Children's Clothing Fell To A Low Level -- In June, The Number Of Shopping Malls In Beijing Dropped By As Much As 40%.

　 June, Shunyi Guotai business Retail sales of children's clothing decreased slightly, the average daily retail sales fell 7.43 percentage points, and the average daily retail sales decreased slightly by 1.97%. Despite the decline in retail sales, there are 21 billion yuan in Beijing. Market In Shunyi, Guotai commercial building still won two ranking retail sales and retail sales.

Compared with the same period last year, Shunyi Guotai commercial building retail The volume grew by 101.33% compared to the same period last year, and the retail sales increased by 98.61% compared to the same period last year. In the 21 billion yuan shopping malls, the growth rate of the shopping malls increased year by year.

According to the retail sales data of children's clothing in 21 billion yuan shopping malls in Beijing, the retail sales of children's clothing dropped in June, the daily retail sales of 21 billion yuan shopping centers decreased by 40.54%, the total retail sales amounted to 16 million 400 thousand yuan, the average daily retail sales fell 31.94%, and the total retail sales volume was 150 thousand (sets).

In the 21 billion yuan shopping malls, 18 of the retail sales declined, of which 14 shopping malls retail sales fell by more than 40%, accounting for 77.8% of the decline in the number of shopping malls.

Shunyi Guotai commercial building, Cui Wei building, and sate shopping center ranked the top 3 in retail sales. The top runner of the brand category retail sales is the water boy, Adidas and Nike.

Solution number

June retail sales of children's wear increased year by year, Changping's new century shopping mall ranked first year-on-year increase.

In June, the children's clothing market in Beijing showed 3 retail characteristics. First, retail sales and retail sales decreased; two, retail sales were better than the same period last year; three, 3 stores grew against the trend.

From the retail sales statistics of 21 billion shopping malls in Beijing, the overall retail sales were weaker than in May, the average retail sales of 21 shopping malls decreased by 40.54%, the total retail sales amounted to 16 million 400 thousand yuan, the average daily retail sales decreased by 31.94%, and the total retail sales volume was 150 thousand (sets).

In the 21 billion yuan shopping malls, the average retail sales and retail sales of 18 shopping malls also declined, and the decline was more obvious. Statistics show that 14 of the 18 retail sales declined by more than 40%, while the average daily retail sales of the urban and rural trade centers decreased by 60.49%, the first decline in the shopping malls, and the average daily retail sales of the department stores decreased by 71.09%, the highest drop in retail sales.

In June, many retail sales dropped to the lowest level in the first 6 months of the year, such as Cui Wei building, Seth shopping center, urban and rural trade center, contemporary shopping mall, Changan shopping center, and Shuang an shopping mall. The retail sales dropped to the lowest level in the first 6 months of this year. The shopping malls were urban and rural trade center, Cui Wei building and Gan Jia Kou building.

The total retail sales of children's clothing in 21 billion yuan shopping malls increased by 30.46% compared with the same period last year. In the 6 major categories of clothing, such as women's wear, men's suits, men's shirts, leather clothing, children's wear and women's shoes, the total retail sales increased by 30.46%. The total retail sales of children's clothing increased by 37.33% compared with the same period last year.

In the 21 billion yuan shopping malls, retail sales increased by 17 over the previous year, accounting for 80.95% of the total shopping malls, while the urban and rural trade centers and Changan shopping malls decreased in proportion.

In June, in addition to the decline of 18 shopping malls, there were 3 shopping malls showing a trend of upward trend. These 3 shopping arcade were blue island mansion, Shunyi Xidan shopping mall and Changping new century mall.

Changping's new century mall has the highest daily retail sales and retail sales, reaching 234.42% and 550.98% respectively. In the two ranking of retail sales and retail sales, Changping's new century mall rose to nineteenth at the same time. Compared with the same period last year, the retail sales of Changping new century mall increased by 102.08% compared with the same period last year, and the retail sales volume increased by 184.2% over the same period last year, ranking the first place in the 21 shopping malls.

Blue island mansion's daily retail sales and retail sales increased by 38.92% and 39.9% respectively, prompting an obvious improvement in retail sales and retail sales.

The third shopping mall is Xidan shopping mall in Shunyi. The average daily retail sales in the mall increased by 0.64% compared with the previous month, and the average daily retail sales rose just the same as last month. The year-on-year data show that the retail sales of Xidan shopping malls in Shunyi increased by 5.67% over the same period last year, and the volume of retail sales increased by 58.2% over the same period last year.

Market

The top 10 shopping malls ranking retail sales, blue island mansion and Shunyi Xidan shopping malls rank the most. Blue island mansion rose from fifteenth in the past month to fourth in Shunyi, while Xidan shopping center in Hong Kong rose to sixth from eleventh last month. Shunyi Guotai commercial building won the championship instead of Cui Wei, and the third shopping center remained unchanged.

