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Bosideng Men'S Positioning In High-End And Li Lang Compete For The Market.

2010/9/21 10:35:00 58

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According to Hong Kong media, the largest in the mainland.

Down garment enterprise

Bosideng looks at the high-end men's wear market. This year it will invest more than 300 million yuan (RMB. The same below) to add more than three hundred men's clothing shops. Bosideng will finish next Tuesday.

Spring men's wear

The order is expected to grow well, with a conservative estimate of two to 30%. Chief financial officer Mai Yun Quan revealed that in the first half of fiscal year 2011 (April to September), the growth of men's clothing sales in the same store was 20%.

In a media interview in Changshu, Jiangsu, Mai Yun Quan said that since last May, the brand of Bosideng menswear has been the first to increase ninety-nine stores during the year. The group plans to expand the men's clothing business from three hundred to three hundred and fifty stores a year starting from this year. Among them, the first tier cities are mainly self operated shops, and two or three line cities will develop franchised stores.

He continued that by the end of March this year, the group had nearly 800 retail outlets, forty of which were self operated stores, forty were department stores, one hundred were franchises, and the remaining six hundred and twenty shops were operated by eighteen distributors.

In April this year, Bosteng men's autumn and winter orders will record 290 million yuan, an annual increase of about 57%.

Bosideng

Men's clothing director general Gan Li Ming also revealed that the group's quarterly target will increase by 25 to 30%.

Gan Liming said that because the group's down clothing business is huge and the growth rate is continuous, so though it is committed to expanding the men's wear market, the overall business will not change much in the short term.

In 2010, Bosideng's men's business income recorded 410 million, accounting for 7% of the total, 9% of profits and 51% of gross profit margin.

Clothing industry analysts generally believe that the growth of the mainland down garment market has been saturated. Bosideng pformation and development of men's clothing is a good policy. Because Bosideng men's clothing is positioned in the high-end, the price ranges from two hundred or three hundred to tens of thousands. In the future, it will become a competitor with another commercial casual menswear (1234) in the mainland.

Goldman Sachs reported in September 15th that it still favors Bosideng operations and high interest rates. However, considering that the current price has reflected the potential double-digit growth of sales between 2011 and 2013, the rating will be reduced from "buying" to "neutral".