Clothing Agent: What Should You Do When You Enter The "Investment Season"?

When

Behind a successful brand, there must be a group of people who are loyal to it, propagate it and sell it at all times.

Which?

The characteristics of clothing are consumer trends and fashion trends. The styles of products are fast changing, and the fashion cycle is short.

Therefore, quarterly orders are particularly important for agents.

In order to succeed in order to make a good order, the owners will spend hundreds of thousands of millions of dollars and even hundreds of millions of funds, inviting the model to go to the show, setting up the luxury T station, the training of tens of thousands of yuan and one lesson, and the choice of the site is more considerate and considerate to the customers, in order to highlight the honorable status of the customers, to display the glory and riches.

Under such circumstances, do you choose to spend a lot of money on new models, or do you allow manufacturers to arrange large quantities of orders according to your requirements?

How to deduce or succeed is the key to the long-term success of brand and project. It is also the key to the success of the company owners who want to improve. For the agent, the order is to do exactly the opposite with the manufacturer. After putting aside all the facts and packaging, seeing the nature and characteristics of the product, and making long-term scientific planning and prediction of future market sales, we can help agents win the opportunity in the new season's market competition.

Therefore, in order to analyze the ordering meeting, we should be clear about what suggestions the salesmen should be trustworthy.

Is it true that there is no goods that can not be sold?

On the occasion of the annual order meeting, Brand Company will usually issue an order meeting goal. The most important thing is the order index, which is rising year by year. The price increase is not only about the price of the goods, but also the quantity of orders.

In this process, it is even more powerful and attractive. In addition to the common "if the task can not be fulfilled, the order can be cancelled or the contract can not be renewed, and the purchase discount is increased". This is a threat to forcing customers to place more orders. Some salesmen are also especially good at brainwashing agents, such as the truth that seems very reasonable: "no sale of goods! Only those who can't sell goods."

Ask agents not to care about goods, but to increase training for salesmen.

For coercion, many agents are also easy to resist, but for the latter, they often follow blindly.

After careful analysis, it is easy to see that this "genuine" is not conducive to the subsequent development of agents.

Terminal staff's sales ability is very important, but according to the characteristics and needs of their own region, scientific ordering is the basis for sales success.

Scientific ordering must take account of regional differences, such as climate differences between North and south, consumption habits in different regions, etc. Therefore, different styles and colors will be different for different regions.

But most of the brand designers will design and create according to the international trend of every season and the general demand of the market, and will not satisfy the individual market one by one.

And selling the clothing that is not suitable for regional consumers in the long run will also damage the reputation of the brand in the hearts of local consumers.

Is "insufficient orders affecting sales" reliable?

"The quantity of goods is not enough to cause the goods to be missing or broken, so that customers can choose other brands. Without reasonable inventory, a large number of customers will be lost."

This is also the reason for training supervisors to indoctrination agents at ordering meetings.

A shortage of potential loyal customers may be the last thing your agents want to see.

Therefore, according to this suggestion, many agencies have increased their inventory according to the requirements of manufacturers.

But is this proposal entirely reasonable?

As Brand Company hopes that customers can place more orders, but as a customer's psychology, they hope to achieve zero inventory and resolve this contradiction. In addition to manufacturers' efforts to help agents analyze inventory data in detail, agents should not follow blindly and learn to make reasonable inventory according to their sales volume.

A sales manager of a brand clearly accounts for an agent: the general scientific and reasonable stock is 30% of the total volume of the season, that is to say, if you order 1000, you sell 700 pieces, and you have 300 pieces, that is, 30% of the total quantity, minus the 10% to 20% return rate provided by the company, so there is only a very small stock left.

Is it a good idea to apply for replenishment after the goods are broken?

Although "insufficient orders will affect sales", it can not be the basis for increasing orders, but some agents like to leave the risk of pressing goods to manufacturers.