Children'S Shoes In Quanzhou Attack The Domestic Market

The 3~4 floor of Quanzhou Wanxiang shopping mall may become Fujian children's shoes. wholesale At the same time, the brand of children's shoes in Quanzhou will also appear for the first time in a unified "Quanzhou made" image.

According to introduction, Quanzhou Children's shoes The city plan will be put into operation with an area of 12000 square meters and a total of 448 units. Each unit will have a product exhibition area and a negotiation area. The base will be built as a window for Quanzhou children's shoes industry to face the domestic market.

It has been revealed that Quanzhou children's shoes city has launched the investment promotion work in May this year. It is expected that the terminal of "wholesale + Display + retail" chain sales channel will be established in 8 prefecture level cities of the province next year. When the terminal is completed, it will set up a "wholesale franchise" window in the conditional provincial capital cities.

According to the unified planning of chain terminal, Quanzhou, provincial and domestic will focus on "display + order", but the focus is different: Quanzhou Wanxiang child shoes city base is based on local base, it is the base and base of Quanzhou shoe manufacturer; the province "chain sales channel terminal" focuses on the construction of provincial channels, focuses on expanding the market resources in the province, and sets up a strong zero position; and the domestic "wholesale franchise" window, standing in the domestic provincial capital city, radiating the surrounding cities, focusing on the wholesale franchise business.

It is understood that, after more than ten years of development, China's children's shoes gradually formed the three children's shoes industrial cluster base in Quanzhou, Wenzhou and Guangdong, while Quanzhou is the main position of children's sports shoes brand. Judging from the current situation, China's children's shoes industry is in the stage of transition from disorderly market competition to brand management.

Nowadays, the three big bases are not only spelling out production, but also fighting the market. Whoever wins the market and terminal channels will take the lead in the market competition. So, Quanzhou children's shoes First, choose the Fujian area to set up a wholesale display base, and radiate it as the center.

"For individual individuals who are fighting for themselves and investing in large enterprises, they must concentrate on the industrial resources of Quanzhou and form a strong" power of Quanzhou "to form a powerful force to intervene in the market competition, and give full play to the advantages of Quanzhou's industrial manufacturing base so that they can surpass Wenzhou and Guangdong. Xie Jiasheng, President of Fujian footwear industry association of children's shoes, said.

"At present, the domestic professional children's shoes market is still in a blank. If children's shoes manufacturers can play a collective effect, their market appeal, influence and attractiveness to consumer groups far exceed that of a single enterprise. It is a good practice to promote the overall growth of the manufacturers in Quanzhou and create fame and reputation nationwide." Fu Weijin, chairman of Fick's children's shoes, believes that at the same time, due to the localization of children's shoe market, the brand image of Quanzhou's children's shoes industry is more professional, and the overall image of the market is highly unified, which is more conducive to the promotion and dissemination of the market, forming a resource magnification effect.