The Clothing Area Always Seeks "Independence" &Nbsp; It Still Takes Time To Get Out Of The Predicament.

　　 Garment manufacturing enterprises In the unceasing development and progress, the "regional general agent" has been spawned. However, with the increasingly fierce competition in the clothing market, clothing brand manufacturers have embarked on the reform path of "flat channel", holding high the banner of winning the terminal, and coming to the clothing dealer's fate openly, so as to reduce the cost of the channel and strengthen the control of the terminal. According to the channel strategy of manufacturers, the "flat channel" can be divided into two situations. One is that some manufacturers directly cancel the agency, increase the proportion of direct battalions, and the other is to abolish the regional general agent, and manufacturers directly face the end customers (distributors).

The regional agent is Garment industry A specific manifestation of extensive management in the early stage gave him great freedom and many missions from its birth.

First of all, the total is the manufacturer's logistics center in the regional market. Because China's vast territory, logistics distribution network is not perfect, and the regional total generation is basically in the local market spanport hub, therefore, through the total generation of large single products into small single distribution to terminal customers, can give manufacturers and retail customers to save a lot of distribution costs and human resources.

Secondly, the total generation is the outsourcing of manufacturers' sales. Most of the previous garment manufacturers did not mature themselves. Sales force Some of them even have no sales staff. Therefore, the regional total generation is the sales vanguard of the manufacturers in the local market, and completes a series of actions independently, such as investment promotion and distribution. Moreover, since the total generation is generally rooted in the local market for many years, the accumulated network of relationships can not be replaced by any garment manufacturer. Even in the Chinese market, even some multinational companies have to admit that the relationship is crucial. Therefore, when stationed in some important outlets, the total generation relationship often plays a decisive role.

Third, the total is the manufacturer's regulator. Many garment manufacturers, especially women's clothing enterprises, have limited funds and shipments at the initial stage of their business. In general, the total generation of customers has certain financial strength and sales network, so in this case, the total generation of customers will become the mainstay of some production enterprises and their overall performance.

Today, the regional agents are becoming less and less important, and after experiencing all kinds of "Tribulations" such as rising operating costs, increasing sales volume and increasing competition contents, on the one hand, they must bear the pressure from manufacturers. On the other hand, as the downstream terminals are becoming more and more full, their profit margins are getting smaller and smaller, and the demand for independence is getting stronger and stronger. Therefore, as the distributor of the sparkler in the clothing market, they are now in an awkward situation of being depressed. Therefore, in the past one or two years, many general agents have been in a dilemma. They are always making decisions and trying again and again. Maybe their way out of the predicament is still long and tortuous.