China And Europe Join Hands To Inject New Momentum Into Keqiao'S Textile Industry.

At present, the textile industry in Keqiao has entered a period of deep pformation. It is accelerating the traditional textile industry to "green high end and world leading". It will make great efforts to cultivate new kinetic energy, excavate new space, expand new industries with dots, upgrade industry oriented, build innovation and entrepreneurship service platform, and strive to create fashionable Keqiao, so that textile city will usher in a new critical period of innovation and development.

In 2017, the second batch of 18 major investment projects were signed in Keqiao district.

It mainly focuses on strategic emerging industries, high-tech industries and other fields. It involves not only traditional industries such as business logistics, financial services, textiles, but also frontier industries such as intelligent manufacturing and construction industrialization.

As one of the investment projects, the "China Europe fashion dream factory" project aims to create effective cooperation between Chinese enterprises and European enterprises in talent, R & D, brand, information and market by creating an international platform for China EU fashion industry innovation alliance, and rapidly promoting resource sharing, complementary advantages and win-win cooperation between Chinese and European enterprises.

The new format and new mode are the main direction of the pformation and upgrading of Keqiao's textile industry.

As an important part of the development of China Textile City, the dream factory of China and Europe will play an irreplaceable role in the construction of fashion Keqiao.

Fashion carriers boost Keqiao's textile industry

It is understood that the total investment of China Europe fashion dream factory is about 300 million yuan, located in Keqiao textile building, invested by Italy Dai Luo center, and Zhejiang Tencel Fashion Management Co., Ltd.

Since its establishment in Keqiao in August last year, the work has been carried out smoothly, and the curtain rises in May this year. The 10 Italy brands are stationed in advance, bringing strong new creative power to Keqiao's fashion industry.

In Keqiao China Textile Building, the reporter saw a 2000 square meter creative "city fashionable living room", which combines European fashion, art, salon, coffee and so on. AGO STORE has been put into operation.

Wedding dress, dress, fashionable dress, high grade women's shoes.

The first batch of 10 brands in Italy showed different characteristics and creativity.

As the principal director of the China Europe dream factory, Huang Yanting, chairman of Zhejiang tenth Fashion Management Co., Ltd., said that the investment partners of China Europe DreamWorks are mainly aimed at European brands, designers and domestic traders. By 2020, 100 European enterprises will be introduced to effectively integrate Keqiao's fabric advantages with European brands and design advantages, so as to help Chinese enterprises improve their design capabilities and create their own brands.

At present, a project promotion and docking center has been established in Rome, Italy, to better serve and guide the fashion enterprises in Italy and Europe to enter the central European dream factory.

As a new market player, there is a goal to strive for. Huang Yanting is confident of the dream factory.

"Dream factory investment target is 100 brand enterprises, not ordinary workshops. What we need to do is to achieve the three first in China, that is, to reflect the new economic phenomena such as European brand, cultural and fashion elements, and create a new style of living room with product display, trading, experience, participation, online and offline interaction, and explore a new business mode that integrates industrial chain, cultural chain and innovation chain."

Huang Yanting said.

Huang Yanting said that in the next three years, the European and Chinese fashion dream factories will also join hands with the European Federation of garment enterprises, the Federation of Italy Federation of industry and commerce, the Federation of Italy garment enterprises and the Italy Laba Academy of Fine Arts and other industrial organizations and institutions, and to form a Sino European fashion industry innovation alliance, which is Italy's main body and European related countries. It will increase the interaction and interaction between China and Europe in terms of talents, information, brand, R & D, technology and market, and make Keqiao a "fashionable carrier of China".

Fashion carrier to promote zero distance integration between China and Europe

As an international project, the China Europe fashion dream factory project will effectively achieve zero distance between Chinese and European enterprises. This will not only help Keqiao enhance its fashion discourse power and international fashion status, but also affect the European fashion industry.

In an interview, reporters found that, as investors in the project, Italy's banks, Federation of industry and commerce, artists' associations, universities and other representatives were highly concerned and actively involved in the project.

It is reported that the Bank of Italy, as a more influential bank in the country, has 65 branches, spanning 13 provinces, and shows great appeal in all aspects of the operation of the DreamWorks project in China.

At the beginning of June, nearly 200 enterprises gathered in the Bank of the state of the capital of the state of the Republic of Al SAR, to further promote the project investment process.

Grossetti Gianfranco, vice president of the Bank of Keqiao, said that as a global textile distribution center, the industrial cluster is large and the industrial structure is complete. As Italy fashion enterprises want to take the road of internationalization, they need further integration with China, while the central European dream factory is the best carrier.

In the center of Italy, Milan has bred many hundred years of world first-line clothing brand.

"Italy's outstanding achievements in the field of fashion, thanks to its long history and cultural details, draws inspiration from the national culture, complies with the social development and changes in people's aesthetic taste, and combines the modern art with traditional crafts skillfully, which is the successful cooperation between designers and enterprises."

Altobelli Gabriele, chairman of the Italy National Artists Association.

Indeed, inheritance is particularly important for the development of fashion industry. The entry of Italy brand has made Chinese designers have a new understanding of European history and culture.

Fashion talent is the core driving force for the development of fashion industry.

Bracchi Luigi, the president of Italy La Ba academy, believes that Keqiao, as a "fabric kingdom", has a complete industrial chain and a large scale of production, but there is still a lot of room for material use and fabric and clothing design.

