"Kai Shun": Create A 100 Year Cashmere Brand

The wonderful 2009 is unforgettable for the CIS people.

In the middle of this year,

Zhou Yunhua said that we are promoting the cashmere development of "Kai Shun" and "Jin Kai Shun" through a series of brand upgrading strategies. Our goal is to create a 100 year cashmere brand.

First of all, the design is the core competitiveness of "Kai Shun" brand.

As a fashion pioneer of cashmere brand in China, Jiangsu Jin Kai Shun Clothing Co., Ltd. is committed to making its "Kai Shun" Cashmere into a four season fashion cashmere brand, breaking through the single and single season defects of cashmere products, realizing the four seasons wear of cashmere products and shaping the product style.

To this end, "Kai Shun" Cashmere strengthened product design and research and development strength, and began to set up a brand R & D design team in the United Kingdom, designed cashmere fashion with the concept of advanced customization, and penetrated luxurious sense of quality and spirit into every part of fashion: through the modification of women's neck, shoulders, chest, waist, buttocks, legs, and so on, the female's love for the classics and trends was depicted in detail.

At the same time, "Cashmere" cashmere, through constant adjustment and thinking, absorbs and refines the classic traditional essence and integrates the elements of fashion trend. It emphasizes the colourful and passionate colors brought by color, elegant style, graceful design, romantic and luxurious encounter, classic and popular collision, and cashmere products of "Kai Shun" and "Jin Kai Shun" have pformed cashmere fashion into art again and again.

Secondly, quality is the life of "Cashmere" cashmere.

In recent years, with the improvement of people's living standard, people begin to pursue the enjoyment of high quality life. As the king of fiber, cashmere has entered the view of more and more people, and the fashion trend of cashmere products has gradually swept through the fashion industry.

Since the introduction of cashmere products to the market in 2006, "Kai Shun" has fully realized that it has the responsibility to accurately convey the characteristics of cashmere's elegance and taste, and always adhere to the principle of high quality, independent innovation and lean technology.

Cashmere, which has the reputation of "fiber diamond", is the best fiber to date. Its content and quality directly affect the performance of finished products, and directly affect the production cost of enterprises.

The world's best quality cashmere is almost entirely produced in China, with an average fineness of 14 - 16um.

In the domestic market, cashmere garments generally choose cashmere with an average fineness of 15.5 to 17 um and an average length of 30 to 32mm. While the "Kai Shun" always adhered to the high standard of raw materials, the high quality Mongolia velvet with an average fineness of 14.5 to 15.5 um and an average length of 34 to 36mm was selected, and the fineness of the fiber was longer and the performance was better.

In the late treatment of cashmere garments, "Kai Shun" organized a technological breakthrough. Among them, the anti pilling technology was awarded the national patent certificate. The introduction of this patent will effectively reduce the relative movement between fibers and make the problem of "pilling" which has troubled the cashmere wool products fundamentally changed.

In addition, "Kai Shun" in enzyme treatment and softness treatment of cashmere is also in the leading position in China.

High quality raw materials combined with a high level of post-processing laid a leading position in the field of cashmere clothing, and became a representative and example of high quality cashmere products.

Once again, a good product will be sold.

In order to better enhance the "combat effectiveness" of the "Kai Shun" and "Jin Kai Shun" brand marketing team, "Kai Shun" specially hired the famous international marketing expert of clothing industry, Dr. Wang Xiangsheng, Hongkong as a brand marketing consultant.

Professional guidance for all aspects such as brand product style shaping, image packaging, product display, brand operation, channel optimization, personnel training and so on will help to promote brand marketing in an all-round way.

At the same time, "Kai Shun" also fully implemented the upgrading of the terminal store image, and promoted the brand new terminal image.

In line with this year's fashion, a fashionable and high-end brand of "Kai Shun" has been displayed to consumers, so as to achieve a unified image of the shop.

"Kai Shun" brand, while providing unified props, dispatched professional market supervisors to track decoration and display.

Brand standard image store spreads the cultural atmosphere of the brand to consumers through elegant atmosphere design, fashionable fashion merchandising, clean and tidy shop management and professional service in the store.

At the same time, the group also organizes shop managers and shopping guides regularly to carry out professional training in product knowledge, store display, store marketing, sales service and other professional training, so as to improve the comprehensive quality of terminal salesmen and realize the simultaneous improvement of "soft" and "hard" strength.

Finally, "Kai Shun" brand upgrading strategy is also an important part of the "Kai Shun" brand culture.

"Kai Tong Tong, Shun Ming", "Kai Shun" with a broad mind to absorb all the external beneficial nutrients.

It has won the "50 most powerful brand competition" enterprises in China's wool knitting industry. "Kai Shun", such as "Jiangsu famous brand", "Jiangsu famous brand", "Suzhou famous brand" and "Suzhou famous trademark", is committed to integrating cashmere art with people's high quality life. It hopes to be known as "diamond fiber" cashmere products, can help modern city successful people to improve their quality of life, fully display the perfect dress culture of modern city successful people, and embodies the modern high success people's elegant, fashionable, exquisite, romantic high quality life style.

Starting from the characteristics of cashmere fiber, "Kai Shun" cashmere has fully taken care of the beauty of the human body curve. With the fashionable deconstruction technique, the varied knitting texture has been constructed into a pleasing artistic quality, so that every consumer wearing cashmere products can realize the elegant, exquisite, comfortable and fashionable quality of life.