The Current Situation Of Network Marketing In China

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In China, network marketing started late, and it was not until 1996 that it began to be tried by Chinese enterprises.

1997 - 2000 is the initial stage of Internet marketing in China. With the rapid development of e-commerce, more and more enterprises are paying attention to network marketing.

Since 2000, Internet marketing has entered the stage of application and development, and the network marketing service market has initially formed: enterprises.

In November 2007, the emergence of China's first network marketing training institution, ymma network marketing school, marked the right track of China's online marketing industry and became a milestone in China's online marketing industry.

By the end of June 2008, the number of Chinese netizens reached 253 million, ranking first in the world, and the number of online shoppers reached 63 million 290 thousand.

By the end of 2009, China's netizens reached nearly 400 million, ranking first in the world.

At present, network research, Internet advertising,

Advantages and disadvantages

advantage

1, pcending time and space

2, low cost

3, real-time interactive communication

4, service personalization

5, easy implementation of 5C strategy

6. Easy access to business opportunities and decision information.

7, multimedia display

8, a wealth of promotional tools.

9, extensibility.

10. Transparency of information

11, the long tail effect is significant.

malpractice

1, lack of trust.

2, lack of interest.

3, technology and security issues

4, price problem

5, the advertising effect is not good.

6. Passivity