VANCL Launched &Nbsp For The First Time In Campus Promotion.
Internet fast fashion brand
vancl
(VANCL) recently announced that in the beginning of the new school year in September, we will join hands with the famous fashion media, fashion.COSMO, to create a nationwide fashion promotion campaign called "fashion VANCL, dream zero distance", advocating the post-90s fashion concept: advocating true self expression.
This is another blockbuster brand promotion initiative in 2010 when the company invited Han Han and Wang Luodan to endorse and launch mass advertising.
According to the relevant person in charge of van GEE pin, in the three month long national campus promotion campaign, more than 2700 campus agents will be recruited to over 2000 people from all over the country, so as to open up the offline marketing channel of the campus market.
The company will also recruit 500 outstanding graduates in 2011 as a reserve talent.
In recent years, the sales of VANCL, which is expected to exceed 2 billion this year, and the 300% increase, has attracted widespread attention in advance in the layout of warehousing and logistics, product development, IT R & D and talent reserves.
After three months of low-key operation, V+, the website of van customer's products, will usher in an explosion and will speed up in the near future.
Advocacy
After 90
Fashion view: true self expression
There are 30 million college students in the country, and the demand for clothing, food and housing is very strong. The huge campus market has been widely concerned by many businessmen. In recent years, B2C enterprises have significantly increased their efforts to expand the market for students, which is regarded as a must for strategic development.
College students are highly educated and highly qualified people. The popularity and utilization rate of Internet are very high. The acceptance of new things is higher than that of other groups. The survival of network is a survival state of most college students. On the one hand, college students have certain pursuits for fashion tide, and on the other hand, purchasing power is restricted by price. The characteristics of fashion, parity, and speed of e-commerce enterprises fit with the demand of College Students' shopping and make it a natural force for the development of e-commerce industry.
In view of the university student market, Vic has recently launched canvas shoes, sweaters, T-Shirts, sportswear and so on, and has launched a campus preferential group buying campaign.
The theme of this campus promotion campaign is "fashion VANCL dream zero distance". According to the introduction, the company intends to advocate "post-90s fashion concept" among college students, that is, advocating true self expression.
Fan Ke Cheng believes that combining the characteristics of everyone, through the dress match of price, not vulgar and blind superstition, is a more healthy view of fashion.
Campus Channel Construction
And campus recruitment at the same time detonated
A few days ago, fan Kai Cheng announced that it would recruit more than 2700 campus agents in over 2000 universities across the country, responsible for distribution and publicity services of all customers in major universities, aiming at developing 300 billion yuan college students' consumption market.
According to the responsible person in charge of campus recruitment, more than one thousand people have signed up. The first batch of 700 officially recruited has been working in the near future.
It is learnt that the company will provide up to 16% promotional commissions for campus agents.
Campus agents do not have special business indicators, mainly through the way of commission to encourage campus agents to actively carry out various publicity on campus.
Fan Kai pin also announced plans for campus recruitment in 2011.
According to the introduction, campus recruitment will be officially launched in October, and there will be 500 campus recruitment posts in various fields such as technology development, logistics management, content editing, clothing design, etc.
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