

In the future, Pu Yuan woolen sweater market will give full play to its industrial advantages, realize innovation and development, promote pformation and upgrading, and focus on "professionalism, fashion and internationalization", and strive to build the first Chinese fashion town.