Transformation And Upgrading Of The Market And Never Stop! Practice And Harvest Of Changshu Garment City Pformation And Upgrading

Changshou City is a famous textile and apparel industrial cluster in the country. It has 8 distinctive textile and garment industrial bases. Changshu cluster has a complete chain of textile and garment industry, and has gathered more than 5000 textile and garment enterprises such as Bosideng and Meng LAN. In 2017, the textile and garment industry completed 150 billion yuan in sales and 148 billion 900 million yuan in market pactions.

After more than thirty years of development, Changshu garment city has become famous throughout the country.

The leading textile and garment market cluster; Changshu Garment City, with its unique industrial base and location advantages, leads the national textile and garment market.

Recently, Changshu Garment City won the highest award "circulation Award" in the first China Textile and apparel circulation awards, which once again highlighted its leading position in the textile and clothing circulation field in China.

With the development of national economy and society into a new era of high quality development, Changshu

The city has also entered the crucial stage of pformation and upgrading of new and old energy.

From the internal conditions, the overall lack of national brand, professional management team, high-level marketing personnel and high-end designer resources of Changshu garment city directly led to the fact that Changshu garment city was hard to form the overall atmosphere of paying attention to the design grade and brand marketing. The thinking of "volume" is still deep-rooted. From the external environment, the impact of e-commerce on physical sales in recent years, the increasingly fierce competition in the textile and garment market, the influence and diversion of Changshu clothing city's merchants and consumers resources, and the flat traffic also constantly squeezed the radiating radius of Changshu commodities.

2016 Changshu garment city officially approved

The pilot mode of purchasing trade has officially launched the Jiangsu (Changshu) - Central Asian market procurement special train, and the new mode of foreign trade has become the new growth point of Changshu Garment City, ushered in the historical opportunity of "one belt and one road". Changshu garment city has seized new opportunities, highlighted new bright spots, promoted new dynamic energy, and entered a new journey of pformation, upgrading, innovation and development.

Four wheel drive pformation and upgrading of new engines

Building characteristic monomer Market

In the process of pformation and upgrading of Changshu Garment City, we should focus on strengthening the differentiated operation of the monomer market, and strive to promote the pformation and upgrading of the excellent single market, and encourage the establishment of a benchmark for the pformation and upgrading of the monomer market.

In 2017, Changshu garment city focused on building three thematic markets.

NSS new trade women's clothing city highlights four characteristics of fashion, quality, originality and brand. In cooperation with ALI 1688, we need to accelerate the compilation of the digital market operation plan, achieve online and offline communication and data drainage, and create an upgraded version of Changshu's foreign trade commodity distribution center.

The New Oriental menswear city takes Changshu original men's clothing as the theme, realizes networking, digitalization and intelligent operation, and strengthens the pformation and upgrading of the fashion trend of local men's clothing enterprises.

Men's clothing on the first floor aims to carry out investment promotion on the basis of "first-class supply, original design and brand integration", and strives to create a fashionable fashion men's wear market in fashion city, leading the pformation of men's wear.

Changshu Garment City focuses on supporting the excellent single market and innovating mode.

Actively support Changshu Tianhong clothing city to strengthen the factory direct shop mode, establish a brand service system, enlarge the driving effect of brand incubation base; support the Changshu white horse market to establish the ODM garment orders trading center, plan 20 thousand square meters shops to actively undertake Beijing men's clothing, improve the promotion of OEM mode; support the foreign trade village to inherit the originality, fashion, quality and brand concept, and quickly pform the new format and new mode of Internet innovation into productivity, providing excellent entrepreneurial platform for young entrepreneurs.

Changshu garment city has fully seized the opportunity and adopted a series of practical actions worthy of reference since it was approved by the pilot unit of the market purchasing trade mode in 2016, and achieved good results.

In September 2016, since the Changshu clothing city approved the mode of market purchase trade, it has actively improved three major service systems.

First, the comprehensive supervision system has been perfected. As of the end of November 2017, the total market purchase trade amounted to 9287 votes, exported 1 billion 172 million US dollars, contributed more than 9% to the export growth of the whole city, and textile and garment commodities accounted for more than 90% of the total export volume in Changshu and surrounding areas.

The two is to improve the foreign trade service system, to build a market procurement area, to invest in dozens of foreign trade enterprises and foreign trade comprehensive service institutions, expand the foreign trade service function, formulate foreign trade investment brochures, purchase knowledge quiz manuals and publicity materials, organize various types of foreign trade training, such as market procurement, business preaching and so on, make the first edition of "list of foreign trade commodity demand" and "list of market suppliers", and draw up the overseas marketing and marketing plan for each specialized market and foreign trade merchant of garment city.

