Haining Business Circle "Magnetic Attraction" Hangzhou City Guest? Leather City With Yintai

Oat les of Xiasha

Generally speaking, people in small cities like to go shopping in big cities, such as Haining, which does not drive to 1 hours.

Hangzhou City

However, the people of Haining started a bold idea: to pull Hangzhou people to Haining for shopping.

The Haining municipal government and Yintai department store (Group) Limited have recently signed an agreement on investment and construction of Haining Yintai Tiancheng urban commercial complex project.

It is understood that the two sides should make it a landmark one-stop shopping center in Northern Zhejiang.

Similarly, it is located in Xiasha, Hangzhou.

Changing Hangzhou people to Haining "annual" shopping habits

In the past, Hangzhou people shopping in Haining basically came to Haining leather city.

But for leather clothing, it is difficult for Hangzhou citizens to buy them every month or every quarter.

"The presence of outlets is believed to change the habit of shopping in Hangzhou by Haining people."

Zhang Xuelin, deputy director of the Haining development and Reform Bureau, said that with the accelerated pace of Haining's melting and Hangzhou, especially with the continuous improvement of pport facilities such as high-speed rail, Hangzhou people will feel that shopping in Haining is like shopping in Hangzhou.

"The reason why we choose to be at the junction of Hangzhou and Haining is to see the convenience of the area, the ability to radiate the goods with Hangzhou as the center, attract customers who are mainly customers in Hangzhou, and take advantage of the unique expressway network to attract consumers from Jiaxing, Shaoxing, Jinhua (Yiwu), Huzhou and other places around Hangzhou."

Zhang Hang said.

"This is 2 kilometers away from Xiasha exit in Hangzhou's beltway, and adjacent to Hangzhou Xiasha university town. Its unique geographical location and commercial location will surely attract more and more Hangzhou people to spend."

Haining City three production service and Grain Bureau responsible person said.

"Suburban" shopping mode Hangzhou people will "acclimatized"?

I am afraid it is hard to believe that before the Mid Autumn Festival this year, the Bailian rice outlets, which officially appeared on the stage, fell into an empty and desolate place.

The "suburban" shopping mode in the outskirts of big cities or suburbs is a commercial form that has only gradually emerged in recent years. It is still a relatively unfamiliar format for Hangzhou residents.

How to attract the Hangzhou people accustomed to shopping in the downtown area to the suburbs or even to the suburbs is a difficult problem.

However, Zhang hang seems to have solved the problem.

He said that there is a saying in the besieged city that "people in the city want to come out and people outside the city want to go in", which is also applicable in business.

Suburban and suburban markets have always given people the image of "low grade" and "low price" shopping environment.

But if the same high-end fashion products are also in operation, there will be more varieties outside the city, more beautiful shopping environment and more favorable prices. I believe it will also have great attraction for "city people".

"We are not a hot headed person at the moment, but based on the laws of commercial development and the characteristics of Hangzhou and the surrounding market, we have made decisions through adequate certification and evaluation. Besides, we have had successful operation experience in Qingpu, Shanghai."

Zhang has calculated an account: saving a few yuan of parking fee per hour and paying more than 20 kilometers of oil money can buy fashionable names at a price below half or even lower than the market price. "This account should be clear enough for Hangzhou people who know how to enjoy life and be smart.

Moreover, the Hangzhou market does not have a real connection with the international market, just to fill the gap.

"Suburban" shopping mode Hangzhou "test water" success

In the United States, where the commercial Moore originated, shopping malls are generally built in the suburbs. Americans are generally used to driving a family on weekends to spend more than two hours in shopping in the scenic countryside.

It is obvious that it will not take two hours to drive to Bailian orlies. Is the Hangzhou people with beautiful West Lake willing to drive to the suburbs? With the coming of the Hangzhou private car era, people's lifestyle and shopping methods are changing.

In today's traffic jam and parking difficulties, suburban shopping centers with large free parking spaces will be more suitable for driving people.

In the past, it was only about ten minutes away from the nearby city east and Xiasha, and only about forty minutes from the west of the ring road. Sometimes they went shopping in the downtown area. They might crawl slowly all the way through the traffic lights or have not yet found the parking spaces, but here they have arrived quickly, easily stopping, and shopping leisurely.

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It is understood that since the trial began in June 26th, it has attracted many consumers in Hangzhou.

On the day of trial operation, sales reached 8 million 460 thousand yuan, and now the turnover is more than 2 million yuan every weekend.

Not only is orlies, Yintai, Haining will make breakthroughs in different commercial formats, and strive to attract more Hangzhou citizens to Haining for shopping and consumption.

Xu Bin, director of the Management Office of Haining Lian hang Economic Zone, revealed that the development of leisure business in Western Haining has entered the "fast lane". The smooth progress of Changan wealth center and Hangzhou east international building materials decoration city will also attract the consumption power of many Hangzhou.