The First Time, China Textile Federation Released The "Western China Manual Carpet Industry Research Report".

In June 3rd, a press conference sponsored by China Federation of Textile Industry Federation social responsibility office and China Household Textile Industry Association, hosted by China Tibetan carpet Association and supported by Good Weave International, was held successfully in Xining, Qinghai.

As the important supporting professional activities of the 2018 China (Qinghai) Tibetan carpet international exhibition, the press conference attracted extensive attention in the industry.

Vice president of China Textile Industry Federation, China home textiles

Yang Zhaohua, President of China Association of Tibetan blankets, Wang Jingping, chairman of China Association of Tibetan textiles, and chief researcher Liang Xiaohui of the China Textile Association attended the press conference.

China Tibetan carpet Association, Tibet Tibetan carpet Association, Xinjiang Handan carpet carpet industry association, and Shengyuan and Tibetan sheep member units attended the launching activities and shared and exchanged.

Vice president of China Textile Industry Federation

Yang Zhaohua, President of China Household Textile Industry Association

In his speech, Yang Zhaohua first outlined the operation of the carpet industry in 2017 with several sets of accurate figures.

Yang Zhaohua said that with the nineteen convening of the party as a symbol, China's textile industry is entering a new stage of high quality development. The image of labor-intensive traditional industries has increasingly changed into "innovation driven technology industry, responsibility oriented green industry and culture led fashion industry". "Technology, fashion and green" are becoming the trend of the industry.

The carpet industry, as a traditional industry, is facing more and more fierce competition under the background of global economic cooperation and regional economic and cultural exchanges under the "one belt and one road" initiative. The market forces enterprises to pform efficiency from efficiency to efficiency, and industrial pformation and upgrading. It needs to increase investment in science and technology, promote cross-border integration and technological innovation, and use Internet thinking, cloud computing, big data and Internet of things to achieve the goal of opening up the whole industrial chain. Carpet enterprises must integrate with intelligent equipment, high-tech materials and cultural arts to accelerate the formation of a large pattern of coordinated development of production and industry.

The first task of carpet enterprises is to create effective demand for modern consumers, change the development idea of traditional product supply and decide the demand, stimulate the new consumption demand through the modern interpretation of traditional culture and technology, and integrate production and sales through changing marketing methods.

The core of brand building is culture. Carpet enterprises should start from the study of consumers' lifestyles, constantly prompt the quality and cultural connotations of products, form sustainable competitiveness and enhance international competitive advantages.

Yang Zhaohua also pointed out that the brand building of China's carpet industry is a "short board" and a "pain spot" for the development of the industry. No famous brand has lost the right to speak in the international market competition, and can not dominate the pricing power of the products. It has further squeezed the profit margins of the industry under the pressure of the rising production factors such as labor and raw materials.

In addition, the pressure of environmental protection policies and regulations also requires enterprises to pay more attention to the construction of social responsibility, conscientiously fulfill the corporate social responsibility construction, and promote the sustainable and healthy development of enterprises.

CSC9000T, as the social responsibility management system of China's textile industry, has been promoting self-discipline and strengthening corporate social responsibility management strategy for more than 10 years since its introduction.

Order, build a fair and effective industrial chain, and enhance the competitiveness of enterprises and industries has played a huge role.

Wang Jingping, President of China Tibetan carpet Association

Wang Jingping, President of the Tibetan carpet Association of China, introduced the development of the carpet industry in Qinghai, and affirmed the value of the report on the production, market status and social impact of Western China's hand-made carpet industry for the development of manual carpet enterprises in the central and western regions.

The manual carpet industry in the central and western regions should speed up cultural soft power, cultural creativity and cultural influence, enhance cultural consciousness, rebuild cultural self-confidence and carry forward the craftsman spirit.

Protecting and inheriting the traditional skills and crafts of hand-made carpets to promote sustainable development and the overall prosperity of the industry.

Zheng Jian, director of international project, China Textile Association

Zheng Jian, director of the international project of China Textile Association, explained and explained the problems and fabric challenges found in the survey.

The manual carpet industry has important social impact, and plays an important role in creating employment opportunities, absorbing idle labor force, and promoting accurate poverty alleviation in ethnic areas.

The development of hand-made carpet industry is also facing great challenges, mainly in the following aspects: labor costs: Employment preferences, wage increases; challenges of technological heritage; the impact of consumption concepts on the market; impact of woven carpet and imitation products; the impact of taxation; and the implementation of industry standards.

It is suggested that the manual carpet industry seize the opportunity of "double creation" to promote standardization of product production, strive to upgrade the industry and promote the revival of national culture.

Director of international business development, Scott Welker

GoodWeave International, Welker Scott Welker, also introduced in detail the international promotion and operation of hand-made carpets in China, and focused on the contribution of good weaving international to assist the carpet industry in improving its social responsibility and accountability.

Liang Xiaohui, chief researcher of China Textile Association

In order to carry out the nineteen spirit of the party and the socialist ideology with Chinese characteristics in the new era of Xi Jinping, Liang Xiaohui, the chief researcher of the responsibility Office of the China Textile Association, has promoted the deep integration of the handmade carpet industry into the "one area road" initiative.

"One belt and one road" is the road of economic and trade, and also the road of culture.

The joint construction of "one belt and one road" will bring new opportunities not only for economic and other aspects, but also for the related industries and cultural exchanges between China and the countries along the route.

Hand-made carpets, with exquisite traditional skills and exquisite products as the carrier, can effectively enhance the people's hearts and minds of China and the countries along the line, and build a cultural prosperity of "one belt and one road".

The new era of China's hand-made carpet industry needs to stand in the new era, new historical position and historical starting point, accurately grasp the characteristics of the new era, guide the work with the basic strategy of socialism with Chinese characteristics in the new era, strengthen cultural confidence, reshape the unique quality and cultural value of manual carpet products, enhance brand added value and cultural soft power.

Hand-made carpet products is a very unique category. It has a long history in China and is an important traditional export product.

Hand-made carpets are incomparable in technology and artistic inspiration to ordinary woven and chemical fiber carpets. They are of high value for use, collection and appreciation.

In order to understand the development status and the social impact of the hand-made carpet industry in Western China in recent years, the social responsibility Office of the China Textile Industry Federation launched a thematic survey. It went to the main producing areas of hand-made carpets in Henan, Gansu, Qinghai, Xinjiang, Tibet and Sichuan, and visited 23 representatives of carpet production enterprises. A large number of detailed data, pictures, images and other information and information were collected, and the production, market status and social impact of the Western hand carpet industry were studied and analyzed, and a professional research report was formed.

The experts of this conference carried out in-depth communication and detailed sharing with the key business issues and suggestions of the Research Report and the representatives of the business community and experts.

The report, through the investigation of the development of the hand-made carpet industry, and providing meaningful suggestions and strategies for the protection and promotion of traditional culture, will help to revitalize traditional skills. This can not only contribute greatly to the prosperity of our socialist culture, but also an important way to satisfy people's new expectations for a better life, and it is also an important measure to solve the unbalanced development of the industry.

The handmade carpet industry in the central and western regions should speed up the promotion of cultural soft power, cultural creativity and cultural influence, enhance cultural consciousness, rebuild cultural self-confidence, carry forward the craftsman spirit, protect and inherit traditional skills and crafts of manual carpets, and at the same time pay attention to create new demands, expand the new generation consumer groups, and promote sustainable development and the overall prosperity of the industry.