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BELLE Shoe Industry Opened Up 13.3% In The First Half Of This Year.

2010/9/25 16:09:00 44

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BELLE International (14.98, -0.16, -1.06%, economic and real time quotes) group is mainly engaged in manufacturing, agency and retail sales of shoes and related products.

Its business can be roughly divided into footwear business and sportswear business.

As China's largest footwear retailer, BELLE has a high brand awareness among Chinese customers.

With the support of the economic growth momentum, the company's operating profit increased by 44.5% to 1 billion 828 million 400 thousand yuan in the first half of 10 years.

However, considering the high base in the second half of last year, the group's sales growth in the second half of this year is not expected to remain at a high level.

Gross profit margin widened, net profit in the first half of 10 years increased by 37% over the same period.

Due to changes in average price and product mix, BELLE's total revenue increased by 19.8% over the first half of 10 years, reaching 1 billion 525 million yuan, of which gross margin increased by 3.2 percentage points, accounting for 55.6%.

The total number of stores is expected to exceed 13000 in 2013.

In the first half of 2010, the company increased 703 new stores, representing an increase of 13.3% over the previous year, and the total number of stores reached 10315.

Management said that in the next three years, the retail network will expand at an annual rate of about 10%. It is estimated that the total number of stores will exceed 13000 in 2013.

Existing brands become

footwear

Part of the main source of revenue is the strong growth momentum of newly acquired brands.

BELLE shoe industry

The income in the first half of 09 years and 10 years accounted for 59.4% and 60.3% respectively.

New acquisitions in the first half of 10 years

brand

The growth rate is stronger than that of existing brands, especially the growth of the two brands.

Front-line brand sportswear is growing fast.

First half of 10 years

Athletic Wear

Sector contribution accounted for 39.7% of total revenue, down from 42.9% in the same period last year.

The main form of new shops is first-line brand stores, such as Nike and Adidas, which are more profitable.

Due to the increasingly fierce competition, we believe that in the next few years, the growth of sportswear sales in the same store may be maintained at a lower number of units.

In the future, the average price of products will increase according to the number of units in China.

company

shoes

Similar store sales increased by 18%, while sportswear sales increased by 4%. Meanwhile, the same store sales growth in the first half was higher than expected, and the same store sales growth increased from 10% to 15% in the same year.

Management said that the average price of products will range from 400 yuan to 500 yuan this year. The company's goal is to increase the number of products per unit in the coming years.