Enterprise Network Marketing Strategy

enterprise

Search engine marketing: Baidu, according to CNNIC's 2007 China search engine Market Research Report, 44.71% of Internet users often use search engines (many times a day), and 17.2% users use search engines a day, that is, the number of users who use search engines up to 69.4% per day, which means that more than half of Internet users begin to rely on search engines.

It mainly includes: login Baidu, GOOGLE, YAHOO, Sogou, AI question, search engine and Sina search engine, Sina catalog, YAHOO catalog, Sohu classified catalogue and other directory websites, and search engine optimization and marketing services consisting of keyword analysis, search engine ranking optimization and maintenance, search results page location bidding, and other marketing forms.

At present, this marketing method has been applied in small and medium-sized enterprises because of the relative measurability of the effect and the vigorous promotion of the service providers. For example, according to Baidu Q3 earnings report, it already has more than 140 thousand business customers.

There are many ways of network marketing, especially with the rapid development of Internet, the Internet advertising alliance has become an important tool for enterprise network marketing. Successful network marketing is based on which enterprises are more familiar with and better at, and choose their best soft marketing method to get the best marketing results.

Network marketing outsourcing

The network marketing outsourcing (website promotion outsourcing, network promotion outsourcing) is entrusted to the professional network marketing service provider by the way of the network marketing work originally needed by the enterprise to hire people.

The network marketing outsourcing service provider takes the Internet as the platform, and based on the in-depth analysis of the enterprise's current situation, product characteristics and industry characteristics, tailor personalized and cost-effective network marketing plan for the enterprise, and is responsible for the effective implementation of the plan. At the same time, it tracks and monitors the effectiveness of the network marketing, and regularly provides the result analysis report for the enterprise.

Through the integration and utilization of the advantageous resources inside and outside the enterprise, the network marketing service providers can achieve the goal of reducing costs, improving efficiency, giving full play to their core competitiveness and enhancing their external environmental adaptability through their own professional technology, precise marketing strategy and effective implementation.

Misunderstandings

Three misunderstandings of network marketing for small and medium-sized enterprises.

As the Internet has penetrated into the operation of enterprises and personal life, Internet marketing has gradually been recognized and adopted by more and more enterprises.

However, because network marketing is a new marketing tool, in the process of implementation, enterprises inevitably have many misunderstandings, resulting in the ineffectiveness of input and output, and the enterprises that are full of confidence and hope have been hit, and this has more or less affected the development of network marketing, the most promising marketing means in twenty-first Century.

The first mistake is "building websites to help companies make money".

This sentence is not a problem in itself. It is wrong that most people understand this sentence as "having a website."

In fact, enterprise construction

The second mistake is "online advertising is network marketing".

Website advertising is just a way of network promotion in the network marketing system. It is just the tip of the iceberg of the network marketing system.

Successful online marketing is not only the one or two network promotion, but a brand new sales system that combines brand planning, advertising design, network technology, sales management and marketing.

We should have a comprehensive and comprehensive plan, plus accurate and effective implementation, in order to get the desired effect.

The third misunderstanding is "small and medium-sized enterprises do not have the strength to do network marketing".

On the contrary, small and medium-sized enterprises are fully capable of doing network marketing, but lack of awareness.

Compared with the traditional way of publicity, network marketing is the most inexpensive and suitable for small and medium-sized enterprises.

Liu Yu contains: how to build your own in the vast sea of Internet

The fourth mistake is not just online sales.

Online marketing is the result of the development of network marketing to a certain stage. Network marketing is a basic activity to achieve the purpose of online sale, but network marketing itself is not equal to online sales.