Hong Ni: Big Data Driven Aseptic Underwear Personalized Customization

Open "hang Ni underwear" mobile phone APP or WeChat mall, enter height, weight, age and key parts of the data, you can single click order personalized tailored to fit your body.

5 seconds to generate personal portrait, 4 hours of production and warehousing, 24 hours to reach consumers, the whole process of production can be traceable.

Not only that, the customer can also design independently and become his own designer.

Recently, the reporter walked into one of the first batch of 5 intelligent pformation pilot enterprises in the area -- the red Ni group dress limited company, uncovers the "Internet +" new form the big data driven aseptic underwear manufacture secret.

Internet + smart factory, the first large-scale customized manufacturing of underwear

The standardized products from "one mold" are customized to personalize products according to the needs of consumers; from the fear of infection of bacteria to underwear during the production, storage, pportation and trading process, the problem of first washing and wearing after the end of the sterile underwear is concluded; from the upstream production chain to the downstream sales channel, to the same time, data linkage, on-demand ordering, intelligent research and development, intelligent production, warehousing and distribution seamless connection.

Under the strategic opportunity of "made in China 2025" and "Internet +", how can Hong Ni implement the integration development of manufacturing and the Internet, and promote the pformation of traditional manufacturing industry to the high-end value chain?

In April 2017, under the impetus of the Regional Internet industry development office, we made 20 years' large-scale production of underwear, and signed a contract with Qingdao cool special intelligent Co., Ltd. to create a customized mode of cool C2M (customer to factory), develop an intelligent platform system, and create a large-scale customized customized underwear.

"Intelligent R & D platform links the aseptic workshop intelligent intelligence manufacturing, from the order to the consumer receiving the fastest need 24 hours, truly realized the rapid customization of intermediation."

Chen Jiang, general manager of the group, said that realizing the real-time connection between consumers and industrial chains is a key step in intelligent pformation.

The consumer only generates the "identity card" for the order data, and produces credit cards before each process.

"Traditional production enterprises have always played the role of porters, and raw materials, labor and expenses have constantly shared profits among enterprises. Channels, efficiency and networks have continuously affected the share of the line."

Chen Jiang introduced that the intelligent single platform has realized the individuation and flexibility of customer demand. "It has already revitalized the capital and liberated the manpower.

It can also reasonably configure the order production according to its own business channels and customer resources needs, and truly achieve multiple batches, small batch, flexible, personalized, single piece flow.

Internet + marine ecological industry chain, seaweed fiber technology for clothing industry

In October 2017,

The intelligent pformation of "data driven aseptic underwear customization" has been completed. The new product development cycle has been shortened from 3-6 months of the batch production R & D cycle to 1 months, and the delivery period of the customized orders has been reduced to less than 3 hours, and the sales profit margin has increased from 30% to 45%.

"Although the production volume is increasing every day, our work is much easier. Before working overtime, we can earn more than five thousand yuan, and now we can earn seven thousand or eight thousand yuan without overtime work."

For the change of enterprises, Wang Xiaoli has worked for 4 years in Hong Ni.

And the innovation of Hong Ni is not only reflected in the production and operation mode, but also takes the lead in the development and application of new fabrics in the whole country and even in the world.

In June 2016, Qiingdao University and Hong Ni jointly launched school enterprise cooperation and jointly developed seaweed fibers.

"We are the first enterprise in the world to develop and apply alginate fiber in the field of clothing, and the only enterprise in the world that produces underwear with seaweed fiber."

Wu Jia, general manager of group research and development, not only that, but also realized the industrialization of alginate fiber technology in the garment industry, and led the formulation of the national industry standard for the application of alginate fiber in this industry.

"Internet + marine ecological industry chain" has become another dimension of the innovation and upgrading of Hong Ni.

"Seaweed fiber has the unique characteristics of antibacterial, bacteriostatic, moisturizing, skin protection, fire prevention and flame retardancy. The alginate fiber project is the 863 national key project."

Wu Jia said, at present, the first generation of products has been applied to underwear, socks and other civilian areas, and the second generation upgrading products are being developed.

Government support + tracking, Hong Ni experience injected new vitality into Jimo

Actor Jimmy Lin, pianist Lang Lang, NetEase Ding Lei, clipper world world yachting athletes...

They are all customers who are personalised by Hong Ni.

Today, through the mobile Internet link intelligent factory, Hong Ni has achieved the domestic and international market synchronization order, the annual sales volume reaches 4 million packages, has registered the consumer terminal data 40 million.

At present, orders have been made in the United States, Canada, Australia, Singapore, Japan and other countries, and will gradually expand the global market in the future.

"Before, Hong Ni faced with narrow sales channels, low production efficiency and inaccurate product positioning."

Shao Qi, deputy director of the Industrial Development Office of the District, introduced a government purchase service by employing the government to buy the expert team to diagnose and consult the enterprise, develop the pformation solution, build the path of "intelligent development" for the body, and give the whole track service and support from the aspects of capital, technology and talent.

Next, Hong Ni will launch the two phase plan, create templates, extract data and sum up experience through the first phase pformation, improve production efficiency, and gradually promote replication, do well in mode replication and talent reserve.

In the next 2-3 years, we will gradually realize the intelligent upgrading and pformation of the entire plant.

On the basis of 20 years of precipitation, Hong Ni overturned the original business model, relying on big data, integrating information flow, and innovating and upgrading process reengineering, "data driven aseptic underwear".

"Benchmarking landing.

The underwear industry "C2M" personalized customization mode not only brings economic and social benefits to the double promotion, but also provides a large number of small and medium enterprises with end-users and independent brands to set up a model of "Internet + Intelligent Manufacturing" power pformation and mode pformation, and has injected new kinetic energy into "dynamic Jimo".