Original Strength Swept The Hangzhou City -- 2018 China Original Men'S Wear Exhibition Opens

In May 18, 2018,

The old factory building in Hangzhou (Hangzhou Star Industrial Heritage Conservation Area) was opened in Hangzhou, and the original men's fashion swept through Hangzhou in May.

The Hangzhou designers' men's wear Association will join hands with outstanding original men's wear brands from all over the country to show the new style of Chinese men's wear.

2018 OM CHINA China original men's wear exhibition as a professional original men's wear platform, with an area of over twenty thousand square meters and a collection of high-quality resources, aims to create a competitive, orderly, open and stable market environment for Chinese designers' men's wear industry, thus promoting the healthy development of the industry's integrity and improving the influence of designer's original men's clothing brand in the domestic and foreign markets.

This China original men's wear exhibition is supported by China Fashion Association. It is sponsored by the chief sponsor of Sijiqing clothing group of Hangzhou and the international fashion city of Guangzhou U:US. Co sponsored by Hangzhou Fashion Designers Association and Hangzhou Fashion Designers Guild men's wear Association, it is co sponsored by Guangdong clothing business association, Zhongshan Fashion Designers Association, Wuhan fashion men's wear guild, Hangzhou Longquan chamber of Commerce, Longquan City excipient Industry Association, and Longquan chamber of Commerce.

This China's original men's Wear Exhibition caters to the trend of "light luxury" and "fashion" of men's wear. It is divided into six exhibition areas, with nearly 100 brands exhibiting.

There are many special booths in the exhibition hall, including feather booth, cardboard box booth, reinforced bar booth, red promenade, original ecological machine area and so on.

There are some famous men's wear brands in this exhibition. These men's original brands show people the new strength of the original men's wear brand.

The debut of China's original men's wear show is brought by two brands, "Shigan and Yi".

Irrigated and easy to write is the original brand of the two designers. Nowadays, as the younger generation of consumers becomes the consumer body, the original brand is attracting more and more attention and love.

"Irrigation" combines the trend of men's fashion and the independent personality of young men, showing the differences of original men's clothing brands.

It is easy to write men's clothing to use red, black, silver and camouflage elements to show the trend of men's hip hop in the new era.

The original Chinese men's Wear Exhibition combines static exhibition and dynamic show. It is worth noticing that the show that the original men's wear brand released did not take another T stage, but a natural show. The model was more close to the audience, and the audience could clearly see every detail and characteristics of each set of clothes.

Easy to write

Ifashion menswear talk

This China original men's wear exhibition covers the following four activities: brand publishing, including designer, brand, fashion trend TALK including irrigation, easy to write, OVERTURE, DIDIAOSHEHUA&HYSKY, TIWILLTANG, including Taobao Menswear IFASHION, DICTION "reconstruction of new retail"; youth designer support project, inviting 13 cutting-edge designers to participate in activities.

Hangzhou, which has faded away from the high temperature, ushered in cool comfort. The drizzling rain opened the second day of China's original men's Wear Exhibition.

At half past ten in the morning, DICTION Ding Zhaoling talked about "reconstructing new retail" at the natural show of the old hall of Hangzhou factory.

It is understood that Ding Zhaoling has thirteen years of clothing retail consulting training and marketing research work experience, known as "new entity shop spokesperson", in 09, was named "Global 500 strong Chinese lecturer".

Today, Ding Zhao has made a detailed explanation and analysis by reconstructing the new retail business through 6 generosity. The audience has taken pictures and recorded every new retail focus.

Ding Zhaoling thinks that the reconstruction of new retail must first reconstruct the mode of thinking and establish 7 new retail thinking. On this basis, we must reconstruct Brand Company's information technology, reconstruct the full channel marketing mode, reconstruct the new commodity system and store experience value and marketing system.

Combined with an example, this article introduces Ding Zhaoling's understanding of new retail in detail.

In addition to the deep awaken "reconstruction of new retail" forum, today, there are three original men's wear brands with wonderful fashion shows.

Butterfly news talk

Upper order /OVERTURE

Clothes make media that express personal consciousness and taste quality, use design elements to comb attitude, let building materials become language, do visual communication for independent personality, restore clothing and even people's most essential state, and make OVERTRUE's brand concept.

OVERTRUE, Hangzhou's new original men's clothing brand, insists on its pursuit of style and quality, and makes continuous efforts in the path of innovation and breakthroughs.

DIDIAOSHEHUA&HYSKY

Low key is hidden, mediocre, uncompetitive and unobtrusive.

Luxury is gorgeous, is a positive attitude towards life, the pursuit of quality of life, urging oneself to work harder.

Low profile luxury is a kind of attitude to life.

The Hangzhou plation set brings the original men's clothing brand, DIDIAOSHEHUA, which is based on the low-key concept of luxury and is designed for young men aged 20-30.

The style is simple, low-key, luxurious, well dressed and rich in collocation.

For the color, pursue steady and elegant; take a steady and low-key as the basic color system, match with the bright spot to embellish, and not only stick to popularity.

Haoyu Garment Co., Ltd.

Founded in 2009, the company has become a manufacturing enterprise integrating R & D, design, manufacture and sales. Currently, the company has 30 garment design teams, and has set up five manufacturing and production bases. The sales network has already covered 3 million 500 thousand large ready-made garments in large and medium-sized cities such as Guangzhou, Wuhan, Hangzhou and Zhengzhou.

In recent years, the company has strengthened cooperation with the famous brand clothing in the industry, and has established a strategic partnership with the four brands of Semir, YISHION, the trend frontline and Sanford department store.

TIWLLTANG

With the hidden Oriental philosophy and pluralistic contemporary consciousness as the axis, it extends outward, the contradictory and uncertain emotional connection of myth, and reshaping the brand's restrained and abstract design form.

TIWLLTAN, as a designer's original men's wear brand, has a unique style and a strong personality.

Designer Tang Wei described TIWLLTAN as an experimental project of dialogue with the future Orientalism. He indulged in progressive emotional design and random marginal art in subversive philosophical speculation, and used it as the foundation of the brand.

TIWLLTANG has brought a lot of men's clothing in this men's Wear Exhibition.

TIWLLTANG men's wear is dominated by black and white silver. The lemon yellow pattern and inner lap are strongly contrasted with the black and white main colors.

The mysterious oriental color is highlighted from the selection of fabric and the creation of details. The hood of the yarn is cut into a striped coat, each set.

They broke through introverted rules and routines.

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On the first day, more than four thousand spectators were admitted, and the hot weather could not stop people's enthusiasm for original brand clothes.

The original men's fashion in Hangzhou is still one of you!

The wonderful thing is continuing. The strength of China's original men's wear brand is endless. We have reason to believe that China's original men's clothing will develop better in the future.