"Quanzhou Made" Children'S Shoes Brand &Nbsp; Create Industry Brand Image

According to the introduction, the Quanzhou children's shoes city plans to put into operation an area of 12000 square meters, a total of 448 units, each unit will be planning to have product exhibition area and negotiation area, the base will be built as a window for Quanzhou children's shoes industry to face the domestic market.

It has been revealed that Quanzhou children's shoes city has launched the investment promotion work in May this year. It is expected that the terminal of "wholesale + Display + retail" chain sales channel will be established in 8 prefecture level cities of the province next year. When the terminal is completed, it will set up a "wholesale franchise" window in the conditional provincial capital cities.

According to the unified planning of chain terminals, Quanzhou, the province and the whole country will mainly focus on "display + order", but the key points are different: Quanzhou Wanxiang shoes city base is based on the locality, which is the base and Exhibition base of Quanzhou shoe manufacturers. The "chain sales channel terminal" in the province lays stress on the provincial channel construction, focuses on expanding the market resources in the province, and establishes a strong zero and zero status; while the domestic "wholesale Affiliate" window, stands in the capital city of China, radiating the surrounding cities, and focuses on the development of wholesale franchise business.

It is understood that, after more than ten years of development, China's children's shoes gradually formed the three children's shoes industrial cluster base in Quanzhou, Wenzhou and Guangdong, while Quanzhou is the main position of children's sports shoes brand.

Judging from the current situation, China's children's shoes industry is in the stage of pition from disorderly market competition to brand management.

Nowadays, the three big bases are not only spelling out production, but also fighting the market. Whoever wins the market and terminal channels will take the lead in the market competition.

Therefore, Quanzhou children's shoes first choose the Fujian area to set up a wholesale display base, and take this as the center to radiate outward.

"For individual individuals who are fighting for themselves and investing in large enterprises, they must concentrate on the industrial resources of Quanzhou and form a strong" power of Quanzhou "to form a powerful force to intervene in the market competition, and give full play to the advantages of Quanzhou's industrial manufacturing base so that they can surpass Wenzhou and Guangdong.

Xie Jiasheng, President of Fujian footwear industry association of children's shoes, said.

"At present, the domestic professional children's shoes market is still in a blank. If children's shoes manufacturers can play a collective effect, their market appeal, influence and attractiveness to consumer groups far exceed that of a single enterprise. It is a good practice to promote the overall growth of the manufacturers in Quanzhou and create fame and reputation nationwide."

Fu Weijin, chairman of Fick's children's shoes, believes that at the same time, due to the localization of children's shoe market, the brand image of Quanzhou's children's shoes industry is more professional, and the overall image of the market is highly unified, which is more conducive to the promotion and dissemination of the market, forming a resource magnification effect.