Small Business Start Shop: Now Business Is 40 Thousand

8 square meters.

Come to Dongzhimen, a famous restaurant street in Beijing. - if you think the hottest thing here is "ramie or spicy crab", you can't keep up with the trend.

At present, almost all restaurants in the street have duck necked dishes, and there are more than 20 separate outlets for duck necks. There are 5 different brands of duck neck stores in less than 500 meters.

Apart from the smell, the life shows a great influence on the film. The film has created a new catering custom. The movie "life show" has successfully pformed the eating style of the street from the spicy crayfish to the duck neck. "Life show" has shown the best film in the big market, the sixth Shanghai International Film Festival, and the winner of this year's Chinese Film Awards. "Life show", based on Chi Li's novel of the same name, describes the real life of a real woman in real life. "Duck neck" can be seen in the street fire.

This very ordinary and thought-provoking work of art has touched deeply on Shiyan, which has been looking for market opportunities in the field of marketing planning.

After three contacts with Liu Qiong, a prototype laid-off worker in the life show, with the keen awareness of the market, Shiyan decided to take advantage of the cultural background of Lai Shuangyang, Liu Qiong's craft and popularity, his marketing integration strength, and set up a joint venture company.

In March 26, 2003, there was no publicity or advertising. Only 8 square meters of Street store sold 600 ducks and necks on the first day and realized a sales income of 1800 yuan.

Then business continued to climb, and there were many people queuing up every day at the "Lei Shuangyang" duck neck shop in the street. At most, the number reached more than 185, and the sale was more than 40 thousand yuan a day at the best time, creating the best record of the per capita effect and the operating area of the unit.

Even the world's top food giants such as McDonald's and KFC are too far behind.

In less than a year later, there were 24 cities in the country, and more than 500 people applied for business. There were hundreds of people applying to join in Beijing alone. Now there are more than 50 franchised stores, and the daily sales volume is more than 150 thousand yuan.

Integrated culture sells duck neck

Duck neck was originally a traditional snack in Wuhan. It was a product with strong regional characteristics. How did it become and become a real market behavior?

Shiyan follows the law of market economy: from market to scientific research and production, first of all, products must have market, scientific research and reproduction.

On the basis of detailed market research, he invested 1 million yuan in registering Beijing Lai Shuangyang Food Co., Ltd., Shiyan Holdings 80%, and life show Liu Qiongzhan 20%.

After making full preparations for the listing of Wuhan duck's neck in Beijing, it will be different from one of the preparations.

After the establishment of the company, Shi Yan did not rush to start his business. He did not satisfy the success of a store or a company. He integrated different social resources with the help of social resources, hoping to make "Lai Shuangyang" a special chain operation mode.

Lai Shuangyang 3P business strategy

The first is to establish chain stores so that products can be found everywhere, and consumers can buy them at any time and at any place.