Shenzhen Underwear Leads The Whole Country, Pushing Overseas Strategy To Go Out.

Recently, the Shenzhen Underwear Industry Association announced at the fourth meeting of the Second Council: the association will take advantage of many years of platform operation advantages, take the lead in leading hundreds of underwear enterprises to dance the world, and officially launch the overseas promotion strategy. In July, it first landed on the east coast of the United States, Myrtle Beach, the third largest tourist resort city in the United States, and then began to fashion fashion in New York, London and other global fashion sanctuary.

Shenzhen underwear invades East Coast

Conquer the world with fashion

Recently, at the fourth meeting of the Second Council of Shenzhen underwear industry association held in Futian District, Zhang Fengwei, Secretary General of Shenzhen underwear industry association, announced that "the world of Shenzhen's underwear dancing and overseas promotion strategy" was officially opened, and the first landing on the east coast of the United States.

The association will lead hundreds of Underwear Companies and brands to hold the Shenzhen underwear industry promotion conference in July 17th (US time) at the Myrtle Beach International Expo Center, using the fashion show + static exhibition format, with brand promotion activities as the carrier, and integrating Chinese culture and underwear fashion into a comprehensive publicity and promotion in the United States.

At that time, the "Shenzhen underwear Exhibition Center" will also be launched at the same time.

Secretary General Zhang Fengwei said: "in recent years, the brand of Shenzhen is rising under the leading brands such as" Fang Li Fang "and" city beauty ". Its distinctive personality characteristics, fashionable design elements, and brand positioning conform to the consumers' brand positioning, which makes Shenzhen underwear brand have unprecedented tension and creativity.

In addition, Shenzhen's underwear manufacturing and processing industry chain, represented by Virginia, has gradually moved from the labor intensive industry mode to the intelligent manufacturing road.

Taking the above factors into consideration, as one of the nine traditional advantages industries in Shenzhen, and the only one of the first batch of regional brand demonstration zones in the national Ministry of industry and information industry, Shenzhen underwear industry has strong competitiveness at home and abroad. It has established the leading position of the "Shenzhen lingerie dance country", and also has the necessary conditions for the overseas promotion strategy of Shenzhen underwear. The association will also carry out the strategy of Shenzhen underwear overseas promotion, and lead the Shenzhen underwear fashion industry to integrate with the international fashion industry and dance the world.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, reports on the achievements of the association in the first half of 2018

The whole July will be the best time for Shenzhen underwear to show the charm of "fashion capital" to the world.

Secretary General Zhang Fengwei said that in order to further enhance the international market share of Shenzhen underwear and excellent accessories enterprises and realize the full integration of Shenzhen underwear industry chain and the international fashion industry, the association will organize Shenzhen high-quality underwear brand to participate in the "2018 American New York (Autumn) International Garment, garment accessories and Home Textiles Fair" on -25 July 23rd.

According to the introduction, the exhibition is the largest textile industry chain trade exhibition on the east coast of the United States, and the China Textile and clothing trade exhibition (New York) has successfully held the 18 session, helping many advantageous enterprises establish sales network in the United States and enter the mainstream market of the United States.

Then, the global third stop is the old European "fashion capital" - London.

Shenzhen underwear, together with Shenzhen watches and clocks, jewelry, glasses, design, smart wear and other industries, constitutes the grand layout of Shenzhen fashion capital, and strongly promotes Shenzhen fashion.

Shenzhen underwear plays an important role in the whole country and the world. Adhering to the brand, adhering to the quality, adhering to fashion and adhering to the design are the four characteristics of Shenzhen underwear brand. With the advance of intelligent intelligence, the underwear industry represented by Shenzhen has completed the magnificent pformation from processing to fashion and creative industry.

September 13-14, held in London, "the wind from the East: Shenzhen fashion, into London" Shenzhen fashion show will be held through a grand event (Shenzhen fashion show), three promotional sessions, three fashion releases, three docking activities, inviting hundreds of Chinese and British fashion industry representatives, fashion buyers, professional buyers, international media and other high-end personages, to show the Shenzhen fashion manufacturing in the design, fashion, creativity, technology and other aspects of the brilliant.

