Andersen World Brand Children's Shoes
2005
Andersen
International Group investment in China, world brand "DK.H.C.ANDERSEN" Andersen landed in China.
With the support of the people's Government of Shanghai and the people from all walks of life of the Ministry of foreign trade and economic cooperation, the Shanghai industrial and Commercial Bureau approved the establishment of the Sino Danish joint venture Shanghai Andersen Shoes Co., Ltd. in May 2007 in Shanghai, China.
As a "DK.H.C.ANDERSEN" Andersen world brand children's shoes management and operation agencies.
The company has set up a headquarters in the Bund, a thriving financial and commercial center. The Nordic Danish children's shoes designer and excellent domestic designers have joined hands to set up the "DK H.C.ANDERSEN" Andersen children's shoes product design and Research Center, and invite children's brand management professionals to create children with Andersen's cultural connotation.
Children's shoes
The series products make the "DK H.C.ANDERSEN" Andersen shoes brand better serve the children of the whole world and China with the first-class quality, classic design and high quality humanized business mode.
The company will also establish children's shoes operation system in the whole country (Zhejiang, Fujian, Guangdong, Beijing, Chongqing, Jiangsu, Sichuan, Shandong and other provinces (cities)), and launch "DK.H.C.ANDERSEN" Andersen brand children's shoes series products in a planned and step way.
So that 2/1000 of the 380 million children in China will wear the commemorative world famous brand "DK H.C.ANDERSEN Andersen" children's shoes, and in three years it is expected to achieve an annual sales of 600 thousand pairs of proud performance.
Brand origin:
"
ANDERSEN
"Brand" is the pronoun of famous leather shoes and sports shoes in Kingdom of Denmark. It originated from the famous fairy tale master "ANDERSEN", the father of Andersen. His father was a famous shoemaker in Europe (Nordic five countries), which led to the birth of the Nordic leather shoes' first brand "ANDERSEN" Andersen leather shoes.
Its fine quality and comfortable dress began to spread rapidly in the five Nordic countries and France, Italy and other countries in the 1800.
The purpose of the enterprise is to carry forward Andersen's cultural spirit, always pay attention to the healthy growth of children, and build a platform for each employee to achieve personal value.
Enterprise spirit: seeking truth and innovation and striving for perfection
Brand positioning: Classic & fashion; middle and high grade, and pursuit of Nordic style.
Product positioning: green, healthy and comfortable
Product style: elegant taste & Scandinavian customs
Business philosophy: regard talents as the capital, regard innovation as life, market as the guide, and create the brand of DK H.C.ANDERSEN Andersen children's shoes with parents and children's emotional sustenance.
Enterprise goal: create China's top class children's shoes enterprises, and create the world's top children's brands.
Seeking unified advertising words: reading Andersen's fairy tales, wearing Andersen's children's shoes
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