What Is The Development Of Excipient Industry?

The excipient industry is the same as the fabric industry, and the garment industry is an interdependent relationship between the upstream and downstream.

Compared with the previous small workshops and processing plants, the present excipient enterprises have changed essentially. They not only pay attention to the products.

Compared with the development of garment industry, the excipient industry has played a role of "marginal industry" both in recognition and not for a long time.

Of course, this so-called "marginal" status has a lot to do with its own product characteristics. Excipients are only a point in clothing manufacturing, and its value must be attached to clothing.

Under this kind of "

Enhancement of quality concept

In recent one or two years, especially under the influence of the financial crisis, the protection of international trade has been on the rise. Our export garments are being tested more and more strictly in foreign countries, and the control and requirements of clothing auxiliary materials have been raised.

Clothing labels are not qualified, sewing thread and lace contain prohibited substances, flame-retardant properties are not up to standard requirements, children's hat rope, bottom rope, fixed belt, skirt, strap and other parts exceed the length limit.

Only from the number of cases that foreign clothing can not get out of the country annually due to the failure of accessories products can be seen.

The most excipient enterprises that once used the low-end export routes as "survival means" have no longer been able to play the old routine in the face of the severe foreign trade situation.

Most accessories enterprises have realized this, while expanding the domestic demand market, they began to work hard to improve the technical content of products, and put more emphasis on the strict control of product quality.

{page_break}

As Hu manager of the marketing department of hongzipper (China) Co., Ltd. said, "rough manufacturing is not just a failure to make money, but it will not work at all."

Under the premise of strictly following the general trend of society, constantly developing new products and improving quality is the inevitable way for the survival and development of excipients.

In addition to the importance attached to the quality of products, the promotion of the standardization of excipient industry and the increasing attention of the industry to the excipient industry have become the driving force for the continuous improvement of the quality of excipients.

Brand awareness Awakening

In the past two years, this situation is changing quietly, and the speed of excipient brand construction is accelerating. A number of excipient enterprises have begun to implement brand strategy.

In recent years, the enthusiasm of excipient enterprises has been increasing. We can see that fundamental changes are taking place in the excipient industry from the growth of the number of excipient enterprises participating in various exhibitions and events every year.

China's international clothing and Accessories Fair has set up a "high-grade accessories area", indicating that the overall quality and status of the accessories industry has been upgraded.

China international textile fabrics and Accessories Expo, from the initial only a few accessories business exhibitors, and later opened up the trend of excipient display area, and then grow to strengthen the museum to provide accessories for enterprises to display their business and product image, accessories business "play" more and more important.

It is not difficult to see that many accessories enterprises have made image display and brand building the top priority.

Shi Nenghui, President of zipper branch of China Hardware zipper Association and President of Fujian Xun Xing zipper Polytron Technologies Inc, said that the future competition of zipper enterprises is brand competition. "There are more than 2000 zipper manufacturers in China, and 180 enterprises with brand will occupy half of the market in the future, and the other more than 1800 will compete for the other half market".

{page_break}

As the first stone lion with the title of "China's clothing accessories and accessories town", the local industry associations jointly launched the national textile product development center, the China Textile Information Center and the Chinese fashion color association in order to get the fashion discourse rights of accessories and accessories. At the China International accessories exhibition, the fashion trend of 2010/2011 autumn winter clothing accessories and accessories was launched, and the trend booth was set up in the accessories exhibition area to display in physical form.

It seems that the industry associations are doing things, but what corresponds to them is the strong appeal of a batch of excipients themselves to the brand.

Brand building is not only the need of market competition, but also the need for greater development of industries and enterprises themselves.

Focus on R & D innovation

The constantly emerging products are the foundation for the development of excipient industry.

Among many buttons, zippers and accessories, there are still some highly technical products, which are admirable except for the "artwork".

Ningbo SOGO & scone Textile Co., Ltd. has announced 16 patents in the past two years, and 11 patents have been approved one after another.

These patents reflect the pursuit of innovation in detail.

As for shoulder pads, in order to meet the needs of consumers, and changing the flat and inanimate shape of shoulder pads, the SOGO family will design shoulder pads as a "shoulder shoulder" shape, so that the shoulders of consumers will look wider and more plump.

Like buttons, the buttons on the market are mostly made of four holes and two holes. The buttons are not stable after sewing, so it is easy to break from the buttonholes, making consumers headache.

In response to this demand of the consumer, the SOGO cable company successfully designed the "triangle's most stable" theory to make the button three holes, which successfully solved the stability of buttons.

Through the design of these small details, SOGO is striving to meet the needs of consumers while upgrading the product quality and opening the market at home and abroad.

At the same time, excipient products are also keeping pace with the times.

Under the trend of environmental protection, natural materials and ecological finishing are not new terms in the excipient industry. Consumers are increasingly demanding higher garments, and more excipient enterprises are constantly pushing new products.

A comfortable leather lining, a natural material button and a harmless zipper for the skin were developed.

{page_break}

Take interlining as an example, the hot press interlining, water-soluble interlining and green environmental protection products are popular in the market. This is a development focus in recent years, and is concerned by many accessories manufacturers.

Other accessories such as lining materials, zippers, metal fasteners, thread belts, trademarks, flocs and bedding materials are also in line with the trend of the fashion, functional, health and environmental protection.

At the same time, a clothing press conference and new fabric ordering will continue, while accessories products are constantly developing and innovating, but they are more low-key.

Excipient enterprises meet customers' needs

The current situation of China's garment accessories industry is that only one kind of two kinds of excipients is produced by each excipient production plant. For example, manufacturers producing metal buttons only produce metal buttons, and large scale ones can produce metal buttons and nylon buttons at the same time. Very few large scale enterprises can produce buttons and zippers at the same time.

If garment enterprises need other interlining, such as interlining, ribbon, trademark, shoulder pads, rope and so on, it is necessary to look for accessories factory to purchase.

If you want to get all the accessories needed for a garment, it is necessary for clothing companies to find themselves in the market.

Under such circumstances, some leading enterprises have put forward "one-stop service".

The concept of one-stop service emphasizes that when customers purchase certain products, they will also purchase other accessories products accordingly.

One-stop service is not an excipient enterprise to expand product line without limit to meet the different needs of customers, but a joint service. The subsidiary enterprises can produce their own limited products, and cooperate with other accessories and accessories enterprises to jointly meet the service of clothing enterprise customers.

{page_break}

For example, when an enterprise produces only interlining, when the customer needs three kinds of products, such as linings, zippers and clothes hangers, the enterprise can not satisfy all the needs of customers. At this time, the interlining enterprise can go to find one or several enterprises that run zippers and hangers, and form partnership with them to provide products for customers.

When customers need more interlining, zippers and clothes hangers, the company can buy products from interlining products for partners to customers, breaking the limitation of single lining business, and enriching the categories of products that can provide auxiliary materials, so as to better meet the needs of customers.

The emergence of one-stop service shows that the excipient enterprises pay more attention to the needs of garment enterprises and provide more comprehensive services for garment enterprises.

Service is no longer just a slogan, it is more practical.

The one-stop service of excipient enterprises has solved the problem of complex multi class excipients procurement, which has saved time for garment enterprises, improved efficiency and made procurement more convenient.

At the same time, it also helps to improve the synergy and overall effect of garment accessories industry.

For the excipient enterprises themselves, this strategy provides customers with high-quality value-added services, effectively retaining customers, so that customers have a high degree of trust and brand loyalty to them, thereby enhancing their competitiveness. For all parties involved, they can share their customers' resources and expand their own sales, so as to form a mutually beneficial and win-win relationship.