Ms. Zheng Bihao, executive director of the Shenzhen underwear industry association and executive director of an Li Fang Group, delivered a speech.

Zheng Bihao, chief executive officer of the Shenzhen underwear industry association and the Fang Li Fang Group, said: "the underwear industry in Shenzhen is leading the country, walking in the forefront of underwear fashion, promoting Shenzhen and even China fashion to the world, opening up the window of communication and integration with the world fashion. It is the cause that Shenzhen underwear industry association has been actively promoting.

As a leading enterprise in Shenzhen, an Li Fang Group will also actively contribute to the cause.

Shenzhen lingerie dance China

Let the world know Chinese fashion

At the meeting, Secretary General Zhang Fengwei said the association will work together with Shenzhen new City Guangming district to build China (Shenzhen) international fashion week.

As we all know, Guangming district is shouldering the strategic mission of building Shenzhen's economic growth pole in the new era. At present, Guangming has become the main battlefield of economic growth in the forefront of the city's economic growth.

Since its inception, Guangming district has proposed the goal of building industrial new towns, scientific new towns, beautiful new towns and happy new towns.

This time, the international fashion week is located in the bright area. It is not only the icing on the cake of Shenzhen fashion capital, but also brighter with the new business card of the fashionable new town. It also opens the bright skylight for the world fashion to understand Chinese fashion.

Underwear in Shenzhen

Zhang Fengwei, executive vice president and Secretary General of the association, proposed the work plan of the association in the second half of 2018.

At the same time, the association in Guangming District strategic layout of Shenzhen underwear headquarters building, the United Nations well-known.

Leading enterprises build Shenzhen underwear office headquarters and R & D base, planning a construction area of about 30000 square meters.

Headquarters building will actively explore new technologies, new materials and new technologies, and further promote the underwear industry to upgrade and upgrade to cultural and creative, wearable devices and intelligent equipment industries through the agglomeration effect and radiation and hatching. It will also contribute to the technological progress and brand of underwear industry in Shenzhen and even across the country.

The construction will provide strong support to form an important regional economic growth pole in Shenzhen.

Yang Qingyun, general manager of Shenzhen Shengzhou Jiuzhou Exhibition Co., Ltd. introduces the overall plan of SIUF2019 exhibition.

In addition, Yang Qingyun, Deputy Secretary General of the association, announced the activities and preparations for the 2019 Shenzhen underwear exhibition and China underwear culture week. This year will also continue to make the world know the main theme of Chinese fashion. It is also an important part of "Shenzhen underwear dancing world and overseas promotion strategy".

In addition to the annual industry event, the "Feng dance Huaxia 2018 underwear China line" will also be unveiled at the end of August. This time, 12 industries will be selected to innovate the leading enterprises and brands. In the form of the national tour exhibition, we will introduce the new trend, the future industry trend and the new sharp explosive products to the whole country.

Zhang Fengwei, secretary general, said: "the Phoenix Dance national tour of China is coming back in the form of new contents and forms of exhibition, combined with new technologies, new channels and new forms. With the progress of science and technology, the pace of industry change is changing rapidly. New ideas, new situations and new formats will be promoted to the whole country. Every corner of the industry is the responsibility of the association, so that the world can understand Chinese fashion and play an important role in Shenzhen's underwear and dance."

The members of the Council deliberated on the key items of the association in 2018.

The Council included representatives of the more than 80 governing units, such as Ann Li Fang, Virginia, urban beauty, Fuhua root, beauty heart, Zhong Ruirun and Wright Nice, Hong Jie underwear, Budi design, new feeling, Divina, Tong Xiang and Is Ira.

On the Council, the motion of three vice chairman units and six governing units was voted through.

At the meeting, the heads of many member enterprises spoke in succession, and put forward some pertinent opinions and suggestions for the association.

Many delegates said: "the overseas promotion strategy launched by the association is indeed an indispensable opportunity for Shenzhen enterprises to enter the international market. It is also an important opportunity to enhance the international reputation and influence of Shenzhen and China's underwear brands, to let the world know China and to realize" China's and the world's fashion culture export plan ".