How To Be A Smart Investor?

First, legitimacy.

The survey of the right nature of the project includes:

1, whether the project side has business registration, and whether the business registration of the project owner is within the validity period.

2, some of the project parties may be holding other people's licenses, so investors also need to distinguish whether the license of the project owner is owned by the project owner. If the project side provides information, it is necessary to pay attention to whether the name of the enterprise in the data and the business name and scope of operation of the business license are consistent. If the difference is not consistent, the project side needs to make a reasonable explanation.

When signing a contract, it is necessary to sign a legal person on the business license and affix a corporate seal on the business license.

For safety reasons, you can further inquire the local industry and commerce authorities.

3, according to the relevant regulations of the state on franchise chain, the project side must meet the conditions of "2+1" (2 direct shops, and operate for more than one year) before they can engage in foreign investment. This is a special policy adopted by the state to protect the interests of investors.

According to "science investment", a considerable number of projects that are actively joining in chain investment are not able to meet this requirement. This is in violation of the relevant provisions of the state, and investors must be vigilant.

Two. Trustworthiness

In view of the disastrous loss of some investors in the franchise chain, it is necessary to examine the credibility of the parties before considering the franchise.

The contents of the survey include:

1, whether the office address provided by the project is true and whether it is consistent with the address on the business license.

Not long ago, a few Hubei people rented a room in an office near Peking University, set up a business license, then played the banner and invested in the project. After a few months, they fled and fled.

Such events often happen frequently, so investors also need to examine the duration of the project's enterprises and how long they have been operating.

Generally speaking, the longer the duration of an enterprise's operation, the longer its history is, and the more reliable it is.

When necessary, we can inquire how long the rent period has been paid to the owner of the property and how long the rent will be paid. Until then, we can also inquire whether the project owner will pay the rent on time. From the size of the registered capital, we can also see its strength and the ability to bear the responsibility for breach of contract.

2, whether the project side has been running other enterprises, has conducted other projects investment, and how the result is.

At present, some swindlers are accustomed to shooting a gun for another place, and have formed a business mode. For example, the above Hubei swindlers, who have run several other projects before, are all public acts. They will leave behind clues. As long as investors are careful enough, it is easy to see flaws.

3, some project participants are willing to publicize the number of the franchisees in oral and advertising materials. This number is often very large, so as to increase the attractiveness of investors.

4, some projects often publicize their own awards, what "Platinum", "silver" and so on. These awards are often awarded by certain industry organizations, investment organizing committee and media, but according to "science investment", many of them are awarded prizes only if you give money, and the more money you give, the more the names of certificates will be bluffed.

This award presentation tablet is entirely a business and is not worth trusting.

Three, risk

In order to make sure that the project is profitable, investors must have a thorough investigation of the risk of the project.

The contents of the investigation include:

1. Inspect the feasibility of the project;

2, a survey of the project's forerunners.

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When you look at a franchise project, you can inspect the operation status of the franchisee. The object of investigation can be provided by the project side, but it is best for investors to choose their own.

The contents include store location, hourly customer flow, all day customer traffic, product popularity, business operators, employees, business proficiency, and estimate their cost and input output.

Then, as an investor, ask directly to the other side. Most of the time, if the other party is in poor condition, they will have emotions for the project side. Instead, they will introduce you to the real situation. If the business situation is very good, it may hide something from you, or introduce the situation is not true, so as to guard against competition. At this time, investors need to have good judgement.

Then we can compare the investigation with the introduction of the project, and we can basically draw a realistic judgement.

It should be noted that generally, the inspection of the sample shop of the project side is not reliable. When the investor conducts a survey of the poor franchised stores, it is necessary to find out why the other party is not in a good state of operation, sometimes it is the reason for the franchisee itself, or the lack of ability or the guidance of the project side. Investors generally like to listen to the side words of the franchisee, because the other party is similar to their own identity, so it is easy to share the same hatred with each other, so that they miss the good project.

However, if you feel that you really have no ability to distinguish, it is better to believe that it has no credibility. After all, for small and medium investors with insufficient risk tolerance, investment safety should be the first consideration.

3, understand whether there are disputes in terms of intellectual property rights (technology, trademark, etc.) and brand and whether they have full ownership.

