The Development Orientation Of Hi-Tec Outdoor Brand

First, understand

Founded in England in 1974

In 1982, it was extended to more than 80 countries in the world

Harvard Business School Textbook 1988

In 1990, it sponsored half of the top 40 squash players in the world.

In 2000, it entered the world.

2007, enter the Chinese market.

So far, it has sold more than 100 countries and launched ION-MASK ion sealing technology.

Two. Theme HI-TEC:ENJOY OUR SHOES (enjoy our shoes)

Three, positioning HI-TEC: Based on the high-end market.

Four, characteristic HI-TEC: pure British blood + high-tech elements + Leisure and outdoor compatibility + hard

Five. Style HI-TEC:30 over the years, HI-TEC has been constantly innovating and developing, enriching product lines, establishing outdoor leisure brand style, and displaying the outdoor outdoor multi-functional, comfortable and high quality handsome fashion.

Up to now, there are two series of "fashion outdoor" and "outdoor adventure". The products include clothing, accessories, shoes, bags, socks, etc., which combine urban leisure and outdoor sports to provide fashion, leisure, high quality products and services for the city elite.

Six, science and technology pioneer HI-TEC: most shoes use ionic sealing technology ION-MASK (waterproof, hydrophobic, breathable, easy to clean, environmental protection), German waterproof technology Sympatex, eVENT waterproof breathable technology, exclusive ultra light vertical structure technology V-LITE (ultra light surface material, comfortable insoles, stable interlayer, soft medium pad, ultra light high traction sole), 4:SYS energy regression technology, Comfort-Tec ergonomics and other high-tech.