The three is to improve the trade promotion system, link up the four major investment promotion systems in the city, carry out investment promotion activities in Yiwu and Guangzhou foreign buyers' gathering areas, start the operation of the Yiwu Exhibition Hall's living room, organize large scale groups to participate in the exhibitions at home and abroad, such as the Canton Fair, China International Clothing and fashion fair, the Yibo fair and the Canadian international textile procurement exhibition, expand the international popularity of Changshu's clothing city, introduce the professional intermediaries such as Yi run, and normalize the cross border trade docking; and introduce the Silk Road third party company to specialize in customs clearance service.

In view of the overseas customers' purchasing characteristics, they cooperate with the professional media promotion companies to operate the overseas marketing website and Facebook accounts of the clothing city, and analyze the passenger flow accurately by using the cloud platform big data. Since the trial operation in September 28, 2017, more than 5 million people have visited the website, and the Facebook account has more than 30 thousand fans and nearly 1000 enquiry information, which greatly improves the efficiency of overseas promotion.

Perfecting public service platform

In 2017, Changshu garment city completed the readjustment and improvement of the public service platform system. The platform's popularity was wider, its service was more professional and its functions were more landing. The public service platform completed an important pformation from comprehensive construction to positive implementation.

Changshu garment city has accelerated the pace of construction of the modern producer service agglomeration area, and has improved the quality and efficiency of the built platform.

In 2017, 2017 key activities such as the eighteenth Jiangnan international fashion week and the eighteenth China Jiangsu (Changshu) clothing and apparel fair press conference, hundred group purchase Festival and foreign trade spring procurement meeting were successfully held. The Changshu menswear index center revised the calculation system of the men's wear index export chain and the year-on-year index, published the professional report of the 2017 men's wear industry development report and the China Men's wear index quarterly, and effectively improved the ability of the index service business.

Changshu apparel online works around the core direction of "Tools + services", providing small tools, technology development and operation and maintenance services for the professional market and business information. Changshu apparel online participates in the procurement activities of hundreds of thousands of people online, achieving online registration from the activities, signing in and returning to statistics, and receiving nearly 2000 buyers' praise.

China Men's wear design and trading center will set up Showroom in Shenzhen and Guangzhou, and will produce the trend album for famous enterprises such as Changshu Bo fan Textile Co., Ltd. and Jiangsu Mun Shan Garments Co., Ltd.

There are 137 enterprises and merchants in Changshu textile inspection center, carrying out 550 batches of inspection and testing, and instructing merchants to guide labels correctly and improve the professional knowledge level of clothing.

In 2017, the Changshu garment city and the China Textile Federation circulation branch jointly launched a research project to explore the thinking and path of building the smart market for the professional market, and actively create a new benchmark for China's textile and clothing market.

Changshu garment city is trying to build a smart shopping mall. With the help of modern information technology, Internet thinking and technology software, software platform, platform intelligence, etc., it will digitally integrate and pform specialized market venues, places, scenes and upstream and downstream. Through core business in line, data, integration and intellectualization, we will create a precision marketing supply chain and a fashion quick reaction chain, realize the network collaboration and intelligent decision of the industrial chain, and build a new professional market for wisdom and efficient operation management system.

On the other hand, the monomer Market in Changshu's clothing city is also exploring the information technology and the new mode from point to point.

NSS new trade women's clothing city is promoting the regular payment made by the public service platform of Changshu garment city. Based on the characteristics of the professional market, the mobile payment + intelligent marketing platform for the Changshu garment city is customized to develop and operate. It strives to unlock all online payment methods with two-dimensional code, and provides a safe and convenient mobile payment tool for the market. Through member management, card selling and integral exchange, it helps merchants achieve precise marketing and intelligent marketing.

NSS nearly 200 merchants in new trade dress city have become regular payment partners, distributing coupons and receipts through regular payments.

New positioning of characteristic label writing Market

In today's increasingly fierce homogenization competition, textile and garment market in the process of pformation and upgrading continue to pursue distinctive labels.

In China, there are a large number of production oriented professional markets with the background of industrial clusters. They have both professional market functions and distinctive characteristics, and are branded with distinct industrial clusters. They are specialized markets with special combination of clusters and markets in China. Changshu garment city is the representative of such markets.

