Three Children'S Clothing Production Base: Millennium Commercial Gene Breeds "Jimo Children'S Clothing"

Textile and clothing industry is a traditional dominant industry in Jimo. With the continuous extension of the Millennium commerce gene, the children's clothing industry in Jimo has sprung up. With the three labels of "safety, quality and fashion" and "originality, original production, original price" and other characteristics, it has become one of the three largest children's clothing production bases in the country.

Recently, the "China children's wear industry Internet Innovation Forum" held in Jimo, Qingdao, Liu Yongjun, director of the Jimo International Trade City Management Committee, told reporters: "holding the forum, we just want to draw on everyone's wisdom to jointly explore new ways to develop children's wear in Jimo, and comprehensively start the golden signboard of" Jimo children's wear ".

Jimo, known as the "Millennium merchant capital", has developed very well since ancient times.

As early as the spring and Autumn period and the Warring States period, Jimo was the merchant of Dayi.

Today, the textile and garment industry and the market trade and commerce industry, as the two major traditional industries in Jimo, are interdependent, symbiotic and win-win.

In the 2017 year of the year, the region achieved 122 billion 800 million yuan in output value, 28 in the professional market, 10 employees in the professional market, and 700 yuan in annual pactions. It not only owned the largest clothing market in the country, the largest knitwear production enterprise, the first national enterprise technology center of the knitting industry, but also was awarded the only export textile and clothing quality and safety demonstration area in the country, and won the title of famous Chinese knitting city and Chinese children's wear city.

After thousands of years of evolution, the "Jimo children's wear" gene has begun to expand and develop, and children's clothing enterprises are over 3000.

"At present, the market business and textile and garment industry in Jimo is in the period of opportunity for pformation and upgrading, and still faces many bottlenecks in development. It is urgent to solve the problem. First, there is a lack of clothing designer resources; the two is the lack of IP industry incubator; the three is the lack of B2b platform; the four is the lack of clothing display sites; five is the imperfect storage and logistics facilities; and the six is the lack of e-commerce gathering areas."

Turning to the development of children's clothing industry in Jimo, Liu Yongjun said that the children's clothing industry in Jimo must speed up the pformation of new and old energy, take advantage of cross-border integration, and strive to promote industrial pformation and upgrading.

As a result, since 2016, Jimo has started the work of creating a demonstration city for the integration of manufacturing and the Internet. Every year, it earmarked 100 million yuan of special funds. It has established 2 billion billion yuan industry guidance fund with China Aviation trust, and introduced 72 intelligent manufacturing service providers such as bailing Technology, Haier Intelligent Research Institute, etc., to tailor the intelligent pformation plan for the textile and garment enterprises in the whole region, and 280 enterprises have inserted the wings of the Internet.

In Taobao's "China made" industrial belt, Jimo children's wear is not only the first batch to be selected as one of the ten major industrial belts that the country has launched and has mainly supported. It has also built and operated the first national brand textile and clothing brand incubator -- China (Jimo) clothing brand incubator center and Qingdao textile and garment material testing public service platform, Qingdao ant array data science and technology service platform, Qingdao international land port cross-border trade e-commerce service platform and other 4 professional service platforms.

Today, Jimo has 1.2 000 children's clothing business operators, and has achieved more than 60 billion yuan in network sales, ranking first in the country's county-level cities.

"At present, Jimo children's clothing only meets the trend of cross boundary integration and development of the Internet and the real economy, and promotes the integration of production, consumption, service and circulation to usher in the pformation and rebirth."

Liu Yongjun introduced that the Qingdao fashion creative industrial park, which is to be built, will integrate the resources of the clothing industry through the implementation of the "incubator acceleration" mode, and integrate the supporting services covering clothing design, sample clothes trading, brand cultivation, surface accessories supply, business incubator, marketing, warehousing and material flow, etc., aiming at pain points to help businesses and businesses solve practical problems, and realize the linkage development between online and offline industries, and accelerate the pformation and upgrading of children's clothing industry and traditional trade and industry.

In addition, in order to expand the sales channels of children's clothing in Jimo, Jimo children's clothing city has also set up the excellent children's supply chain management company and the China Textile online B2B platform company. According to the online and offline integration mode of operation, it will integrate the National Children's wear standard production enterprises into the supply chain management, set up four signs of enterprise brand, official quality inspection, quality underwriting, and geographical product logo, extend the children's clothing industry chain matching, re create the "Jimo children's clothing" quality image, and build the international children's clothing procurement base.

