Brand Introduction Of Blue Cat Naughty Children's Shoes

Founded in June 2002, it is located in Wenzhou, China's shoe capital. It is authorized by Hunan Blue Cat cartoon media limited to produce cartoon derivatives for "3000 questions of blue cat". Blue cat naughty shoes The only domestic manufacturer and distributor.

Wenzhou San Chen Lan Mao Shoes Co., Ltd. has always adhered to the business philosophy of "brand innovation, dedicated to professional, fine terminal and interactive triple win". It serves as the business objective of "focusing on the growth of Chinese children, children's interest and step by step health, and creating professional child shoes health care experts". Children's shoes 。 With the bugle of cultural industrialization, the marketing network of blue cat naughty children has been spread all over the country, and the products have been well received by consumers.

The company has formulated a medium and long term development plan, striving to make the market share and market sales two aspects in the next three years to be the top three in the domestic market, to build a strong brand for the whole country, and to train a number of excellent regional agents, so that the dealers of most blue cat naughty brand children's shoes will get a substantial return.

Corporate culture:

Business purpose: focus on Chinese children's growth, children's fun and step by step health, create professional children's shoes health experts.

Enterprise spirit: innovation, harmony and profession

Business philosophy: brand Innovation, commitment to expertise, precision terminal, interactive triple win

Enterprise development goal: to become the first brand of Chinese cartoon children's shoes in three years.

Five years to become the most influential marketing strategy for children's shoes in China.

Market strategy:

Market positioning: take the two or three tier cities as the main target market, and urban middle-income families as the main consumption groups.

Product strategy: product mix includes four types of products: image products, sales volume products, profit products and competitive products. Among them, the product structure with image products and competitive products as the two ends, sales volume products and profit products as the core, lay a solid foundation for rapid distribution and network expansion.

Price strategy: good quality, moderate price, value for money, so that more children enjoy quality life. With the influence of blue cat's naughty brand, the market share and sales volume are maximized.

Channel strategy: through the establishment of regional agency system, the establishment of a monopoly model store in key target markets will start a comprehensive coverage of the two or three tier market in the country, so as to maximize sales and market share.

Promotion strategy: take the TV cartoons of "blue cat naughty 3000 questions" as product media channels, and stimulate the interest of target market for blue cat naughty products. Organize new product ordering meetings in key regional markets, display brand and product image to channel customers, carry out a series of promotional activities on large holidays, and engage in regular sales promotion activities to attract customers to frequent shops, increase people's flow and promote sales.