New Cotton Products Take The Lead In The Student Market.

　　 about Cotton spinning garments For retailers, the return season for students is the second largest selling period in a year. In the months before and after the beginning of the new semester, 75% of the garments sold were cotton dresses, while in other periods of the whole year, sales of cotton clothing accounted for 70%.

Products such as jeans and T-shirts, which are rich in cotton fibers, play an important role in clothing for students in the new term. According to the Cotton Corp lifestyle survey, 63% of consumers say they buy clothes before school starts because children's existing clothes are no longer fit.

US textile and clothing office data show April 2010 Clothing sales After negative growth, the total import volume of clothing in May was 8.4% higher than that in the previous month, and the import of cotton based clothing increased by 5.7%. After 6 consecutive months of negative sales growth, the import volume of jeans in May increased by 51% over April, becoming the second highest sales growth of cowboys after May 2005.

Consumer oriented consumer strategy

According to the lifestyle survey data, almost all Consumer They all say they spend less on clothing this year than last year. In addition, more consumers said that the planned expenditure on their clothes purchases did not change compared with that of last year, which fully shows that the budgets of consumers in clothing spending are stable.

In 2010, 92% of consumers completed clothing purchases before the first day of the new term, an increase of 85% over the 10 years. Consumers who buy the purchase plan have less total clothing purchases than impulsive consumers. This feature is likely to continue during the new term of clothing sales. Respondents who participated in lifestyle surveys said they planned to spend less than 6% of their money last year. When asked about the reasons for buying clothes in advance, 31% of consumers thought there was more time, but 20% of consumers said that their initial motivation for buying clothes was to make use of the new sales preferences or tax-free shopping conditions.

Most consumers still prefer to buy children's clothing in the new school year at the parity store. 62% of the children who have children and teenagers at home are planning to buy most of the new school year clothes in the parity shop this fall. Other channels can also seize some sales opportunities, half of consumers will buy clothing in chain stores, 40% of consumers will go to stores, 25% will go to department stores, 23% will go to discount stores.

Essential jeans wear

Denim clothing occupies a very important position in clothing sales for children and young people in the new academic year. 80% of the consumers bought jeans for their children, and jeans and shirts (83%) and socks (73%) became the necessary clothing for the new school year for young people.

In the third quarter, retailers and brand stores that consumed young people arranged more venues for the sale of jeans, while the display and sale venues for older customers did not expand. Cotton Corp retail survey data showed that the price of jeans declined significantly during this period. The average retail price of jeans retail decreased from US $37 in the first and second quarters of this year to US $34 in the third quarter, and will rise to 38 US dollars in the fourth quarter. {page_break}

Retail survey data also showed that at the beginning of the new semester, 62% of the denim clothing sales were offered, while the annual sales of cowboy goods averaged 59%. In retail channels, chain stores offer the most variety of cowboy sales before the new term, and about 89% of the Denim Wear is in the sales discount. Others, such as department stores, did not offer better preferences for jeans during the same period. According to the lifestyle survey data, consumers who buy jeans at department stores and specialty stores are basically buying at full price, rather than waiting for a discount.

Facing the future

Because of weak sales in summer and summer holidays, business competition in the new semester is fierce. There may be a sense of depression after summer, and at the same time, a firm desire for shopping drives the buying activities at the beginning of the new academic year, and there may be a surge of sales growth and new fashions. Although consumers plan to spend less on clothing for the new term this year than they did last year, they will make greater use of their money through careful planning and strategic consumer behavior. Cowboy clothing still has considerable potential to attract customers into shops and spend money, especially when shops display attractive price concessions and display new products that customers have been looking forward to.