Shoe Enterprises Move Westward: The Capital Of Chinese Women'S Shoes VS Bishan, Chongqing

In recent years, the cost of production in coastal areas, the rise of labor costs, the rise in prices of raw materials, the appreciation of the renminbi, the cancellation of export taxes and the raising of loan interest rates have made many shoe enterprises unable to bear heavy burden. However, the expanding market demand, low land cost, abundant labor resources and strong support from the government have enabled a large number of shoe companies to move westward.

For the western footwear industry, Chengdu and Chongqing Bishan are the two largest production bases for the western footwear industry.

So, for coastal footwear enterprises, how to choose?

1, the development and market of China's women's shoes city

The shoe industry in Chengdu has existed since ancient times. Over 100 years ago, the shoe washing workshop in Chengdu has become famous.

Up to now, a large scale has been developed, and 80% of them are gathered in Wuhou District.

At present, Chengdu has formed an industrial cluster composed of nearly 4000 related enterprises. The annual sales revenue of the products is more than 10 billion yuan, of which 1 billion US dollars are exported, accounting for about 80%.

Chengdu footwear industry as a feature of Sichuan Province

2, the brand image of "Chengdu women's shoes"

In the shoe industry of Chengdu, there are a number of Star shoe making enterprises, such as AI min shoes, Yilan, shoes and Sanya shoes. Among them, "Ai Min" brand women's shoes won the only certificate of exemption from export products in the West in 2006.

The production and design level of these enterprises is relatively high, and they are not satisfied with OEM business. It is urgent to develop their own brands and enhance their core competitiveness.

In November 2006, the footwear industry of Chengdu established the brand strategic alliance of Chinese women's shoes capital to jointly promote the brand image of "Chengdu women's shoes".

3. Export situation of footwear industry in Chengdu

Export volume: from the perspective of the size of export enterprises, SMEs are the main body.

According to the industry estimates, more than 1200 shoe manufacturers in Chengdu exported over 50 million pairs of footwear products in 2006. The value of the products exceeds 700 million US dollars, and exports account for about 80% of the total output (less than 20% of domestic sales). Most products are not included in customs statistics through OEM and border trade exports.

Export market: Chengdu's footwear products are exported to more than 100 countries and regions.

Europe and the United States are the main export markets, accounting for 75.63% of total exports, of which Europe accounts for 56.49% of total exports.

The top ten countries and regions are the United States, Russia, the European Union, Ukraine, Hongkong, Latvia, Turkey, Poland, Hungary and Panama, accounting for 81.35% of total exports.

Export environment: the European Union has always been one of the traditional export markets of footwear products in Chengdu. In recent years, the export scale has been expanding and the efficiency has been continuously improved.

In October 5, 2006, the European Union Council approved a 16.5% anti-dumping duty on Chinese leather shoes, and Chengdu experienced a cold spell on exports to the EU.

Because the anti-dumping duty is generally digested by the importer, and the profit margins of the EU footwear importers are about 15 to 20%, the anti-dumping duty basically supposes the profits of the importers to be exhausted. The EU order has begun to pfer to India, Pakistan and other countries, and has a greater negative impact on the footwear industry in Chengdu.

1. Introduction to Bishan footwear industry

Bishan is one of the largest shoe production bases in Western China.

After years of development, Bishan has formed more than 1300 shoemaking and supporting enterprises, forming an annual scale of about sixty million pairs of leather shoes and an annual output value of 4570000000 yuan.

Among them, 25 enterprises were approved by China Leather Association to wear genuine leather signs, and 1 products of national inspection free products, 6 famous brand products in Chongqing, 4 famous trademarks in Chongqing, and two famous products in Chongqing. The products were sold to more than 20 provinces, municipalities and autonomous regions in China, and the products were exported to more than 20 provinces, municipalities and autonomous regions such as Beijing, Shanghai and Guangdong, and exported to Southeast Asia, Central Asia, Europe and other regions.

The county has 400 registered trademarks of leather shoes, 1 enterprises are approved by China Leather Association to wear leather signs, 20 enterprises have passed IS09001 and 2000 international quality system certification, 8 enterprises have become the demonstration units of China's quality Wanli demonstration, 3 famous brand products in Chongqing, 1 famous products in Chongqing, 2 famous trademarks in Chongqing.

2. Shoe city industrial park, Western Bishan.

The West shoe capital industrial park is located in Bishan, Chongqing, adjacent to Chongqing metropolitan area. Its location is superior, its location advantages are unique, pportation is convenient, infrastructure is perfect, and municipal facilities are complete.

The western shoes are planned and constructed by the Bishan County People's government and the AOKANG group of China in order to integrate the resources of the western footwear industry, raise the grade of shoemaking, form industrial clusters, and enhance the overall competitiveness of the footwear industry.

In 2003, AOKANG group took the lead in investing in the West and invested 1 billion yuan to successfully establish the "West China shoe capital Industrial Park". The industrial park is a modern shoe industrial city integrating shoe production, shoe material trading, finished product trade, logistics storage and pportation, quality inspection, information and information, personnel training, R & D, design, business and Housing matching.

Opportunities and challenges

1, opportunities

In recent years, the capital and foreign capital of the eastern coastal areas have accelerated the pace of competition in the West: water, fire, electricity, real estate, tourism, agriculture and Chinese medicine have all left behind their projects.

Wenzhou's shoe brands are investing in the Midwest.

Like AOKANG holding hands, Bishan intends to build the western shoes city, the Red Dragonfly fly to Tongliang, Kangnai and Wenzhou two enterprises invest 700 million to build Wuhan Kangnai international shoe city.

Some time ago, the double star investment was launched. Dayi, Chengdu is going to build the largest footwear industry, clothing and sporting goods production base in Western China. Then it is reported that the two stars are willing to join hands with Chongqing to enter the leather shoes market.

Chengdu Wuhou is relying on regional advantages, the footwear industry has a long history of making shoes in Western China.

2, challenges

The impact of shoemaking costs on footwear is widespread, and the footwear industry in the west is no exception.

Policies such as rising crude oil prices and lowering export tax rebates will not hurt western export companies.

Cost increase directly leads to lower profits for western shoe companies.

Small and medium-sized enterprises with poor competitiveness fell down in the cost revolution.

But in general, the present situation has great challenges and opportunities for the western footwear industry.