As an intermediate link between the cluster and the market, the Changshu Garment City Management Committee shoulders the multiple mission of serving the small and medium micro enterprises, the service monomer market, the service purchasers, and the service consumers. Its pformation and upgrading exploration has more universal significance and exemplary role.

Serving "new" small and medium sized enterprises

Changshu garment city takes the lead in implementing the new positioning and new mode of "Changshu clothing city + small and medium-sized micro enterprises".

In recent years, the small and micro enterprises in Changshu market cluster are changing. They are no longer confined to the backward technology, low productivity family workshop, and more young entrepreneurs who are full of innovative consciousness and technological vitality are constantly emerging. Changshu's new foreign trade women's wear city has gathered a large number of young entrepreneurs, and has put forward new requirements for the professional market.

To better guide and serve these "new" small and medium-sized enterprises, we must have the support of resources, creativity and matching.

In recent years, Changshu garment city has focused on developing the creative economy, cultivating original design brands, and promoting the product design, research and development and technological innovation of garment enterprises.

"A design and operation team is connected to many factories such as production, processing, logistics and so on. If we design a garment with a sales volume of 500 thousand pieces, we will be able to feed 3 factories."

Wan Xiaojun, director of Changshu Garment City Management Committee, said.

In order to enhance the attractiveness of these new small and medium-sized enterprises, Changshu garment city has taken the pilot of market purchasing and trade as an opportunity to create a better foreign trade platform for business enterprises, actively promote business model innovation, promote multi brand collection shops, boutique buyer shops, factory outlet stores, experiential integrated entity stores, O2O mode and so on, and adopt a more flexible and innovative approach to modern consumption concepts.

According to the purchasing characteristics of overseas merchants, we cooperate with Star Valley technology professional media promotion company to operate the overseas website of garment city. We use cloud platform big data to accurately analyze the passenger flow, catch foreign information and improve the efficiency of overseas promotion.

We should actively expand the docking scope of cross-border e-commerce projects, and introduce platforms such as Amazon, Wish, Dunhuang network and Suzhou wok Jinzhong to create space to integrate the flexible design and production capabilities made by Changshu, enhance the resilience of enterprises and produce cost-effective products, so as to form a cluster of high-quality product resources.

Changshu clothing city is to enhance the competitiveness of Changshu's textile and garment industry and enhance the comprehensive competitiveness of Changshu's cluster by giving full play to the advantages of resource gathering and the cooperation of the cluster market.

Three party "hub" coordinated development

Changshu Garment City Management Committee and its related units are the managers of market clusters.

In order to promote the coordinated development of the three parties, such as market cluster management, monomer professional market and market merchants, Changshu garment city has carried out a series of reform and innovation in management philosophy and team building.

Wan Xiaojun believes that the key task of the market cluster management is to serve business people.

"Although the relationship between market management and business is relationship between management and management, today's professional market and business is an indivisible interest community."

Wan Xiaojun said.

The Management Committee of Changshu garment city actively promotes the management level and provides meticulous rear service for businesses in terms of operating hardware and software, approving registration and managing data.

Based on the convenience of the paction process between consumers and merchants, we can effectively and effectively use the software development.

Through the analysis and application of big data, we can provide help for business operators.

"This process can not be separated from the coordination and cooperation of the single market, and the single specialized market is the concrete implementer of the service merchants."

Wan Xiaojun introduced that Changshu Garment City professional market in recent years has provided diversified services for businesses in terms of business registration, financial management, brand building, sales channels, business data analysis and other aspects through the integration of high-quality merchants and supply channels. Experts from other aspects of business management have been hired for free training, which has greatly improved the comprehensive level of merchants and helps merchants better serve consumers.

"The positioning of market cluster managers should be the leading role, through the integration of existing resources, expand sales channels, and business partners win win."

Wan Xiaojun said.

Changshu garment city will make solid efforts to deepen reform related work in the next 3~5 years, encourage enterprises to strengthen the introduction and cultivation of key talents, continue to promote the pilot mode of market purchase trade, increase the amount of foreign trade export, expand the international popularity, and realize the pformation of Changshu's textile and garment industry from "wholesale volume" to "brand life", from "imitation imitation" to "design capital", and grasp the brand essence of product design.

Thinking about the future, Wan Xiaojun is full of passion: "Changshu in the future"

The city should focus on promoting the integration and development of general trade, cross-border electricity suppliers and market procurement, and turn the garment city into the most comprehensive and comprehensive trading platform for textile and garment trade with the most powerful domestic functions and management services.