China'S First Trustworthy Group Buying Alliance Is Set Up.

In September 20th, a high-level seminar called "2010 China online group buying industry" and the launching ceremony of "China integrity online group buying alliance" were held in Hangzhou.

As a new year.

As a major highlight of the summit, the conference sponsor China

At present, "online group buying" has quietly become a fashionable new mode of Internet consumption, but the rapid increase of complaints has followed.

Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, points out that online group buying belongs to the category of online shopping. It is also prone to have moral hazard of asymmetric information, just like online shopping. In addition, as the online group buying industry in China is still in a fast "grassy root", the integrity and service level of group buying websites are in good condition.

According to the www.goutuan.net Wang Qiheng CEO conference, the growth rate of group buying websites is very alarming now. The group buying enterprise that only buys the group buying navigation network every day has climbed from the previous several to the present dozens, and the group purchase network station registered on its platform has more than 1000.

With the continuous expansion of group buying websites, some small websites have quietly reduced the control of product quality and user services. Recently, many group buying websites have been unable to get goods after purchase, and even some group buying websites have taken the opportunity to cheat consumers' money, and are still spreading.

According to statistics, there are more than 50% of group buying websites that have negative complaints from bulk users.

To this end, the China Electronic Commerce Research Center initiated the establishment of the "China integrity online group buying alliance". The aim is to urge the group purchase website to strictly assess the links from commodity selection, user experience and after-sale services through the ethical and self-discipline strength of the "alliance" folk industry, so as to bring a healthy development environment to the emerging group buying market, so that consumers can be assured of substantial benefits.

Insiders pointed out that the biggest obstacle to the development of group buying websites is honesty and credit. Because of the recent complaints of group buying websites, businesses sold the disappearance of consumer coupons.

To avoid similar incidents, group buying websites should start with the choice of merchants.

And the establishment of the integrity alliance is expected to play an effective binding role in the group buying website.

To this end, experts said that group buying consumers should participate in the market survey before entering the group purchase. They should understand the commodity elements such as brand, origin, price and performance of the merchandise they want to buy, and have a clear idea of it.

Secondly, in order to ensure the safety of shopping, consumers choose the group buying to get preferential prices. At the same time, choosing a professional and reputable group buying website can increase the safety factor of online shopping, and the quality and after-sales service of group purchase products can also be guaranteed.

In the conference, China's first group buying industry report was released publicly: "China online group buying survey 2010".

According to the report, as of the end of August 2010, the number of online group buying enterprises in China has reached 1215.

At present, most group buying enterprises are concentrated in economically developed areas such as Beijing, Shanghai, Shenzhen, Guangzhou and Hangzhou.