4, understand the taboo of the project side, under what circumstances may be relieved from the franchise qualification, understand whether the taboo set by the project is reasonable or not. In the contract, we must clarify these details. If there is no such contents in the contract, we can add the contract to explain. If necessary, we should also clear the refund of the paid fee. If in any case, when the investor drops out, the project party must refund the deposit, which should be clearly written in the contract.

For those who require the franchisee to pay a certain period of time at a time, for example, a project manager who pays 2-3 years management fee and service charge, investors must be vigilant to prevent the other party from leaving money after collecting money, or to slip away when things do not go well.

In order to improve the safety of investment, investors can discuss with the project owner the method of installment payment, such as how much to learn, how much to pay for the technology, how much to pay for the equipment, and how much it costs to produce the qualified products.

Four, sustainability

For investors, it is difficult to choose a project correctly. Of course, they hope to be able to operate for a long time and bring benefits to them. For this reason, investors need to inspect the sustainability of the operation of the project team.

1, whether the operation of the project is standardized, including code of conduct and rules of association.

Code of conduct: whether there are unified internal and external signs; whether the operation process is standardized; whether the process flow is standardized, whether the service process is standardized, whether to provide uniform and standardized training for the franchisees, training items, time, training fees or fees.

Rules and regulations: whether the project side provides unified operation manuals, service manuals, management manuals, training manuals, whether the compilation of manuals is standardized, whether they are practical, whether they are easy to implement, and whether people do not make ambiguity; {page_break}

2, if distribution is needed, whether the distribution equipment is complete or advanced, whether there is a unified distribution center, how the quality of the distribution staff is, how to manage, whether the distribution center can respond to the requirements of the franchisee in time, whether the distribution of raw materials is often short, and whether the distribution price is reasonable and capricious.

Some of the projects have received very few franchise fees, and all the profit points are placed on the raw material distribution in the later stage. This is normal, but as investors invest more and more, they can no longer get away easily. When the project providers distribute the raw and auxiliary materials at random, they ask for more price, the price is higher and higher, and the pieces are becoming more and more harsh, so that the franchisees are blackmailed. This is very unusual.

Li Deyi, an investor in Beijing, made a mistake with the Sichuan fish head and started his own father Li.

But most investors do not have such luck as Li Deyi, nor do they have the strength of Li Deyi. Li Deyi used to rely on building materials to have strong savings.

If the small and medium-sized investors encounter such a situation, they have to admit their bad luck, so we should not prevent them from doing so.

Therefore, the distribution price should be clearly stated with the project side, and all possible situations and disposal methods, possible losses and claim conditions should be recorded in the contract.

Another is that the project side does not give you the distribution, you need to find raw materials easily, so for such a project must be vigilant.

This shows that the threshold of this project is very low, and the possibility of being imitated is very large.

In general, such projects lack the potential for sustainable development.

Five. Expansibility

Everyone wants the business to become bigger and bigger. If a project is done for 35 years, it can still be only seven or eight square meters of store. The income of several thousand yuan per month indicates that such a project lacks expansibility.

Expansibility comes from two aspects. First, whether the project side has the determination to make the cause bigger and whether it has long-term strategic planning.

From a low level, whether the project side can provide strong support for investors in market expansion.

Sixth, extensibility

When investigating the project side, we should not only focus on the character, character, experience, knowledge structure, enterprise resources and social resources of the project leader, but also focus on the team of the project team.

At various investment meetings, we can see that quite a lot of investment teams are pieced together by the team of the grass team. Tie ties with a red scarf. A pair of leather shoes does not rub for 3 years, and a suit of oil and water is twisted. Such a team can provide guarantee for your future investment projects. It is not hard to imagine.

The inspection of the team of the project team is to investigate the quality of the team members, experience, experience, past achievements, and word of mouth in the circle. The two is to investigate the complementarity of the team in character and profession, and the three is the stability of the team.

For some experienced investors, a reliable conclusion can be drawn by observing the project team's team members and making a surprise visit to the project side.

Generally speaking, the investigation of the project including the project side is a very meticulous thing, requiring investors to have good patience and enough sensitivity.

In order to invest in safety, it is worthwhile to give some such mental strength.