Sweden Pinewood Attacked &Nbsp, &Nbsp In Mainland China; Held A Brand Press Conference.

At the meeting, the leaders of Pinewood group, together with the Group employees and partners, put together the growth tree of the Pinewood brand (Pinewood Sinicization as Lv Songlin), expressing the beautiful vision that Pinewood will thrive and flourish in the Chinese market.

It is understood that Pinewood is the founder of Rainer Russel founded in 1997 in Sweden sports leisure brand, after years of operation and dissemination, has now enjoyed a high reputation in Sweden and Nordic, and set up a professional, comfortable and practical corporate image, highly respected by outdoor enthusiasts. At the beginning of brand building, Pinewood focused on outdoor equipment and hunting equipment, and developed outdoor leisure products suitable for everyday wear under the concept of outdoor equipment and hunting equipment.

"Comfort" is not only the business philosophy of Pinewood, but also the core objective of Pinewood's commitment to market users.

For a long time, Pinewood brand is committed to providing outdoor enthusiasts with high quality outdoor products with functional and comfortable features, so that users can fully enjoy the pleasures brought by outdoor life. Over the years, the Pinewood brand has been developing its own professional fabrics, providing more comfortable, soft and warm effects for wearers. It is also associated with DuPont, 3M and other well-known textile suppliers to try to provide more functional products for outdoor enthusiasts.

The conference opened the door for the Pinewood brand to enter the Chinese market. In order to adapt to the Chinese market, Pinewood not only made a comprehensive adjustment to its listed product lines, but also retained a full range of outdoor products and outdoor leisure products, and first brought professional outdoor Rainwear and other outdoor protective products to the Chinese market. In addition to ensuring the integrity of product categories, Pinewood also strives to tailor the design of products to enter the Chinese market, so as to ensure that the Chinese consumers are of different shapes and styles.

In order to uphold the integrity of the Swedish outdoor lineage and ensure the integrity of the brand product line, Pinewood has introduced a small number of hunting equipment into the Chinese market at the same time, making the finishing touch of Pinewood China product line. Hunting equipment, as a complementary product of outdoor equipment, is also adhering to the strategy of professional and practical, high quality and low price to fully cater for the needs of China's consumer market. In addition, the outdoor leisure product line carries out the core values of brand comfort as the first choice, and combines the practical first design principles with high quality fabric and fashion elements, and combines professional functions. At the same time, the beauty of the products is increased. {page_break}

The outdoor series (outdoor products + hunting products) and urban leisure products displayed in this conference have set the core idea and goal pursued by Pinewood brand for many years. The rich style and style show Pinewood's design style of wearing comfortable from many angles. While greatly increasing the attraction of outdoor brands, Pinewood clothing has become a common hobby and rational choice shared by outdoor enthusiasts: having a comfortable and perfect outdoor clothing and equipment will make outdoor lovers' natural journey perfect.

At present, Pinewood is a famous outdoor brand in Scandinavia Sweden. Its sales area has not only covered the Swedish territory, but also opened up to Germany, Finland, Denmark, Norway, Russia, Britain, Italy, Poland, Czech, Switzerland, Austria, Hungary, allAnd, France, Greece, Bosnia, Slovenia, Latvia and other places. In order to open up the Chinese market, Pinewood has set up a China head office in Beijing and has set up an office in Shanghai to better manage and support sales outlets all over the country.