"Especially the B2b supply chain e-commerce platform school business network of the Jimo International Trade City professional market line, which will be on line in the near future. The platform will focus on the growth of the profit of the entity market merchants, take the clothing market, the textile garment city and the small commodity city as the source base, take the market merchants and the production enterprises as the B suppliers, take the college students, the creation and the entity retailers as the B end sellers, carry out the line and line price, realize the closed loop of the online order, online payment, intelligent storage and intelligent logistics from B to B, improve the operation efficiency of each node of the industrial chain, revitalize the resource of the line under the line, and quicken the industrial pformation and upgrading further.

Liu Yongjun said that Jimo children's clothing city will become Jimo in the future.

The window of image display, "Jimo children's wear" will be introduced into thousands of households with the brand image of "safety, quality and fashion", and will grow up healthily with millions of children.

After thirty years of hard work, Jimo children's clothing has grown as a branch of industry.

In order to further enhance the support for children's clothing industry, in 2016, 12 months and months, Jimo issued the "Implementation Opinions on speeding up the development of children's clothing industry", and put forward the goal of "building a leading brand of children's clothing collection in the country".

Among them, Jimo District Finance for 5 consecutive years out of 5000 yuan million yuan special funds to support children's clothing industry.

Under the guidance and support of the government, the children's clothing industry in Jimo has sprung up, and the first national brand textile and clothing incubator has been built and operated here.

In 2016, Jimo was awarded the title of "China's children's wear city" by the China Federation of textile industry.

In particular, the characteristics of Jimo's fine grad clothing industry not only rely on the strong textile and clothing production capacity, but also realize the innovative development of knitted children's clothing as a breakthrough point, and gradually take the export to the domestic market, from the OEM to its own brand pformation, and have started the regional brand upgrading war. A large number of children's wear brands have emerged, namely, the hair brand, the snow deer, the handsome deer, the superior products, the long legs uncle, Lamuda and so on. The annual output value is 260 yuan and more than 100 million yuan.

In addition, the innovative development of children's clothing industry has also led to the coordinated development of the upstream and downstream industrial chains of knitted fabrics, cotton yarns, weaving, embroidery and so on.

"In order to further consolidate the efforts of Jimo children's clothing and help children's clothing enterprises and businesses to establish supply and marketing channels, the Jimo international trade and Urban Management Committee has made a strong 10 children's clothing city in Jimo in the China Textile and Garment City, in order to comprehensively enhance the influence and competitiveness of Jimo children's clothing.

Liu Yongjun introduced, relying on the industrial advantages of Jimo children's clothing, Jimo successfully built on the basis of the research and development, design, production and manufacture of children's clothing, featured IP, and built a "children's clothing town with Chinese characteristics" integrating children's clothing brand incubation, children's clothing business gathering, children's education and entertainment, and children's industrial headquarters economic zone. "Jimo children's clothing" is winning the future with a new attitude.

No matter since 2017, Jimo has set up a special fund for enterprise development of 6000 million yuan per year, focusing on accelerating the development of a group of children's clothing enterprises with slow growth but potential development. It is also an integration of government and market forces to establish a direct selling center for stock products. By combining with poverty alleviation, foreign trade and online and offline, enterprises can be helped to digest more than 290 inventory of inventory. Whether it is in partnership with China clothing association, the future fashion (Jimo) college will be set up to guide enterprise pformation through the form of business training, operation guidance and resource docking between garment enterprises and market traders, or jointly create a new market of surface accessories with Hongkong Shimao Group, and further improve the supporting resources of Jimo apparel industry chain.

Jimo has vigorously promoted the leaping development of children's clothing industry by building a platform, government guidance and financial support.

In addition, in order to further strengthen the children's clothing industry, Jimo has successfully held the first China Jimo children's wear Festival. In August this year, it will also hold 2018 series of activities such as China's Jimo children's wear Festival and China Jimo children's fashion week.

In March of this year, 23 families, such as eundon, Zhen Shun, Su ya, Tian Di man, and ALA La, etc.

The brand composition "Jimo children's wear" exhibition group appeared at the China International Clothing Fair 2018 (spring), once again launched the "Jimo children's clothing" regional brand's popularity and reputation.

"Jimo children's clothing" is bound to create a new chapter in the new era with an innovative attitude.