Cloth Shoes Transformed Into "Cultural Concept Shoes"

In September 20th, it was never easy to be elegant. Cloth shoes In Yantai Rong Shun shoe industry With the development of the limited company, it has become a favorite product of high-end consumer groups and has become the favorite of high-end, business, leisure and fashion.

To enhance the core competitiveness of cloth shoes, consolidate the driving force of enterprise development. Rong Shun shoes has passed ISO9001 international quality system certification and ISO14001 environmental management system certification. In Guangzhou, Chengdu and Fujian, three R & D centers have been set up, more than 3000 of which have been independently researched and developed in the year, and the products have declared a number of national patents, and have successfully developed the high-end leisure technology of the footwear industry, achieving about 6000000 pairs of annual production capacity and two hundred million yuan of sales revenue. And led the Chinese leather and footwear industry research institute, the national footwear product supervision and inspection center to work out the national standard of "molded cloth shoes", which has been promulgated and implemented.

In traditional people's consciousness, the operation of cloth shoe enterprises is very primitive, but the footwear industry is an exception. Since last year, the brand development strategy has been implemented. Rong Shun shoes has established Hongkong Rong men International (China) Leisure Products Co., Ltd., Guangzhou Rong men shoes and Garments Co., Ltd., Beijing Rong Shunde shoes and Garments Co., Ltd., Yantai Rong men shoe Technology Service Co., Ltd. In addition, Li Xiaolu, a famous film and television star, was hired as the spokesman for the brand image of "Rong Shun". brand The planning organization has formed an alliance with various media advertisements such as CCTV to improve the popularity and reputation of the brand.

According to Han Jirong, chairman of the company, the cultural concept of Rong Shun footwear integrates the unique Oriental spirit and cultural connotation with traditional cloth shoes, creating a "cultural concept shoe" suitable for Chinese people. Rong Shun shoe industry is developing rapidly, and they are acutely aware that we must make full use of the industrial chain of branded footwear development, while developing cloth shoes at the same time, we will constantly explore clothing series products matching with shoes, meet the different needs of modern consumer groups, constantly introduce new ideas in leisure bags, leisure clothing, and so on, and let the brand of Rong Shun become a high-grade modern enjoyment of life.