Bracchi Luigi said he was willing to promote the docking of fashion designers between Italy and Keqiao from a school perspective, and promote the overall quality of Keqiao fabric to achieve a new high, helping Keqiao's fashion industry take off.

"The international fashion industry upgrading base, the international fashion talent gathering platform, the international fashion brand building center, this is our final positioning for the central European dream factory. We hope that the growth and development of DreamWorks can add a lot of color to the fashion Keqiao construction. It will fundamentally promote the upgrading and pformation of the overall textile and garment fashion industry system in Keqiao, and set up a model and benchmarking for the pformation and upgrading of traditional enterprises in Zhejiang and even the whole country."

Huang Yanting said.

Italian style pulse spinning

At present, the first batch of 10 signing companies in the China Europe fashion dream factory have been formally settled in to provide strong new creative energy for the fashion industry in Keqiao.

As we all know, Italy is one of the most prosperous countries in developing the fashion industry. When Italy's design gene comes to Keqiao, the global fashion trend, it will surely collide with the amazing fashion spark.

In April 2008, the clothing enterprises founded by Carlo Casillo and Antonio Auricchio formally launched the Hanita brand, the flagship 100% Italy fashion boutique, representing the collection of Italian style and quality, which are sold in all high-end fashion shops in Italy.

At the same time, Hanita is also the best ambassador in Italy for making foreign products, and is also sold in Spain, Holland, Russia and Hongkong.

Alviero Martini S.p.A. was founded in Milan in 1991.

Since its birth, the company has featured a map for its decoration, and has introduced a series of unique bags, accessories and costumes. It has exclusive stores in Milan and Rome, Italy.

Alviero Martini 1A Classe is one of the leading accessories and clothing brands of the company, which embodies the romantic Italy customs.

Each product is a perfect combination of creativity, craftsmanship and avant-garde design.

In 1953, Giuseppe Scarpellini started his fashion career, and founded the Daritex Sportswear brand in 1983, exporting to the European market, while exploring new business opportunities in the Asian market.

Daritex Sportswear hopes to become a model of high quality clothing in the world, offer different styles of clothing to customers, and share the fashion style and clothing culture of Italy with the world.

The brand was founded in 1988 by Marilena Spiridigliozzi.

Today, Mariel has been sold to 10 countries and has been rooted in Dubai for several years. It is the leading role in the BRIDE SHOW fashion show.

The collection of Mariel inspired by the great history of Italy art today is the symbol of Italy made in the world.

Coloured drawing, embroidery and colorful dress are the expression of designer's soul.

The new Mariel "Vita" series, inspired by the theme of water and ecology, has created a set of plastic bottles and natural patterns entirely made of art.

I SARTI

The I SARTI fashion series is famous for its elegance and comfort, aiming at high quality customer groups.

Effective selection of fine material fabrics, fine and rigorous processing technology, combined with thirty years of experience, to lead the success of men's modern

And seeking perfect quality for the purpose of creating brand value.

The aesthetic and conciseness of clothing is a combination of ideas and techniques.

The selection of models, the selection of fabrics, the matching and matching of details, make it a fine work.

Precision and passion are the foundation of I SARTI fashion design. Each product is made with modern feeling and comfort, which is suitable for all kinds of occasions and situations.

The brand was founded in 1897 by Giovanni Ceccacci.

In the early twentieth Century, he collaborated with the tower watch manufacturer. Today, he can still see his tower watch in some Italy cities.

After that, he began producing his own brand of pocket watches.

During the 2015 Milan World Expo, a new series of mechanical watches, automatic watches and quartz watches of Ceccacci and Ceccacci 1897 brands were introduced.

All the watches of the brand are produced and inspected in Italy.

Each product is equipped with Italy manufacturing certification and is limited under the premise of quality assurance.

Graziella Bennati has more than 30 years of experience in the clothing and jewelry industry. Her signature 8kt gold creation is extremely unique in her works of the same kind.

Graziella masters inspired from the famous Irish lace, combining the characteristics of 18kt gold soft but not deformed, facing the women with dreams and luxury fashion enthusiasts, and create a highly artistic accessory.

100%Lino

100%Lino belongs to Mouse Fashion Project sas, Italy, and is a young and dynamic company.

The company continues to develop new styles of clothing and find new markets, and develops online sales and distribution channels with the latest technology.

The brand includes men's wear, women's wear and children's clothing to meet the fashion dress demand of most people.

Spina, a senior fashion designer, worked in the famous Italy sports brand FILA for more than 20 years, and later served FRED PERRY, GANT, HELMUT LANG, PRADA and other brands.

In his long fashion career, Mr. Spina has excellent professional knowledge and rich experience in sportswear and fashion, and is good at developing and producing all kinds of fashion products.

Big shot. "

LABORATORIO STILE ITALIANO

LABORATORIO STILE ITALIANO has more than 30 years of experience in luggage production, and is an outstanding representative of "Italy made".

Over the years, through in-depth understanding of traditional manufacturing technology, the studio has selected high-quality textiles.

And accessories, created a unique series of works, "Donna Ester", loved by consumers.

Most of the studio designers come from excellent professional colleges. They pform their inspiration into works by drawing sketches and designing models.

At the same time, in order to improve the accuracy of the prototype, designers have joined in the forefront of digital technology, so as to design products with higher quality and market potential.