Zhejiang Tian Hao ABC Children's Shoes Brand Introduction

Zhejiang Tian Hao Children's products Co., Ltd. is a comprehensive development, production and sale of ABC children's sports shoes. leather shoes Clothing, hosiery, socks and other children's products as the main business of large children's products business, the company is headquartered in Wenxi Zhejiang, Tian Hao people will "help Chinese children grow up healthily" as the mission of the enterprise, committed to the ABC love culture to each consumer.

In order to better develop ABC brand business, the company has set up in Wenzhou, Jinjiang and other places. Children's shoes The R & D production base has set up a children's clothing research and development base in Shanghai, Guangzhou and Suzhou. Through integrating the advantages of various regions, enriching the ABC brand product system, bringing together regional product advantages including Wenzhou's leather shoes, Jinjiang's sports shoes, Suzhou and Guangdong's children's clothing, and so on, we work together to create the ABC "China children's products first brand".

At present, Zhejiang Tian Hao children's products Co., Ltd. is owned by Jinjiang Dingli Shoes Co., Ltd., Shanghai Ming Hao Clothing Co., Ltd. and Zhejiang Qingtian Huahua Shijia Shoes Co., Ltd. In addition, the company has set up 28 sales branches in mainland China, and has nearly 2000 ABC children's sales outlets all over the country.

ABC children's products, with excellent brand reputation, good corporate reputation and stable market share, are among the top brands in China's children's products industry.

ABC brand development history of children's shoes

The ABC brand was officially established in Taiwan in the 80s of last century, and entered the mainland in 90 years. In a short span of several years, it quickly became a new consumer of large and medium-sized cities in China. After entering the new era, the company has keen insight into the market and invested heavily in the establishment of production bases in Wenzhou and Jinjiang. It has maintained the rapid development of 100-200% every year, creating a new chapter in the development of Chinese children's brands.

Brand definition

ABC is a brand of healthy children with "taste, fashion and inspiring". Children's childhood is pure, happy, positive, confident and healthy. In the new century full of endless changes and colorful, we can feel more love or enjoy ourselves and enjoy the happiness and progress brought by parents' progress and growth in the new learning era. ABC brand advocates a new aesthetic attitude of children's life, which is "feeling childish and experiencing growth".

brand positioning

Taste, fashion, Li Zhi

Market positioning: urban and urban markets, high-end consumption.

Target group positioning: 3-13 year old pursuit of fashion, taste, progress of children.