The Relationship Between Haixi And Xiamen -- 2010 Fujian Businessmen And Xiamen
Mid Autumn Festival, Fujian businessmen return home "explore"
Business opportunity
It is believed that Xiamen has the advantages of environment and talents, which can promote the positioning and image promotion of many brands and become the center of global brand operation.
"Xiamen wants to be the world's Xiamen, at least China's Xiamen.
What I mean by this sentence is that Xiamen needs to make a big pattern and become a global brand operation center.
Lv Hangjian, President of Beijing world Cci Capital Ltd, is very sincere. He is also a Fujian businessman.
In September 20th, he returned to Xiamen with 24 other local Fujian businessmen and returned to Xiamen at the invitation of the Xiamen General Chamber of Commerce. She participated in the activities of the symposium sponsored by the Xiamen municipal government, "the sentiment of Haixi, and the attention of Xiamen - 2010 merchants of Fujian Province". He said with great excitement at the meeting, "my home is in Xiamen, so I would like to say something in mind. I believe everyone here wants to hear what she says."
This is almost the opinion of all the Fujian businessmen at that time.
"Brand capital" is a consensus
"As a health care product group, it is important to choose a city with a good environment and image as the center of the brand.
This is also a major reason why the group originally chose New Zealand.
Gao Wei, President of New Zealand International Development Group, agreed with Lu Xing Jian. He believes that Xiamen's environmental advantages and talent advantages can promote the positioning and image upgrading of many brands.
Ni Zhennian, general manager of Jordan sports Limited by Share Ltd, is using data to illustrate Xiamen's prospects for the development of brand capital and fashion capital: Jordan, Anta, 361, XTEP and seven wolves have settled in Xiamen.
brand
In Xiamen, we can achieve billions of sales. "From the clothing industry, if we can win more brands to settle in Xiamen, the output value will exceed 100 billion yuan is not a big problem."
Ni Zhennian said, "any brand is bigger and bigger, it needs to find a good place to settle, and the environment of Xiamen is beautiful enough to meet this requirement."
Ni Zhennian put forward his idea that if we choose a piece of land in Xiamen and give them a research and development base, as a brand center, we can definitely produce cluster effect.
"Not only that, these brands that have already become famous brands will have more than 10000 people to take part in an order, which is a great force to drive the exhibition industry, tourism industry and urban consumption in Xiamen."
Ni Zhennian said that if 60% or 70% of the brands can hold the business meeting in Xiamen, this is a new growth point, and is also in line with Xiamen's urban positioning and future development.
Low carbon industry
Favored
This time, the Min businessmen who were invited to Xiamen to participate in the symposium went home to visit their relatives during the Mid Autumn Festival. Many of them also took investment projects to Xiamen to look for opportunities.
"Fujian businessmen's hometown complex is very strong. When new projects need landing, they will think about returning home."
Cai Liangya, the party secretary of the Xiamen General Chamber of Commerce, told reporters yesterday that "in the whole Haixi region, Xiamen has great attraction for brands."
Reporters at the Symposium on the scene learned that Fujian businessmen for Xiamen's urban advantages and positioning is very clear - beautiful environment, good image of the city, suitable for the development of low-carbon industries.
According to incomplete statistics, in the "Fujian Xiamen business" activities, the investment intention has already been more than 2 billion yuan, and many large investment projects have not yet clearly defined the total investment, which is expected to exceed 5 billion yuan.
It includes 10 projects: Trade Logistics City, biomedicine, pharmacy, medical institution, capital operation, food processing and steel specialized market.
The beautiful urban environment will complement each other with the brand image. Xiamen's cultural environment in the forefront of the country is also more suitable for the attractiveness of high-end talents, and is also more suitable for the development needs of low-carbon industries. Good location advantages will help enterprises expand the market and bring radiation to the surrounding areas.
Reporters after the meeting learned that the departments concerned have already begun to follow up the investment projects that are intended to settle on the island.
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