Changshu Tianhong Garment City Strategic Cooperation Alliance Officially Unveiled

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Wu Xiaoping was one of the first businessmen to enter the Tianhong clothing city in Changshu, Jiangsu.

More than a year later, when I met Wu Xiaoping again, his business changed greatly.

Not only did his store expand from more than 20 square meters to 80 square meters now, the store area increased by nearly 4 times, but the brand of his agent, besides the previous two, now added a brand of Guangzhou's trousers, a Wuhan's trousers brand and a Hangzhou's trousers brand.

Before, there were only two shopping guides in the shop except Wu Xiaoping himself. Now, he has developed 5 salesmen, and has specially recruited two undergraduate graduates to take care of the storefront.

Wu Xiaoping told the author that more than 100 new customers have been added to his store this year.

These buyers were followed by the team of Tianhong Garment City, who came out of the lower reaches of Jiangsu's market. Just two days ago, a new customer just extracted 90 thousand yuan cash goods from him.

And he never had such an experience when he was running in the old market.

More than a year.

In Tianhong clothing city, there are quite a number of merchants like Wu Xiaoping.

The growth of businesses is the development and growth of the market.

In September 11th, with the theme of "win-win cooperation of clothing and the world", the summit meeting of the strategic alliance of Tianhong clothing city and the wholesale channel construction summit was held. The vice chairman of the Circulation Association of China Textile Industry Association, Qian Jin, the director of the textile and clothing weekly magazine, Pan Yunlai, general manager of Changshu Baima Market Management Co., Ltd., Zhang Fan, general manager of Hangzhou Sijiqing clothing group brand management company, Wang Xiandong, general manager of Changshu Tianhong clothing City Management Co., Ltd., and hundreds of buyers from Jiangsu, Anhui and other 50 provinces and municipalities, attended the summit. In addition, the exchange between Changshu rainbow merchants and local retailers, and women's wear market managers' exchange meetings were held at the same time. In order to further expand the sales channels of Tianhong clothing city, strengthen the links with major professional markets, and enhance the popularity and influence of Tianhong clothing city in Jiangsu's clothing market.

Improve service and deep ploughing channels

On the forum, Qian Jin said in his speech: "we have witnessed the whole process of Tianhong clothing city from planning orientation, construction to investment promotion and grand opening.

Therefore, today Tianhong clothing city can come to Jiangsu from all parts of the city's two tier city distribution channel and retail market leader, and it should be said that another important move is the construction of Tianhong clothing city service system.

At the same time, he put forward two requirements for the development direction of Tianhong clothing City: first, constantly improve the professional market service system.

From the actual needs of operators and purchasers, we should provide them with corresponding and effective services and do a good job in "public service platform".

The two is to strengthen the channel cooperation between the professional market and the upstream and downstream.

Channel cooperation is very important for the cultivation and growth of the professional market.

Whether it is a regional market or a national market, we should pay full attention to channel construction and continue to cultivate channels and maintain channels in the process of market development.

In addition, it can unite the two tier distribution channel resources of their respective regions, provide them with more direct and convenient information about price information, product information and other buyers concerned, and will form a stable purchasing group for the professional market and business operators. The purchasing group will cooperate more closely with the professional market and business operators, and it will be more valuable for the development of the professional market.

In addition, Zhang Fan, general manager of Shanghai White Horse Management Co., Ltd. and Mr. Wang Xian Dong, general manager of Sijiqing clothing group brand management company, Hangzhou, also shared with the participants the experience of their respective market channel management and construction.

Wang Xiandong disclosed that in the future Sijiqing will pform the existing brand output mode, and achieve the two outputs of the brand output and management mode, and according to the actual situation of the specific output market, suit the local conditions and match the most suitable brand.

Alliance and win-win cooperation

At this forum, the strategic alliance of Tianhong clothing city fair was established.

The first 58 member markets are mainly distributed in Jiangsu and Anhui. Most of these member markets are mainly women's clothing market.

As we all know, Changshu men's clothing has a strong influence throughout the country.

But Changshu women's clothing is still in the Chinese professional market, the impression of the outside world needs to be improved.

Tianhong clothing city, as the women's clothing market of Changshu clothing city business circle, has the responsibility of carrying forward the image of Changshu women's wear market and expanding the market share of Changshu women's clothing wholesale in Jiangsu and even the Yangtze River Delta.

To this end, the establishment of the strategic alliance of Tianhong clothing city has played a crucial role in enhancing the brand influence of Tianhong garment city and improving the image of Jiangsu women's clothing.

As Pan Yunlai, director of the Changshu Garment City Management Committee, said, "Tianhong clothing city" is the leading role to enhance the influence of the professional market of women's clothing in Jiangsu, so that men's dress can keep pace with each other and change the existing market structure of Changshu clothing city.

He Yufang, deputy general manager of Jiangsu Changzhou Tai Fu Wan Yiwu daily necessities wholesale market Co., Ltd., told reporters that Tianhong clothing city impressed him most with many brands, good management, low wholesale prices, good overall market environment and strong business strength, and these merchants were the general agents of Jiangsu and even East China, and he was very fortunate to form a strategic alliance with Tianhong clothing city.

He Yufang also expressed the hope that Tianhong clothing city can provide excellent commercial dress brands to their merchants and provide excellent wholesale prices.

We should cultivate their merchants, give them goods when necessary, and give our merchants some help, such as merchandising and sales skills training; for the merchants who come to Tianhong to produce goods, they will give the most preferential wholesale price, the best quality goods, and the goods can be adjusted and exchanged, so as to lower the inventory of the merchants. Secondly, in terms of cost settlement, it will be flexible and flexible to give some time.

At the same time, Lu Xia, general manager of Jinbao Garment City in Nanjing, Jiangsu, general manager of Jiangsu Times Square Business Management Co., Ltd., Zhou Jun, general manager of Jiangsu Yancheng Baima mall, Wang Hongbo, general manager of Zhongcheng Property Management Co., Ltd., Jiangsu Lianyungang Longhai pedestrian street, Wu Bin, etc., said that the strategic cooperation alliance of Tianhong clothing city fair has set up a good platform for all of us.

Brand gathering and development

At present, Tianhong clothing city has settled more than 3000 women's clothing brands of more than 800 merchants, and one or two layers of women's clothing operators have gathered together to operate. Many women's clothing agents have gathered together. The three or four floor brand women's show area has different styles, and a negative cowboy town has gathered many strength businesses.

According to Xu Weimin, the 5 tier of Tianhong garment city will be formally met with buyers in March next year. This layer will focus on the brand agents and the general agents of the brand, mainly the wholesale of brand women's clothing and the development of agent franchisees.

So far, all floors of Tianhong clothing city are fully open.

At the same time, Xu Weimin also said that Tianhong clothing city is a new market, so many aspects need to be improved.

Since its opening, Tianhong garment city has been committed to introducing high-quality clothing brands in Guangdong, Hangzhou, Shanghai and Wuhan to the market, constantly improving the number and quality of the brand, and building the territory of the fashion circulation in China, aiming to become the first city in Jiangsu women's clothing.

While introducing the brand, Tianhong clothing city also attaches importance to the docking with downstream buyers, and constantly deepened the market in all parts of Jiangsu, and has carried out exchanges and docking. It has won the trust and love of the buyers and hopes that these buyers will create a broader market space with Tianhong clothing city in the future.