Although the average daily retail sales in Shunyi's Xidan shopping center remained unchanged from last month, the ranking of the shopping malls increased significantly. Last month, the number of Xidan shopping malls in Shunyi was only twenty-first, rising to fourth this month. Blue island mansion rose to second in the second place last month, and ranked eleventh in the last month.

brand

Adidas and Adidas won the top two ranking of retail sales for three consecutive months. Last month, twenty-sixth fir came up to tenth with retail sales of 280 thousand yuan, while the monthly sales volume of good children was 38 million yuan, ranking nineteenth last month, up to eighth this month.

The monthly retail sales of water babies reached 16 thousand pieces (set), which was 59.87 percentage points higher than that of the second place in the rankings. The average daily growth rate of 8.17% yuan increased from third to seventh in last month.

Reading number

In the first 70 brands and 21 shopping malls in the Beijing billion dollar shopping center, we selected the top 15 brands according to the June 2010 brand and retail sales volume. According to the different prices, they were shown in the form of charts, with a view to more directly depicting the changes in the percentage of sales of 15 brands and shopping malls in different price grades. {page_break}

brand

The average increase is 490.84%.

Last month, Haberbi ranked seventy-third in retail sales. The average retail sales this month increased by 490.84%. Among the top 70 children's clothing brands ranked in retail sales, the average daily growth rate was third.

In June, Habibi's retail sales amounted to more than 3000 pieces (sets), ranking twelfth, compared with the eleventh ranked Lego, less than 500 (sets).

Haberbi is a children's wear brand based on low price retail. Under the price of less than 100 yuan, Habibi's retail sales account for 97.84% of the total retail sales of the brand, and its market share is 3.38% at low price. Habibi ranks eighth in the low price retail volume ranking.

Market

Blue island mansion volume and volume double income

In June, the retail sales of children's clothing in blue island mansion increased. The average daily retail sales of the mall increased by 38.94%, and the average daily retail sales increased by 39.9%. It has become a model of volume and quantity in Beijing's 21 billion yuan shopping malls.

Blue island mansion is a shopping mall with low price retail and retail outlets at the middle price. The retail price below 100 yuan accounts for 58.46% of the total retail sales. The retail price of 100~200 accounts for 36.19% of the total retail sales of the mall. Blue island mansion ranks third in the ranking of retail sales at two low and medium prices. This month, the average retail price of children's clothing in blue island mansion is 94 yuan.

Water children occupy the retail advantage of low and medium two prices. The market share of low price water babies is 12.77%, and the middle price share is 11.05%. In children's clothing brands, only water children occupy more than 10% of these two prices.

Adidas and Nike have a close share in the middle price range, 5.05% and 4.53% respectively. In the ranking of retail prices, the two brands ranked fourth and sixth respectively, while Adidas and Nike ranked first and second respectively in the ranking of high price retail volume, but Adidas's market share was significantly higher than Nike, Adidas accounted for 14.61%, Nike accounted for 9.9%.

Lego and Haberbi are flat at low price retail, with a total share of 3.83%. The difference is that Haberbi focuses on low price retail. While Lego is focusing on low price, there are still a small number of products in the middle price range.

In June, the market share of Cathay Pacific Commercial Building in Shunyi increased further, from 24% to 33.77% last month. The share of the central price rose from 13.11% to 15.56%. It continued to get first of the two retail outlets in low and medium prices, while the market share of high priced retail ranked first in the high price market dropped slightly, from 25.93% last month to 20.48%.

The occupancy rate of Shuang an shopping arcade and the contemporary mall is only 0.01 percentage points in the middle price, 7.18% in Shuang an shopping mall and 7.17% in the contemporary shopping mall. In the ranking of the retail price of the retail price, the two shopping malls get fifth and sixth respectively, while the share of the contemporary mall in the high price is 4.94 percentage points lower than that of the Seth, with 9.9% occupying third of the high priced retail volume.

The market share of set shopping center is 14.84%, ranking second in high priced retail volume.

Ratio.

Retail trend children's clothing retail seasonal callback

In June, the children's clothing market in Beijing entered a seasonal callback period. Children's clothing sales began to fall, and retail fell to the lowest level in the first 6 months of this year.

Looking at the trend of retail sales, in the past 6 months of this year, the retail peak in February and May relied on the strong driving force of holiday consumption to bring retail sales to two highs. In June, the fall of retail sales was the result that the market tended to be gentle and the consumption was in convergence.

From the past retail trend, children's clothing sales in 7 and August are still in a doldrums. Only with the strong stimulation of consumption can children's clothing retail reach a new high again.